Robin Thies

Experience

• 

  Thomson Reuters

  Jul 2004 - Sept 2006

  Marketing Associate

  ● Managed executive-level events, training programs and trade shows, seeing each project through from research and planning to execution. Developed marketing plan for Thomson Financials’ content group and executed initiatives within the plan

• 

  Canon USA

  Sept 2006 - Oct 2011

  Marketing Programs Specialist

  ● Organized all aspects of Canon’s participation in over 15 industry trade shows annually at a budget of $13M. Worked with production and third-party vendors in the creative development and execution of concepts and booth designs, videos, speeches and presentations

• 

  MicroEdge

  Oct 2011 - Feb 2014

  Marketing Manager

  ● Oversaw team of three marketing associates, driving effective planning and execution of marketing programs● Built marketing plans to support consistent client growth, with a strategic focus on key products and solutions● Developed and maintained budget for demand generation activities● Developed ideas for demand generation programs including advertising, direct mail, and email marketing campaigns, sales tools & communications● Partnered with events group and cross-functional company team to plan and execute MicroEdge Annual Solutions Conference. Managed session proposals and developed session slate; secured keynote speaker; worked with clients and internal presenters on presentations. Launched sponsorship program saving $100K annually● Maintained company website, working with the marketing team to develop appropriate content and demand generation programs and worked cross-functionally to ensure website supported all company initiatives● Developed advertising schedule including ad concept, placement, and rate negotiation● Identified and secured industry speaking opportunities. Developed, submitted and managed all proposals● Managed and produced company webinars, working with sales, product management and marketing Show less

• 

  Verified Volunteers

  Feb 2014 - Jun 2018

  ● Marketing leader on the Verified Volunteers Leadership Committee, driving strategy and direction for the business. Developed demand gen, brand awareness, and client retention strategies for Sterling Talent Solutions’ Verified Volunteers BU● Strategized, designed, and executed direct response marketing programs including, but not limited to: email campaigns, newsletters, webinars, advertising, PPC, and paid social initiatives● Built, executed and monitored lead generation, lead welcome, and lead nurture campaigns supporting a 6x marketing sourced pipeline/investment ratio● Built, executed and monitored client welcome and nurture campaigns supporting a 97% client retention goal● Ensured effective spend of Verified Volunteers marketing budget, aligning budget allocation with core business goals● Using industry and deep knowledge of target audience, planned and developed content (white papers, videos, surveys, landing pages, blog, etc.) and worked to bring content to life● Analyzed CRM reporting and analytics to illustrate how marketing programs impacted revenue; defined and tracked key metrics, developed dashboards and provided ad-hoc analysis as needed● Drove A/B tests to optimize landing pages, newsletters, and other content● Worked with sales and sales ops to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement; ensured proper hierarchy for effective and accurate campaign and lead tracking ● Planned, developed and executed surveys on industry practices, using the data and insights to craft content for target audiences● Worked with PR/Corporate Communications to optimize social media and source speaking and earned media opportunities and win industry awards● Maintained and updated website; conducted monthly analysis of website performance ● Developed trade show and conference calendar; managed logistics and promotional materials● Prepared organization to add B2C component to product offering Show less

  • Marketing Director

    Feb 2018 - Jun 2018

  • Associate Marketing Director

    Feb 2014 - Feb 2018
• 

  Briscoe Protective

  Jun 2018 - Jun 2021

  Director of Leads / Marketing Director

  ● Effectively allocate and manage marketing budget of $400K ● Led rebranding effort for suite of companies, with the goal of establishing a more cohesive look, feel and voice for the business● Led creative effort – including strategy sessions with outside vendors and key internal stakeholders – to solidify new strategic platform for the new brand which informs all future creative and messaging ● Led website redesign project and refresh all content, including copy, forms, and landing pages. Maintain content and offers on the website and ensure ongoing SEO optimization● Plan advertising and editorial calendars, liaise with design firms to build out creative and publications to negotiate ad rates and schedule placements● Leverage existing customer base for new business opportunities by building, executing and monitoring segmented client upsell and referral campaigns. Reduce customer attrition with expired/expiring customer 5-year contract offers● Write and design brochures and other marketing collateral ● Develop scripts, email templates, and outreach cadence guidelines to support sales efforts● Coordinate direct mail campaigns targeted at existing clients as well as new prospects in key geographies● Develop strategic sponsorships with major universities to increase exposure and generate leads; hands-on management of all aspects of partnerships, including offers, emails, and events● Act as key point of contact for all strategic partnerships, including agency partnerships and major industry vendors● Built out HubSpot platform as the marketing and sales automation tool for the business, streamlining lead tracking from inception through to sale and leading a data cleanup effort to ensure only accurate, current information imported into new system. Act as the HubSpot SME company-wide● Utilize third-party systems to launch automated ambassador programs to generate leads from related industry partners. Develop and optimize vertical and refer-a-friend programs Show less

• 

  Surefront: Product Lifecycle Management

  Feb 2022 - Aug 2023

  Senior Marketing Manager