Melissa McGowan

Experience

• 

  Cincinnati Opera

  May 2009 - Aug 2009

  Marketing Intern

  -Proofread and edited materials -Promoted Opera Idol Cincinnati and took all calls related to the event-Developed a relationship with Opera Idol Finalists-Conducted interviews for Opera Fan project posted on Cincinnati Opera websites-Interacted with clients during live opera events

• 

  Cincinnati Opera

  May 2010 - Aug 2010

  Marketing Assistant

  -Conducted a development and public relations campaign for the 2nd annual Opera Idol event-Edited documents, such as, 2010 program book, press releases, and patron e-mails -Purchased the summer season merchandise and worked with outside vendors -Attended all Opera events

• 

  Total Quality Logistics

  Sept 2010 - Nov 2012

  Senior Sales Recruiter

  I began my career with TQL as a Logistics Account Executive. Then I was promoted to the role of Sales Recruiter.-Sourced for potential candidates, followed the full recruitment and interview process with them through to hire -Hired exclusively for Logistic Account Executives -Dedicated recruiter for a TQL sales team of 100 people. Supported other teams as needed.-Worked closely with the Sales Team Manager -Achieved monthly goals -Trained new recruiters

• 

  Convergys

  Nov 2012 - Dec 2016

  Communications Manager NA - Social Media/ Digital

  Convergys is a leading provider of customer management solutions for companies across the country and around the world. We’re looking to add positive, motivated individuals to our team – people who are eager to learn our business, grow in their careers and advance within our company.Communications Manager NA - Social Media/ Digital (current)Senior Digital and Social Media Specialist (January 2015 - December 2015)-Lead all of the North America Social Media and Digital efforts -Managed social media and digital channels, content, and strategy -Collaborated regularly with multiple contacts and departments-Analyzed and report on campaigns and metrics -Maintained a thorough knowledge of the social media environment-Developed standards and best practices with my team for the maintenance of Convergys social channels Regional Recruiting/Sourcing Specialist (November 2012-December 2014)-Member of the Talent Acquisition Team-Manage job postings on online job boards-Work with an Ad Agency to develop and place all recruiting related advertising -Develop monthly sourcing strategies and budgets-Research creative advertising methods -Report results on a monthly, quarterly, and yearly basis -Team lead of Convergys North America Social Media. Created a social media strategy, plan monthly content, and manage interactions on multiple media venues-Collaborate with Recruiting Managers in multiple locations Show less

• 

  Tennessee Performing Arts Center

  Jul 2017 - Feb 2018

  Marketing Manager

  • Created and executed marketing plans for all Broadway shows and assigned TPAC presents shows • Managed invoices, budgets, and settlement for each show accordingly • Built relationships and placed ads with local media contacts• Participated in the planning of the 2018-2019 Broadway season brand and collateral • Collaborated with multiple departments and external partners to facilitate success

• 

  Kanuga Camps & Conferences

  Jul 2018 - Mar 2020

  Director of Marketing

  • Responsible for the performance of the Marketing Team including 1-3 individuals which was managed via yearly reviews, weekly touch bases, and day-to-day interaction • Optimized marketing and communications efforts for efficiency and accuracy • Drafted and reviewed content for internal and external communications• Directed the full production from content planning to printing of all marketing materials and publications • Marketing efforts included owned, earned and paid media strategies • Managed all Marketing related projects via the Asana work management platform to ensure accurate prioritization, real-time status updates and deadlines were met• Accomplishments included launching HubSpot as a CRM initiative for the entire organization, formulating a Mission and Vision statement with an internal committee, leading a SWOT analysis with internal and external contributors to inform the 2020 marketing strategy and goals, redirecting all printing to local resources to reduce cost and improve turn-around time Show less

• 

  Sitel Group

  Aug 2020 - Oct 2021

  North America Marketing Manager

  Sitel Group’s 90,000 people across the globe connect many of the world’s best-known brands with their customers - 3.5 million times every day. As a global customer experience (CX) management leader, we apply our 35+ years of industry-leading experience and the entrepreneurial spirit of our group’s founders to deliver omnichannel experiences through voice, chat, social media and more to customers of our 400+ clients across all verticals – from Fortune 500 companies to local startups.

• 

  FedEx

  Oct 2021 - now

  Digital Marketing Advisor