Daniel Hotopp

Experience

• 

  GREY Germany

  Jun 2004 - Jul 2004

  Marketing Consulting, Internship
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  Vans Warped Tour

  Aug 2009 - Aug 2009

  Press, Internship
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  FKP Scorpio Konzertproduktionen GmbH

  Aug 2010 - May 2013

  • Marketing, Student Trainee

    Jan 2011 - May 2013

  • Touring & Festival, Internship

    Aug 2010 - Dec 2010
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  Universal Music Group

  Jun 2013 - Aug 2018

  * Spearhead market-leading integrated artist campaigns from concept to execution across all areas of business to continually expand fan bases* Project and budget management for the development, realization and monitoring of marketing, digital, radio and TV concepts* First contact for artists, managements, media and platform partners* Working with A&R, creative, insight, marketing and artist management to create and articulate artist positioning and short- and long-term campaign objectives* Managing the creation of the artist CI, including all types of artwork, photography, digital assets, video, moving images in conjunction with management, creative and digital teams* Appropriate for planning of content marketing concepts across owned media channels (social media, websites, newsletter, etc.), CRM growth strategy and digital partnership opportunities* Brainstorm, budget and execute effective online advertising campaigns, creating a strong presence in the desired market and community - display, video, SEA/ SEO and social media campaigns* Driving innovation and creativity through all facets of the campaign* Ensuring ‘creative excellence’ in the execution of all marketing assets* Editorial steering of a project in the relevant channels* Working closely with artists, repertoire owners, producers, managements, publishers, promoters and media partners Show less * Social Media Marketing, Social Media Communication and PR Consultant* Storytelling and content strategies in social channels* Brainstorming and implementing exciting new online content, creation of editorial and content calendars* Creating and organizing compelling content that supports the voice, tone and style of an artist* Responsibility and ongoing improvement of social media profiles with millions of fans* Build and manage new and ongoing relationships with online partners, social influencers, affiliates, including social platforms and new existing startups to promote artists* Media and budget planning across international markets* Conception, coordination and product placement of mobile apps * Brainstorm, budget and execute effective online advertising campaigns, creating a strong presence in the desired market and community - display, video, SEA/ SEO and social media campaigns* Agency briefing, controlling and quality management* Coordinating with various departments: radio and TV promotion, international and marketing* Involved in processing employee training regarding content marketing and storytelling* Reporting to president music, managements, artists and internal divisions Show less

  • Product Manager

    Jan 2018 - Aug 2018

  • Senior Manager Digital Media

    Jan 2017 - Dec 2017

  • Manager Digital Media

    Jun 2013 - Dec 2016
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  Semmel Concerts Entertainment GmbH

  Nov 2018 - Feb 2022

  Head of Creative & Digital Strategies

  -> One of the leading concert organizers worldwide: ranked 4th in the POLLSTAR ranking in the category "Top 100 Worldwide Promoters" in 2018 and 2019* Artist Consulting of building a digital artist brand through all relevant platforms* Building and maintaining partnerships with key players: labels, social and streaming services* Development of digital innovations under consideration of market and trend observations* Conception and execution of projects to improve internal workflows* Creating and monitoring of communication strategies and related content* Workshops for artists and management to deepen and inspire their social media knowledge * Analyzing data and analytics for content consumption, user engagement and behaviors Show less

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  BMG - The New Music Company

  Mar 2022 - now

  Senior Digital Marketing Manager (International Frontline Repertoire)