Igor Makarov

Experience

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  Eleks-polus (car dealer)

  Oct 2002 - Aug 2011

  Online marketing manager / Project manager

  * Planning and realization of online strategy for company and products promotion;* Planning, starting, controlling, analysis online ads and SEO (budget, negotiation inside the company, negotiation with agencies, payments and financial documents control);* Web-sites creation (idea, specification, layouts, bugtracking) in versions: v2 (2002), v3 (2003), v4 (2005), start to develop v5 (2007);* Content management (CMS + html/css, text, photo) and templates correction, php/perl scripts writing;* Contextual ads in Yandex.Direct, Begun (planning, keywords selection, ads creation);* SEO (keywords selection, creation/edit texts for search engines needs, agency control for external optimization);* Post-click analysis (Yandex.Metrika, SpyLog, webalizer, etc) and reports creation;* Online analysis running campaigns - Google Analytics, Yandex.Metrika, liveinternet, SpyLog, Webalizer;* ROI control and negotiations about maximum discount or bonuses from agencies;* New services creation (the first in the auto business organized a "credit-online", one of the first - "icq-consultants");* Starting and content management of intranet site for fast internal communications about marketing activities;* and much more into internet; Show less

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  Biplane (digital agency)

  Aug 2011 - Aug 2012

  Key Account Manager

  * Management of clients marketing channels - contextual ads (Yandex.Direct, AdWords), at social networks (VK.com, target@mail.ru, odnoklassniki.ru), SEO;* Creational or functional upgrading of clients web-sites;* Ads campaigns analysis for optimization and standing within KPI (clicks cost , traffic, ROI, increase conversion) by Google Analytics and Yandex.Metrika;* Google Analytics and Marketing strategy consulting;* My clients: Tele2 Russia, Grundfos Russia, Komus, GMSN, FabrikaOkon, PichShop, Hitekgroup, Pyjama-party.ru, etc. Show less

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  Tele2

  May 2012 - now

  Google Analytics external consultant

  * know-how : automatic generation of summary report (70+ regions with individual GA counters). Data collections now is about 15 minutes, earlier - more than 2 days;* Google Analytics consultation for better tracking of visitors activity and fully using capacities of GA;

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  Fleur de Santé

  Sept 2012 - Apr 2013

  Online communications officer

  * Planning and realization of online strategy for company promotion - SEM, targeted ads in social networks (SMM), SEO, internal and external e-mail marketing, analysys with Google Analytics/Yandex.Metrika and correction campaigns accordingly;* Coordination of WEB-site works - adaptation of new web-site, content correction/updates at new marketing cycle - with international team: Czech, Swedish.* from January 2013 - Acting Head of Marketing: coordinate creation/printing/delivery/distribution of catalogues, some recovery of business processes (delivery/returns our goods via RussianPost, SMS-orders, etc.), trainings with external Call-center, training of new employees of the marketing department. Show less

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  ROLF

  Jul 2013 - now

  Digital Marketing Manager

  * Developing and managing of digital marketing activities, cooperating with agencies;* Insures statistics monitoring for all internet sites/ microsites and interactive campaigns;* Tracking conversion rates and making improvements to digital tools.* Developing and managing creation of micro-sites/landing pages/special offers pages;* Continue the development of functionality of current websites/micro-sites;* Close cooperation with different company’s departments (IT prefer);* Management of natural search engine optimization (SEO);* Decreasing CPL in 2.078 times (new cars) [oct/jul], Increasing leads in 1.8 times [feb/dec] (used cars) Show less