Katie Boyle

Experience

• 

  Irish Cancer Society

  Feb 2017 - Apr 2017

  Student Volunteer

  Volunteered with the Communications and Fundraising department of the Irish Cancer Society for the Daffodil Day campaign 2017.Daffodil Day is Ireland's largest fundraising event and 2017 marked the 30th year of the campaign. It was extremely rewarding to actively be a part of the charity's largest and most successful campaign. On Daffodil Day (24/03/17), I was part of the team at the 'Garden of Hope', and helped co-ordinate the site, gathered donations, informed members of the public and sold merchandise. Main duties of this volunteership included:• office administration work• data entry and analysis• computer operating systems (CARE)• Fulfilling fundraising applications, donor packs and correspondences. Show less

• 

  Bord Bia - The Irish Food Board

  Jun 2017 - Jun 2017

  Press Office Assistant at Bloom 2017

  Assisted in the successful curation of the Bloom in the Park event 2017 alongside the Bord Bia Communications team on-site at the Phoenix Park, Dublin, Ireland. Bloom is Ireland's largest garden festival.Some of my duties included:• Contacting press and media outlets• Stakeholder correspondence• Office set-up on-site• Client liaison• Media relations• Co-ordination of activities• Administrative errands

• 

  Bord Bia - The Irish Food Board

  Jun 2018 - Jun 2018

  Press Office Assistant at Bloom 2018
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  &Smyth | Creative Communications

  Jul 2018 - now

  A snapshot of current work includes Bord Bia Bloom, Food Matters Live, Ballymaloe Foods, McCormack Family Farms, providing communications training to Irish businesses. Co-ordinated content curation and management of &Smyth Climate Hub, a new digital resource that provides Irish businesses with helpful information and guides to help them start their journey in addressing the climate crisis. Acknowledging our own limitations when it comes to the climate, we have pulled vital organisations, websites, reports and resources to provide a launchpad for users - sharing knowledge of the great work being done in this space, and in return asking others to also contribute to make the hub an ever-living, ever growing repository. Find out more here: https://www.andsmyth.ie/climate-hubIn addition to client work, my role consists of managing staff, internal processes, workload forecasting, providing mentorship to younger staff members, co-ordination of digital brand communications for agency, business/service development and keeping abreast of trends/events/training that should be on company radar. Show less Some of my daily duties include:- Account Management: Finances, Critical Path documents, project management, reporting- Client & Staff management: Liaison, meetings, co-ordination of people and activity- Strategy design & implementation: Across consumer and corporate clients and projectsSome campaigns/accounts managed included:- Bord Bia Horticulture Department 12-month retainer: Campaigns included Best in Season, Celebrate Strawberry Season, National Potato Day, Christmas Amenity promotion, year-round seasonal veg promotions- Rebel City Distillery Maharani Gin launch: Supporting digital launch strategy for new boutique distillery- Certified Irish Angus recipe development: new collection of assets created to support rebrand- GroMór Video Podcast Series: Novel at the time due to Covid-19, I produced and managed a remote-video podcast series for the GroMór gardening campaign by Bord Bia. Working with an editing company, my role included booking, briefing guests, time coding, content curation, writing episode notes and briefing in social agency. Show less

  • Account Director

    Jun 2022 - now

  • Account Manager

    Jun 2020 - Jun 2022

  • Senior Account Executive

    Jun 2019 - Jun 2020

  • Account Executive

    Jul 2018 - Jun 2019
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  UTOPIA The Edit

  Mar 2023 - now

  Contributing Writer

  Since spring 2023, Katie has contributed to Utopia The Edit in a freelance capacity. The digital publication 'with a conscience' covers issues relating to climate, sustainable living, fashion and tech.