Leatha Moore, MSMM

Experience

• 

  Wlok Radio Station

  Jan 1987 - Jan 1990

  Traffic Manager

  • Directed and monitored station’s programming and activities in conformance with organizational policies and procedures, and in alignment with applicable federal, state and local laws.• Ensured daily business ordinances are managed effectively in relation to client contracts, broadcast logs, programming budgets, and on-air experiences.• Worked diligently to coordinate and develop applicable sales initiatives to ensure appropriate programming fit for the client, station, and audience.• Responsible for coordinating, identifying, and recruiting on air talent, producers, and programming scripts. רוצה לראות פחות

• 

  WBBP Radio

  Jan 1991 - Jan 1993

  Business Manager/Traffic & Continuity Director

  • Managed and supervised the on-air experience, to include but not limited to, programming, production, and radio scheduling.• Strategized and developed unique training fundamentals, in alignment with organizational policies and procedures, in order to train and cultivate internal sales and advertising personnel. • Responsible for administering and assisting external clients and agencies with pertinent advertising information in order to attract and grow audience share, ratings, and revenue.• Supervised daily business operations including account transactions, contracts, and broadcast logs. רוצה לראות פחות

• 

  WREG-TV

  Jan 1993 - now

  • Direct, manage, schedule and input advertising programming data for 3 multifaceted broadcast traffic channels to include but not limited to, WREG (CBS Affiliate), WREG News, and WREG Antenna TV.• Implement, and successfully orchestrated a compound inventory reporting system in order to streamline processes, decrease errors, maximize inventory, and directly increase advertising revenue.• Supervise and develop proper training curriculums for incoming traffic subordinates to manage team development, training, and conduct quarterly skills audits.• Manage advertising inventory, generating 5-7 million annually, by working with Centralized Digital Master Control Operations, Centralized Traffic Hubs, local and national stakeholders, and 12 direct account executives in order to disseminate discrepancies, and ensure adequate, fair and impartial rotation of traffic broadcasting.• Spearheaded and supervised training transition from Bias Traffic System to Wide Orbit Operating System for log operations, scheduling, and inventory for multiple channels, and fill unsold inventory with promos, PSAs and IDs. רוצה לראות פחות

  • Broadcast Traffic Director

    Jan 2007 - now

  • Senior Operations Coordinator

    Jan 1993 - Jan 2007