Experience

• 

  2012ua.net - site

  Jul 2006 - Jul 2012

  Founder | editor

  Owner of 2012ua.net site

• 

  Computerra

  Feb 2011 - Sept 2014

  Freelance journalist

  Freelance Journalist at Computerra

• 

  Optima llc

  Mar 2011 - Jan 2015

  Chief economist

  Consulting

• 

  Cnews

  Aug 2011 - Jan 2012

  Freelance journalist

  Freelance Journalist at CNews

• 

  Icover pro

  Jan 2015 - Jan 2019

  Content / direct marketer

  • Direct e-mail marketing — e-mail strategy and channel management, retention and trigger management, clients segmentation, A/B testing;• Implementing full-circle retention and reactivation e-mail list to reach 50k unique clients • Implementing marketing automation operations: Mindbox, Sendsay, Sendpulse, Popmechanic and similar tools; Analytics via Google Analytics, Excel, Bitrix, Facebook Business Manager, etc.• Collaborate development and realization of communication and content-management strategy (incl. media planning);• Managing the creation, copywriting, design, and development of all digital assets, including email templates, ad creatives, web design layouts, content (blog posts and articles, e-mails, content for SMM, etc.), publishing content on the website; • Digital ad campaigns management and execution, including budget management, performance monitoring, and reporting — Facebook, Instagram, VK, myTarget;• Cooperating with external 3rd party agencies, service providers and influencers, management of the in-house and outsource design teams, copywriter contractors and overall marketing administration. Show less

• 

  Techfunder - building startups with marketing experts

  Jan 2019 - Oct 2021

  Digital marketing manager

  • Digital Marketing Team Lead for BRAIN (BRN.AI) - a product of TechFunder UG, a software development company;• Development of marketing strategy for startups;• Organization and analysis of data and marketing results;• Building end-to-end sales funnel for highload chatbot eCommerce project, managed to get 70K USD on a first year at almost zero cost.• Development of media plans, analyzing competitors, constant analysisof a product and its target audience;• Execution of online strategies and tactics with a focus on growth, identifying market opportunities and positioning research;• Development of unique content for a client website to improve presence and brand awareness, create proper editorial tone, style and voice of content;• Managing content distribution to multiple online channels and social media platforms to increase web traffic;• Brainstorming ideas for creative copies, articles for external web resources, infographics, etc;• Digital marketing team management, onboarding new members, cross-team collaborations. Show less

• 

  Sembly ai

  Oct 2021 - now

  ‐ Defined and planned a content marketing strategy, complete with metrics and reporting, to ensure measurable results and continuous improvement‐ Determined core messages, refined content presentation, and identified the most effective channels for driving traffic and engagement‐ Successfully created, managed, and executed content marketing campaigns, resulting in significant growth in registrations across multiple product lines‐ Developed replicable strategies and tactics that effectively addressed pain points and communicated product benefits, resulting in substantial new customer acquisition‐ Established closed-loop analytics in collaboration with the sales team, enabling a deep understanding of how our marketing activities translated into customer acquisition- Implemented and built a HubSpot dashboard and automation workflows that significantly improved marketing analytics and enhanced sales visibility of acquired leads‐ Supported SEO efforts to improve the ranking of our properties and content in organic search, enhancing our online visibility‐ Continuously explored additional marketing channels and successfully drove user registrations from these new avenues‐ Effectively managed both internal and external resources in the creation of marketing materials and media- Oversaw and executed social media marketing strategies that significantly increased brand visibility, engagement, and conversion rates across multiple platforms- Successfully led and managed marketing team, providing guidance and support to ensure alignment with organizational goals and individual growth Show less

  • Lead of Digital Marketing

    May 2023 - now

  • Marketing Associate

    Oct 2021 - May 2023