Madalena Santos

Experience

• 

  Ambev

  Apr 2003 - now

  Responsibilities:- Project Management: Leading projects related to the Tax Reform, a Federal Government initiative with implementation set for completion by 2033. The first Go Live is scheduled for 2026, with the integration of CBS and IBS for existing taxes. In 2027, the final transition of PIS, COFINS, and IPI to IBS and IS will occur, with a gradual transition of ICMS and ISS until 2033.- Ensuring Objectives and Requirements: Ensuring that technology and process objectives are met, aligning business needs with the technical capacity of the team.- Team Communication Management: Ensuring effective communication between business and technology teams, ensuring alignment of priorities and project requirements.- Change Management: Implementing practices to ensure the organization adapts to tax and technological changes, minimizing resistance and maximizing adoption.- Planning and Execution: Managing the planning, scope, resources, timeline, and project deliverables, ensuring the successful completion of all stages.- Risk Analysis: Identifying risks related to the project and implementing mitigation strategies to minimize operational impacts.- Monitoring KPIs: Tracking project progress, ensuring the achievement of success KPIs, and adjusting plans as necessary.Expected Results:- Efficiency in Tax Processes: Successful implementation of fiscal adjustments, ensuring compliance and minimizing the risk of penalties.- Delivery of Results: Completing projects within the expected timeline and quality, positively impacting tax efficiency and legal compliance. Show less Responsibilities:- Tech Product Management: Leading the PM/APM (Product Managers and Associate Product Managers) team in defining and executing the product strategy, aligning initiatives with business objectives, and ensuring the delivery of innovative solutions. The team worked across strategic (product positioning), tactical (identifying opportunities, building roadmaps, and defining future vision), and operational levels (defining solutions, building features, and analyzing results). The team ensured continuous, high-impact deliveries following agile workflows.- Legacy Development with Microservices: Developing two new legacy systems using microservices technology, including Java, C#, and Python, modernizing and scaling existing systems.Legacy System Integration: Leading the implementation of legacy system integration with the SAP ERP 4Hana.- RPA Automation Team Management: Coordinating a 15-person team responsible for more than 500 developments, focusing on process optimization.- Analysis and Continuous Improvement: Promoting a culture of continuous process improvement using Azure DevOps, Jira, and other management tools to monitor and optimize product and service lifecycle processes.Results Achieved:- Successful ERP Integration: Completed the rollout across 30+ units, migrating from SAP ECC to SAP 4Hana, achieving 80% of success KPIs, with an efficient transition and no operational failures.RPA Automation: Coordinated a 15-person team, delivering over 500 RPA developments, increasing efficiency and reducing operational costs.- Modern Legacy Development: Successfully developed two new legacy systems using microservices, providing scalability and flexibility to the systems.- Effective Leadership: Continuously developed the PM/APM teams, achieving engagement results above 90% each year. Show less Responsibilities:- Development and Product Team Management: Leading a cross-functional team (developers and product analysts) to ensure the evolution and smooth operation of the Internal NFe Portal, with a focus on integration with SEFAZ.- Technical Implementation Coordination: Managing the implementation of SEFAZ technical notes, ensuring that updates and fiscal requirements are correctly addressed in constant alignment with IT and compliance teams.- Team Support: Providing continuous support to the development team, ensuring alignment of objectives, deadlines, and deliverables, and facilitating problem-solving.- New Feature Management: Defining and prioritizing new features, focusing on improving the user experience and increasing the efficiency of the NFe issuance process.- Performance Monitoring: Continuously monitoring the portal's performance, ensuring high availability and effectiveness in the NFe issuance process, along with the quick resolution of technical issues.Results Achieved:- High Success Rate: Ensured 99.9% of billing without rejections in NFe issuances, through the rigorous implementation and monitoring of critical system functionalities.- Compliance with SEFAZ: Implemented fiscal updates, ensuring full compliance with SEFAZ technical notes without failures or interruptions.- Continuous Improvement: Led the implementation of new features that improved the efficiency of the NFe issuance process, resulting in greater agility and reduced rework.- User Satisfaction: Enhanced the portal's interface and usability, promoting a more intuitive and streamlined experience for internal users.- Quick Problem Resolution: Reduced response time for incident resolution, ensuring minimal disruption to portal operations and billing processes. Show less Responsibilities:- Backlog Management: Responsible for managing the backlog of system features for OnTime, focusing on the automation of taxes, especially related to NF-se (Electronic Service Invoice), with integration to the Taxweb platform and municipalities.- Requirements Analysis: Collaborated with IT, finance, tax, and compliance teams to understand fiscal needs and define automation requirements in the system, ensuring compliance with municipalities and fiscal regulations.