
Kapil Gupta
Founding Partner

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About me
VM at RetailEZ & Ex-Appario (Amazon India Retail Arms) | E-Commerce | XIMB Batch of 17-19
Education

South Point High School, Kolkata
2000 - 2013Business/Commerce
The Bhawanipur Education Society College
2013 - 2016Bachelor of Commerce (Hons.) - Accounting and Finance.webp)
Xavier Institute of Management(XIM Bhubaneswar)
2017 - 2019Master of Business Administration Marketing and Finance
Experience

Mission Cafe (Yahoo Food)
Jan 2013 - Jan 2016Founding Partner• Started a franchise based restaurant in Kolkata as a full time working partner and was involved in administrating the proceedings for a period of 29 months.• Handled a team of 14 members where my responsibilities included business development, working capital management, branding and advertising, inventory management and streamlining processes• Increased revenues by 120% within the first 2 years while reducing raw material expenses and wastage by 25% and by expanding the business by launching catering services Show less

L'Oréal
Apr 2018 - May 2018Summer Intern• Conducted a Competitive Benchmarking Analysis for the divisions’ 200+ SKUs and recommended the ideal product portfolio for a select outlet category• Recommendations given on the basis of insights derived from benchmarking• Ran pilot programs that contributed to addition of 62 new outlets within the region• Researched on possible avenues for increasing delta distribution in the existing universe of the product portfolio• Identified and analyzed existing barriers to trade at the distributor and retail levels for increasing product penetration and increased distributor sales by 1.8%• Conducted a Cost Benefit Analysis for the improvement of width distribution• Developed a Training Module for the field force to identify opportunities in expanding distribution using internal data and external identifiers Show less

Intellect Design Arena Ltd
May 2019 - Jun 2021Assistant Manager- Payments• Represented product team for servicing client requests by application of Business Need-Gap Analysis • Experience of working as an onsite resource at Hanoi, Vietnam for supervising functional handholding to the client for implementation of a payments product• Analyzed U.S. payments markets for incorporation of country specific payments and business products for the organization• Documented the requirements for the development of the Fedwire and ACH payment engines• Preparation of Sales Decks in co-ordination with marketing teams along with handholding potential clients as the Product AM on product features and queries Show less

Appario Retail Private Limited
Jul 2021 - Apr 2022Associate Vendor Manager• Responsible for growth of Laptops and PC Accessories portfolio (Headphones, Mice, Keyboards) for brands on Amazon.in• Vendor Manager for 2 brands; Asus and Logitech• Improving Input Metrics for brands like Selection, GV share, Inventory, Pricing, while expanding Net GMS and Vendor MarginsSkills Acquired: • Data crunching & Analysis • Amazon Vendor Management • E-commerce Sales• Business planning • P&L management • Brand Strategy & Growth • E-commerce Consulting• Brand Management • Brand & Product Building on Amazon • Tech Industry Overview• Amazon Marketing Services Exposure Show less

RetailEZ Private Limited
Apr 2022 - nowVendor Manager
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
Google Digital Garage 
Google Analytics for Beginners
GoogleApr 2019
Advanced Google Analytics
GoogleApr 2019
Honors & Awards
- Awarded to Kapil GuptaCampus Ambassador- Centre For United Nations IARC | CENTRE FOR UNITED NATIONS Nov 2018
- Awarded to Kapil GuptaCampus Winner, ICICIdirect StockMIND Season 6 ICICIdirect Mar 2018
- Awarded to Kapil GuptaNational Finalist, Credit Research Challenge 2018 Association of International Wealth Management of India Mar 2018
Languages
- enEnglish
- hiHindi
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