Elba Moreno

Experience

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  Life Fitness

  Aug 2013 - Feb 2017

  Customer Service & Support Coordinator

  · Coordination of technical service and customer support in B2B and B2C environments.· Incident management, order processing, and invoicing.· Process optimization to enhance service efficiency and quality.· Development of customized maintenance offers based on client needs.· Performance monitoring and reporting to track efficiency.· CRM implementation to improve customer relationships.

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  Factor Essencial

  Feb 2017 - Feb 2022

  Marketing Consultant & Service Designer

  · Project and account management, from briefing to execution and performance analysis.· Strategy development and implementation for digital marketing and 360º communication.· Content management for websites, blogs, and social media (WordPress, Typo3).·· Planning and execution of SEO, SEM, and email marketing campaigns (Doppler, Mailchimp, Mailjet).· Copywriting for campaigns, blogs, and press releases.· Supervision of online and offline materials, ensuring brand consistency.· KPI analysis and optimization of marketing strategies based on data insights.· Facilitation of Design Thinking workshops and development of Customer Journey Maps, Business Model Canvas and other agile tools. Show less

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  Comercial Masoliver S.A.U

  Feb 2022 - now

  • Brand & Trade Marketing

    Feb 2024 - now

  • Digital Marketing & Communication Manager

    Feb 2022 - Mar 2024