- Stakeholder Coordination: Maintained constant communication with stakeholders to ensure clarity on NF-se issuance requirements and tax calculation, ensuring implementation according to established deadlines.- Implementation Monitoring: Oversaw the development and integration of NF-se features with Taxweb and municipal systems, validating requirements and ensuring that deliveries were completed on time and met quality standards.Results Achieved:- Tax Automation: Implemented automation in the tax calculation and NF-se issuance process, integrating with Taxweb and municipalities, reducing the time spent on manual tax and document management by 40%.- Increased Fiscal Compliance: Ensured fiscal and tax compliance by integrating the OnTime system with municipalities and Taxweb, avoiding risks of fines and tax contingencies.- Error Reduction: Adopted automated processes that reduced operational errors related to NF-se receipt and tax calculations by 30%, ensuring greater accuracy in fiscal records.- Increased Tax Processing Agility: Automation of NF-se generation and transmission to municipalities and integration with Taxweb reduced tax processing time by 50%, resulting in faster payments and improved financial flow efficiency. Show less Responsibilities:- Continuous Improvement Management: Coordinating the continuous improvement process in the logistics and financial macroprocesses at the Center of Excellence, focusing on process optimization and increasing efficiency.- Simplifica Project: Leading a national project aimed at improving critical processes such as material registration, light fleet management, marketing budgets, and employee reimbursements.Multifunctional Leadership: Leading teams across different areas (logistics, finance, IT) to implement process improvements within the company.- Identifying Improvement Opportunities: Conducting workshops to analyze processes and identify opportunities for improvement using agile methodologies and project management tools.Results Achieved:- Process Optimization: Reduced the execution time of logistics and financial processes by 15% through the implementation of agile and automated solutions.- Cost Reduction: Implemented improvements that resulted in a 10% reduction in operational costs, optimizing processes and eliminating waste.- Simplifica Project Improvements: Led improvements in the Simplifica project, including: * Material Registration: Reduced the lead time for material registration by 30 days, directly impacting inventory management. * Marketing Budget Management: Implemented an automated system for event contracts, ensuring efficient payment processing and legal compliance. * Employee Reimbursement Management: Developed a new reimbursement system with broader national and international coverage, enabling payment within 1 business day and improving employee experience.- Technological Innovation: Implemented innovative technological solutions that increased operational efficiency by 80%, keeping the company aligned with market trends. Show less Responsibilities:- Warehouse Project Management: Coordinating infrastructure projects and operational improvements in the warehouse, including the implementation of Bloco K, a legal requirement for managing open stock by invoice, ensuring fiscal compliance and inventory accuracy.- Monitoring Indicators and KPIs: Tracking key performance indicators (KPIs) and analyzing results to identify areas for improvement and continuous optimization.- Team Management: Leading operational teams at the Center of Excellence to ensure audits at external units to the CSC, fostering a collaborative and results-driven work environment.- Process Optimization: Leading continuous improvement initiatives in warehouse processes, always aiming to increase operational efficiency and reduce costs.- Implementation of Management Tools: Utilizing project management tools like Azure DevOps to track improvement initiatives and monitor project progress.Results Achieved:- Cost Reduction: Contributed to a 10% reduction in operational costs by identifying and eliminating waste, and adopting more cost-effective solutions for product storage and movement.- Increased Inventory Accuracy: The implementation of control and monitoring practices resulted in an inventory accuracy rate exceeding 78%, reducing errors in inventory management.Bloco K Implementation: Successfully implemented Bloco K (legal requirement) for managing open stock by invoice, ensuring compliance with fiscal regulations and greater transparency in inventory control processes.- Team Development: Improved the performance of the operational team by 20% through targeted training focused on process optimization.- Improved KPI Control: Enhanced logistics inventory control management by 18%. Show less Responsibilities:- Stock Planning and Organization: Managing and coordinating the control of finished goods and fixed assets inventory, ensuring accuracy and timely updates of data.- Operational Process Management: Monitoring the flow of materials and ensuring stock movements are correctly recorded and within established standards.- Multifunctional Team Coordination: Leading teams and collaborating with different departments, such as purchasing and logistics, to ensure smooth inventory processes.- Inventory Project Management: Responsible for implementing the inflow process for the Shared Services Center (CSC) in the logistics inventory control area, involving process automation and system integration.- Risk Analysis: Identifying risks associated with inventory management and implementing actions to minimize operational and accounting errors.Results Achieved:- Inventory Accuracy: Maintained an inventory accuracy rate above 78%, ensuring data integrity and reducing discrepancies.