Experience

• 

  Crossway inc.

  Feb 1994 - Sept 2004

  General manager

  Managed and oversaw all operations which included customer service, finance, forecasting, budgeting, human resources, purchasing, inventory management and contract negotiations.Selected Achievements:* Steadily grew revenue an average of 23% per year.* Directed a team of 83 employees.* Restructured inventory controls reducing scraps by 30%.

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  Bausch & lomb

  Oct 2004 - May 2006

  Professional sales representative

  Accountable for the territory sales and financial objectives via proactive marketing and promotion of various recently launched product lines.Selected Achievements:* First Place total sales for year 2005 in region.* Achieved 35% growth of anti-inflammatory prescription drug in first year.* Launched and achieved highest sales of anti-inflammatory and anti-biotic combination drug in the region.

• 

  Cordis

  May 2006 - Sept 2010

  Managed territory by planning and executing sales and marketing strategies for cardiovascular and peripheral vascular diagnostic and interventional products while also providing product training and marketing support to sales force in Puerto Rico, Caribbean & Central America. *Served as company representative working closely with healthcare professionals and institutions in clinical events, worldwide congresses and sales & marketing product trainings.Selected Achievements:* Top Achiever Award Winner (highest achievement in sales) 2009* Achieved growth of 8% Market Share for Cypher in sub-region in 2009 by creating strategic marketing plan and business strategies surpassing business goals.* Increased sales of Endovascular products 32% in region for 2009 Show less

  • Product Specialist for Central America and Caribbean

    May 2008 - Sept 2010

  • Senior Sales Representative for Puerto Rico & Caribbean

    May 2006 - May 2008
• 

  Johnson & johnson

  Aug 2010 - Mar 2011

  Sales manager for puerto rico & central america

  Promoted to define and execute key strategies for products in the cardiovascular and endovascular business for Puerto Rico and Central America. Also, in charge of supporting the improvement of the distribution network and the activities to capture public sector opportunities in Central America

• 

  Abbott

  Mar 2011 - now

  Abbott Structural Hearts business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of Structural Heart disease. We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.The Territory Manager is a field-based position supporting the MitraClip division, and is responsible for ensuring that the assigned territory meets or exceeds sales objectives. The Territory Manager will work with their Regional Director to identify and evaluate market opportunities and sales potential and to establish and achieve annual sales objectives in assigned territory. They will coordinate activities with clinical consultants and negotiate contracts with external customers. This role keeps the company informed of market dynamics and competitive activity. Show less The Market Development Manager is responsible for driving market development efforts within Abbott Vascular’s Structural Heart therapy business and will be responsible for all sales and marketing efforts behind the MitraClip Technology while partnering with key opinion leaders to build a solid referral network in order to increase procedures in the region.* Developed Sales and Marketing plans for MitraClip, for key Latin America countries like Colombia, Mexico, Chile, Argentina, Costa Rica and Puerto Rico.* Managed Commercial Direct Sales in Colombia, Mexico and Puerto Rico while managing indirect Sales through Distributors channel in Argentina, Chile, Costa Rica, Mexico and Dominican Republic.* Coordinated all marketing and training activities in region.* Supported regulatory process during registration of new product in key countries.* Experienced launching new products lines, achieving strategic launches in countries like Mexico, Colombia, Argentina and Puerto Rico* Provided clinical support to all health care professionals during implantation of the MitraClip device.* Consistently accomplish financial goals, achieving 171% of Plan in year 2014, 101% for year 2015 and 101% in 2016. * Double digit Y.o.Y .growth in 2016, achieving 247% of total regional growth over previous year.* Developed first Mitral Valve Therapy training Center of Excellence in Latin America (Cali, Colombia). * Received President’s Award (Highest Award for Sales) for 2016 accomplishments in sales.* Opened 28 new accounts, strategically selecting the top tier institutions in each country. Show less Promoted as highest local authority for Puerto Rico, Central America & Caribbean to define the business strategies and to organize and manage all company activities which include managing budget, forecasts, sales, marketing, financial and supply chain operations.Selected Achievments:* Directed a team of 9 professionals responsible for sales, marketing and financial operations.* Managed 6 distributors in 10 key countries.* Achieved 20% growth vs. previous year and 10% over plan for 2013 in Central America and Caribbean.* Expanded operation through new distributor channel within the region. * Achieved market share leadership for Drug Eluting Stents segment with 36% at year end 2013.* Obtained 3% growth vs. previous year in Peripheral/Endovascular segment in Puerto Rico. Show less Recruited to identify and develop training needs for Abbott Vascular’s commercial team based upon strategic plans as defined by market intelligence collected in the field while also identifying and develop product marketing plans to launch Peripheral Vascular and Vessel Closure portfolio in key Latin American countries.* Developed annual endovascular training plans.* Implemented a Peripheral Vascular and Vessel Closure Device training program in Latin America which included the preparation of a lesson plan, content, internal facilitators.* Trained and certified physicians, health care professionals and sales force throughout Latin America on the use of specialty devices. Show less

  • Territory Manager-MitraClip

    Apr 2022 - now

  • Country Manager Puerto Rico & North LA Region

    Jul 2019 - Jul 2022

  • Area Manager Latin America-North Region

    Aug 2017 - Jul 2019

  • Market Development Manager-Latin America

    Aug 2014 - Aug 2017

  • Area Manager Puerto Rico, Caribbean & Central America

    Jun 2013 - Aug 2014

  • Clinical Specialist in Peripherals, Vessel Closure and Carotids for Latin America

    Mar 2011 - Jun 2013