
Timeline
About me
Group Sales and Events Manager
Education

Certified meeting professional
-Cmp
Certified fundraising executive cfre
-
Association of fundraising professionals
-Certificate fundamentals of fundraising, the fundamentals of foundation grant writing
University of california san diego
-Meeting and special event planning program certification
Cic
-Certfied meeting professional
New school university
-Graduate of restaurant management program new york restaurant school
University of pittsburgh
-Art history & business bachelor of artsArt History and Business
Experience

Palm springs international film festival
Jan 1992 - Jan 2000Hospitality & special event coordinator
Palm beach international film festival
Jan 1994 - Jan 2000Director of hospitality & special events
Ritz-carlton hotels
Jan 1996 - Jan 2000Conference services manager
Rancho mirage country club
Jan 2000 - Jan 2001Director of food & beverage
Camelot theater
Jul 2000 - Jul 2005Director of operations (camelot cafe)
Ucr palm desert graduate center
Dec 2005 - Jan 2011Conference & event services manager
Ucr artsblock
Dec 2011 - Jul 2012Senior events manager
Desert aids project
May 2012 - May 2015Major gifts officer
Speakers & events
Sept 2012 - Jun 2013Senior consultant
Desert aids project
May 2016 - Oct 2018Resource development events manager
Natural retreats
Nov 2018 - nowGroup sales and events manager• Serve as a National Event Management Expert on potential venue locations and group/event sales resulting in increased opportunity growth and revenues. Coordinate all local Palm Springs estate venues sales, marketing, contracts and client relations• Spearheaded and drove a revenue growth model that leveraged existing executive network to attract and build national brands/clients resulting in massive media exposure, increased bookings and profits * Secured Burger King, Jay Z’s monogram, Jeff Goldblum and Trisha Yearwood photo shoots* Generated 10M+ media impressions (billboards, digital/social media platforms, print)* Supported 25% rate increase elevating marketing and brand value* Generated $350K+ in current year sales (confirmed event bookings including weddings) • Pioneered a strategic partner strategy by identifying and securing untapped market segments (destination management companies and meeting planners) driving revenue, market share and industry credibility* Increased corporate sales by 50%; valued at $100K+* Identified and secured 20+ strategic partners including NACE membership, VRON, PSHA, CVB, Palm Springs tourism board, LGBT center, The DAP health partners•Standardized and integrated a uniform photo shoot pricing blueprint across over-all portfolio (20-30 properties)* Increased revenue by 30-40% YOY• Innovated a full-cycle sales/operational workflow process that integrated leading softwares to streamline inquiries, tour arrangements, site inspections and bookings resulting in optimized efficiency, transparency and time management Show less
Licenses & Certifications

Certified meeting professional
Professional convention management association
Leadership coachella valley class graduate- 2012
National chamber of commerce, palm desert
Certified fundraising executive
Cfre internationalSept 2015
Honors & Awards
- Awarded to Ron Willison, CFRE,CMPEmployee of the Month Desert AIDS Project Dec 2014 Good tidings and cheer to December's Employee of the Month, Ron Willison! Ron is a newer staff member here at D.A.P., but his history with us is long:"I started as a volunteer for Desert AIDS Project the year it was founded in 1984 and one of the first things I did was volunteer as a “Buddy" for clients. I then got involved in the AIDS Walk and worked on the Steve Chase Humanitarian Awards. It helps me honor those I have lost and reminds me that AIDS It isn’t over yet and we need to… Show more Good tidings and cheer to December's Employee of the Month, Ron Willison! Ron is a newer staff member here at D.A.P., but his history with us is long:"I started as a volunteer for Desert AIDS Project the year it was founded in 1984 and one of the first things I did was volunteer as a “Buddy" for clients. I then got involved in the AIDS Walk and worked on the Steve Chase Humanitarian Awards. It helps me honor those I have lost and reminds me that AIDS It isn’t over yet and we need to continue the fight and our commitment to seeing AIDS cured in our lifetime. Until there is a cure is not just a statement …it is a statement of purpose."Thanks Ron, for your years of service to our community, and congratulations on your honor this month! Show less
Volunteer Experience
Sponsor Coordinator
Issued by Desert Town Hall on Jan 1991
Associated with Ron Willison, CFRE,CMPBoard Officer, Vice President for Resource Development
Issued by Association of Fundraising Professionals Desert Chapter on Dec 2014
Associated with Ron Willison, CFRE,CMPProducer of Palms Springs Speaks which has featured Jane Fonda, Bob Woodward, Rick Steves, and Deepak Chopra.
Issued by Palm Springs Speaks on Sept 2017
Associated with Ron Willison, CFRE,CMPBoard Member
Issued by Palm Springs Public Library on Jul 2000
Associated with Ron Willison, CFRE,CMP
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