Experience

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  Carlson marketing

  Jan 1997 - Jan 1999

  • Managed the development and execution of the 2000 Saturn Business Conference for over 1,400 attendees• Planned and managed elements of the Saturn L-Series vehicle launch in 1999 including B2C materials • Implemented a web-based test-drive offer and online trivia game for Saturn. This was Saturn’s first online marketing initiative (1999). 30,000+ people registered in 4 months • Created and presented vehicle narrations and the Saturn brand to audiences at auto shows and other marketing events across the country

  • Project Manager

    Jan 1998 - Jan 1999

  • Project Specialist

    Jan 1997 - Jan 1998
• 

  Jwt (formerly j walter thompson)

  Jan 2000 - Jan 2005

  • Designed and implemented brand campaigns, strategies and communication plans with print, broadcast, online event planning, public relations/media, and point-of-sale components to create an endless and seamless brand experience • Planned and executed integrated communications plans, including experiential mall tours and events, PR, satellite media tours, direct response TV, print, online and sweepstakes/promotional components • Lead project manager for Ford Motor Company’s F-Series and Excursion owner loyalty/CRM website pilot program (2000). Pilot was so successful that it was rolled out to all Ford Division vehicle owners in 2002 • Developed quality control standards and processes and piloted the use of project management software

  • Account Supervisor, Partner

    Jan 2003 - Jan 2005

  • Digital Project Manager

    Jan 2000 - Jan 2003
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  Mrm

  Jan 2006 - Mar 2019

  • Built the program management office and led a team of 120+ project managers • Overhauled the delivery process for custom, data-driven email projects (97% acceptance rate within 3 months of adoption)• Successfully implemented enterprise-wide project management platform with resource capacity planning across 3 continents • Developed multi-channel global production process for Microsoft and trained 100+ team members on usage and adoption • Transitioned $20 million digital production services program from incumbent partner in 3 months with 97% accuracy• Established all operational standards for newly formed organization, including processes, tools and platforms• Led project management team of 11, with 200+ active projects at any time. Increased project volume by 40% in 4 months • Crafted and implemented project management process and toolkit for major global credit card company’s portfolio of digital projects. This became the standard for the office• On-time delivery increased from 50% to 94% within 3 months in this position• Forecasted revenue, profitability, and resource management to balance priorities, timelines, mix and casting while supporting the objectives and motivations of every discipline • Created and implemented workflow, processes and standard document templates• Defined and executed multi-stream online projects including social media networks and channels (blogs, wikis, podcasts, mashups, synthetic worlds and games)• Project manager of GM’s first social website – igotshotgun.com. More than 50,000 video views within the first 3 months

  • VP, Director of Program Management

    Jan 2011 - Mar 2019

  • VP, Associate Director, Program Management

    Jan 2009 - Jan 2011

  • Program Manager

    Jan 2008 - Jan 2009

  • Senior Project Manager

    Jan 2006 - Jan 2008
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  Campbell ewald

  Jan 2006 - Jan 2006

  Supervisor project management

  • Managed and delivered online programs including websites (transactional and informational), ad units, DVDs, and email campaigns for clients including Lear Corporation, GM XM Satellite Radio, Hagerty Insurance and HON Furniture• Led a cross-functional digital team including art directors, writers, information architects, engineers, architects and quality assurance specialists

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  Organic

  Mar 2019 - now

  Svp, delivery director

  • Delivery director with a team of 11 onshore and offshore project managers and $30M in program fees• Slashed email development time by 50% and increased capacity by 40% in 12 months• Designed and continuously optimizing the program management office inclusive of multi-partner workflow, standard operating procedures, templates, resource management and project management tool rollout• Executed the global Mustang Mach-E electric vehicle omni-channel reveal program, inclusive of broadcast, social, digital, reveal events and a robust influencer campaign. Results: 5M+ live-streamed reveal event views, 40M+ reveal event video views and 2B+ impressions overall; $1M influencer campaign garnered 54M+ impressions• Activated the Mustang Mach-E “Mach Drop” initiative (limited-edition vehicle release program), winning a 2021 Bronze Effie and two 2021 Cresta Awards Show less

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  Omnicom precision marketing group

  Mar 2019 - now

  Svp, delivery director