Vikram Kumar

Experience

• 

  Alembic Pharmaceuticals

  Dec 2000 - Jan 2003

  Medical Representative

  Responsibilities: Member of task force for promotion and selling medical products.

• 

  IGIB

  Jan 2006 - Mar 2009

  Senior Research Fellow

  In Dr. Debasis Dash and Dr. Bhupesh Taneja group. Key responsibilities vHTS, requirement gathering with various pharmaceutical clients, bioinformatics companies, handling team of 5 people.

• 

  Biocon

  Apr 2009 - Aug 2011

  Senior Executive, Marketing, Oncology

  Brands: Abraxane (World’s first nab-Paclitaxel innovator brand) Brand portfolio at 110% achievement with Abraxane in FY’10-11 Were able to grow the brand by 92.8% (7Cr to 13.5Cr from FY’09-10 to FY’10-11)Key Initiatives- ISPs with Dr. Adam M Brufsky & Dr Stefan Glück- Webinar on pancreatic cancer with Dr. Ramesh K Ramanathan with live panel discussion- KOL promotion websites with appointment engine, journal updates, sms reminders etc. - Patient support program for Abraxane - novel biomarker program nab-the-SPARC (a prognostic biomarker for nab-Paclitaxel)- Developed unique dynamic ROI evaluation tool (excel based) Show less

• 

  Panacea Biotec

  Jul 2011 - Jul 2014

  Brands: PacliALL, DoceTrust, PacliTrust, PeggTrust, BorteTrust Brand portfolio at 116% achievement with PacliALL 102%, OxiTrust 138% & TemoTrust at 108% in FY’12-13 Handled PacliALL (first global generic nab-Paclitaxel), TemoTrust (Temozolomide) & OxiTrust (Oxaliplatin) encompassing Breast Cancer, Glioma, NSCLC, Pancreatic Cancer & Colorectal Cancer markets Awarded Brand Manager performance award in 2012Key Initiatives:- St. Gallens consensus update meeting in Mumbai, Kolkata & Delhi - Jaagrukta radio awareness campaign on Smoking & breast cancer - Winners of Life survivors meetings on breast cancer- novel biomarker testing campaign “MGMT methylation in Glioma” Created several - internet/e-mail based promotional programs for PacliALL- Android based application for annual conference planner - Handled & trained task force sales team (PacliALL) - Sharing latest scientific updates & detailing practice with internal stakeholders Show less  Responsible for complete marketing strategy design and implementation across Gliomas and Colorectal cancers. Coordinated marketing activities with sales team to achieve revenue targets to increase market shares of key products Planning and Execution of CMEs and scientific conferences Responsible for Marketing Communications for India which involves local implementation of marketing messages, materials and training Perform marketing activities (Newsletters, email campaigns, marketing collaterals, etc.) Keeping organization & sales team abreast of latest developments of key products in national/international Oncology Markets Formulate proper combination of various marketing tools & product mix. Show less

  • Sr. Brand Manager - OncoTrust

    Apr 2012 - Jul 2014

  • Brand Manager - OncoTrust

    Jul 2011 - May 2012
• 

  Johnson & Johnson

  Sept 2014 - Apr 2015

  Sr Product Manager

  Brands: Durogesic, Eprex, Velcade & Dacogen Highest sales of Velcade achieved with 100% achievement Conducted standalone Laptop meetings on Eprex Conducted AML/MDS ad board with 15 national KOLs Conducted CME in hematology with Dr. Shyam Agarwal Successfully conducted ISP program in Multiple Myeloma with Dr. Nupur Raje Managed patient support program for portfolio

• 

  Medion Biotech

  Apr 2015 - Nov 2015

  Marketing Manager

  Brands: Mediteron, Mediotax, Doceon, Medimib Soft Launch of prostate cancer ADT therapy to oncologist(s) & onco-urologist(s) Managed Solid tumor, hematology, supportive care portfolios & controlled P&L Determine & manage the marketing budget Manage, coach & co-ordinate all marketing staff & activities

• 

  Emcure Pharmaceuticals Limited

  Nov 2015 - Mar 2021

  Regional Head - CW Africa

   Handled CW Africa - Congo, Nigeria, Ghana & Ethiopia markets. Successfully introduced niche biologicals Elaxim into the region Attained significant growth in the territory within 1 year. Launched several key campaigns for STEMI & Stroke Managing brands in Nephrology, Cardiovascular (Patented chiral molecules), Hematinics, Oncology & Anti-infectives Conceptualizing business plan for product positioning in trade business, new product launches Managing & amending the strategies in a new country based on specific needs Distribution management, Team handling, Sales analyses & management, forecasting Show less

• 

  Panacea Biotec

  Mar 2021 - Oct 2022

  Assistant General Manager - International Markets

   Presently responsible for Africa business handling BD and Supply Chain of Finished Formulations Portfolios: renal disease management, oncology, gastrointestinal, pain management  Strategize & implement market entry, expansion strategies & product life cycle management for key markets in Africa region Monitor expense & achieve bottom-line objectives Tracking the developmental pipelines of company & offering products to meet therapeutic portfolio of business Discussion, plan and ensuring filing/regulatory requirements of territory, facilitating dossier due diligence and involved through the process from filing, post filing, & approvals CDA, Term Sheets/ Finalizing Agreements with partners Negotiations on commercials thus ensuring long term sustainable margins to the business Show less

• 

  Intas Pharmaceuticals

  Oct 2022 - now

  Deputy General Manager - Emerging Markets, Oncology Lead (Accord Healthcare)