- Loss Reduction: Achieved up to a 10% reduction in inventory losses due to operational errors, by implementing more stringent processes and quality controls.- Automation Project Management: Led the automation of over 45 processes and optimized more than 150 activities in units across Brazil, increasing efficiency and reducing execution time in logistics operations.- Risk Mitigation: Minimized accounting and operational risks related to inventory control, ensuring more accurate audits and a reduction in errors. Show less Responsibilities:- Risk, Loss, and Damage Management: Responsible for analyzing and managing risks related to losses and damages in distribution, warehouse, and other operations that could compromise the company's assets.- Team Management: Coordinating in-house and third-party teams in warehouses and distribution, focusing on operational efficiency, loss minimization, and optimization of logistics processes.- Inventory Control: Monitoring inventory levels and implementing strategies to ensure proper control, avoiding excesses and stockouts that could impact financial operations.- Operational Process Management: Responsible for implementing processes and procedures to reduce operational losses, ensuring the integrity of the company’s assets and continuous improvement in logistics and storage processes.Results Achieved:- Loss and Damage Reduction: Achieved the company’s year-over-year cost targets, reducing the impact of damages, with a focus on incidents during transportation. Recovered 30% of damaged cargo and received 100% of insured claims.- Inventory Management Efficiency: Implemented an electronic inventory system in 100% of factories and distribution centers in Brazil, ensuring 100% accuracy and reducing discrepancies in inventory management.- Team Management: Trained 100% of logistics and financial teams on loss prevention and provided training to 100% of the asset protection team. Show less Responsibilities:- Team Management: Led teams in cost management, collections, purchasing, IT, registration, and assets, focusing on optimizing financial operations and ensuring efficient integration between sales and finance teams.- Support to Sales and Logistics Teams: Ensured collaboration between finance, sales, and logistics, supporting purchasing, cost management, and asset control processes.- Internal Audits: Responsible for executing and overseeing internal audits, ensuring compliance with corporate policies and regulations, including the Sarbanes-Oxley Act (SOX) and the Excellence Program (PEX).- Cost and Project Management: Managed operational cost control and budgeting (OBZ), aiming for spending efficiency and results delivery. Managed financial and operational projects focused on continuous improvement.- Procurement Management: Responsible for procuring supplies and materials for financial and business operations, including negotiations with suppliers and cost-reduction strategies.Results Achieved:- Operational Cost Reduction: Implemented efficient financial strategies that led to a significant reduction in costs and a 2nd-place national ranking for the best cost trend.- Efficient Operations Support: Achieved more effective integration between sales, logistics, and finance teams, leading to faster processes and achieving 80% satisfaction in operations.- SOX Compliance: Ensured 100% compliance of financial and operational processes with the Sarbanes-Oxley Act (SOX), minimizing legal and financial risks.- Asset Management Improvement: Implemented new processes for asset control, resulting in a 45% reduction in refrigeration losses for the brand through the Efficient Equipment Collection project. Show less Before: Contracted by Brahma Resale (where I worked from 1998 to 2003)Responsibilities:- Network and Equipment Management: Administered and maintained the corporate network infrastructure, ensuring stable connectivity and operational security. Managed servers, network devices (backup, disks, memory), and other essential resources.- COBOL Programming: Developed and maintained COBOL programs for legacy systems, including adjustments and improvements to data processing and integration with other platforms, ensuring continuity in billing and inventory control processes.- User Support: Provided continuous technical support to users, solving hardware, software, and network issues. Assisted in incident resolution, ensuring the smooth operation of all tools and systems used by the company.- Information Security: Implemented security practices and policies to protect data and networks from external threats. Conducted regular backups and constant system monitoring.- ERP System Training: Responsible for training internal teams on the use of sales billing ERP systems (Promax/SAP 4.0), enhancing user capabilities and maximizing system efficiency.Results Achieved:- IT Infrastructure Optimization: Reduced system failures by 35% and improved performance, focusing on a more secure and reliable network, performing annual replacement of 75% of obsolete cables.- Legacy System Improvements: Developed and improved existing COBOL solutions to optimize processes, resulting in greater reliability in the legacy systems used for sales and inventory control.- Effective Training: Trained over 50 employees on using ERP systems (Promax/SAP) for the sales billing process. Show less

  • Project Manager

    Aug 2024 - now

  • Group Product Manager

    Jul 2022 - Feb 2025

  • Product Manager

    Jan 2021 - Jul 2022

  • Product Owner

    Mar 2020 - Dec 2020

  • Specialist Continuous Improvement

    Feb 2019 - Feb 2020

  • Warehouse Project Specialist

    Jan 2019 - Jan 2020

  • Inventory Control Specialist

    Jan 2016 - Dec 2018

  • Loss Prevention Specialist

    Mar 2011 - Dec 2016

  • Financial Manager

    Jun 2009 - Feb 2011

  • IT Analyst

    Apr 2003 - Jun 2009