Lee Ann Morse

Experience

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  Consist International

  Oct 1989 - Mar 1998

  Chief Marketing Officer
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  LockStar

  Mar 1998 - Feb 2001

  VP Marketing
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  Baroudi Group

  Feb 2001 - Sept 2005

  Marketing Practice Leader

  As brand strategist, worked with European technology companies and internal teams through strategic intake and discovery exercises involved with brand development, including stakeholder interviews, competitive analysis, communications audit and market research. From these fundamentals we created unique positioning, promises for organizations in multiple vertical industries. We developed the messaging for brand touch points that were handed off to external agencies and internal marcom teams for corporate brochures/collateral, websites, trade shows, trade advertising and corporate presentations. Show less

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  Marketing Accelerated

  May 2001 - now

  Outsourced Startup CMO

  Strategic branding, marketing, and content advisor to technology start-ups.• Marketing and business strategy• Corporate identity and branding• Market intelligence and segmentation• Product/service branding and positioning• Key message and collateral development• Events and conferences/tradeshows • Marketing consulting and sales team training Website creation Demand generation, marketing funnel and content

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  DigitalClay

  Jan 2009 - Nov 2011

  VP Marketing (acting)

  • Researching and crafting company marketing plan by interviewing current clients and analyzing product and service fit and future requirements. • Evaluating and refining company brand equity. Negotiated executive approval of the new brand identity and communicated new brand positioning, messaging and graphic elements to internal sales and marketing team and external design and media teams.• Designing and creating budgets for plans including integrated inbound marketing, PR, advertising, email and direct marketing, content, and channels by translating market research into customer demand for business solutions using integrated, measurable relationship-building strategies. Designed all strategic plans including specific goals, objectives, milestones and measurable results.• Initiating and managing inbound marketing campaign to transform the DigitalClay developer site into a content hub for vertical industry software resellers and consultants using search engine technologies, programmer ranking features, blog links, and social media applications increasing lead generation and brand recognition. Show less

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  Picitup.com

  May 2011 - Dec 2011

  Branding and Marketing Strategy Advisor

  Corporate Business Strategy and PositioningBrand Development and StrategyProduct Strategy and ManagementProduct Positioning and MessagingSocial Media Campaign PlanningTradeshow and Conference PlanningAward and Contest SubmissionsMobile App Program ManagementPR LiaisonMarketing Campaign IntegrationCustomer Experience Evangelist

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  Used-line

  Dec 2011 - Dec 2012

  Marketing Executive and Strategic Advisor

  Brand IdentityMarket SegmentationValue Proposition and Positioning for Key Markets

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  ClickTale

  Dec 2011 - Jan 2012

  Branding Strategy and Naming

  Auditing customer experience Advising on web site UX for new target marketConsulting, facilitating, and selecting new product naming platformFacilitating customer journey and marketing automation competitive analysis

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  Mintigo

  Dec 2011 - Feb 2012

  Branding and Marketing Strategy Advisor

  Created the Mintigo Story around CustomerDNACrafted Brand Identity around cutting the pipelinePositioned offering for the SFDC SegmentRedefined Quality Leads

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  Flatter Boutique

  Jan 2012 - Nov 2016

  Vice President Marketing

  +Founded, led, and managed Fashiontech startup. +Performed market strategy and segmentation.+Created brand and PR strategy.+Wrote company content and posted FB, blog and emails.+Managed PR, SEO, and social media agencies.+Refined capsule wardrobes by audience.+Sold company in 2017

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  JVP Media Labs

  Feb 2012 - Mar 2012

  Branding and Customer Experience Strategy Advisor

  +Defining user experience value propositions for each target segment.+Designing a customer experience language and theme for targeted market segments. +Crafting positioning and messaging platform for all user touch points for product beta launch.

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  Magisto

  Jun 2012 - Aug 2012

  Lean Branding Officer

  Company and Product Branding, Positioning, Messaging. Measurement of market traction and customer sentiment; then on to the next pivot.

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  Wishi

  Nov 2012 - Jan 2013

  Lean Branding Officer

  +Company and Product Branding, Positioning, +Messaging. Developed brand language for this fun, innovative fashion community.

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  UPPro Ltd

  Jul 2016 - Jan 2017

  Marketing and Branding Consultant

  +Developed brand with cross-functional team+Nailed company and service positioning and messaging+Mapped customer touch points and journey+Created experiential theme +Executed web design+Implemented content development process+Created and wrote all content

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  Ericom Software

  Jan 2017 - Jul 2017

  Cyber Security Content Director

  +Refreshed company brand and description.+Crafted project branding and strategy for new cyber security business unit including competitive positioning, buyer personas.+Mapped content needs to the sales funnel.+Drafted content waterfall plan including both short and long form content for customer nurturing.+Edited and updated existing collateral and web content to feed sales and partner efforts.+Managed the development of both internal and third-party generated content for US and EMEA markets. +Managed SEO, PR agency, and third-party content publishers.+Created fresh content and designed and edited email, event, and podcast campaigns.+Developed training materials to support internal sales organization on how product benefits address customer pain points.+Measured and refined processes against business objectives and sales goals. Show less