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Natalie Gilmore, MBA

Natalie Gilmore, MBA

Digital Media Reporter

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location of Natalie Gilmore, MBAMemphis Metropolitan Area

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  • Timeline

  • About me

    Media Manager, Ads Agency Hub - St. Jude Children's Hospital/ALSAC

  • Education

    • Austin Peay State University

      2002 - 2006
      Bachelor's Print / Online Journalism

      Activities and Societies: Alpha Kappa Alpha Sorority Inc. The All State Student Publication - Editor in Chief; News Editor, News Writer, Features Writer Chips Quinn Scholar

    • Georgetown University

      2006 - 2006
      Certificate Political Journalism

      Activities and Societies: Institute on Political Journalism, The Historical Black Press Foundation - Black Press Magazine One of Washington's top academic and internship programs, IPJ provides undergraduates with the ultimate Washington, D.C. summer experience. The Institute selects many of the best undergraduate journalism students in the country to attend this Institute each summer, where they attend classes in economics, ethics and leadership and also serve in internships with major news organizations. Participants also attend regular briefings at principal news sites such as The U.S. House of Representatives… Show more One of Washington's top academic and internship programs, IPJ provides undergraduates with the ultimate Washington, D.C. summer experience. The Institute selects many of the best undergraduate journalism students in the country to attend this Institute each summer, where they attend classes in economics, ethics and leadership and also serve in internships with major news organizations. Participants also attend regular briefings at principal news sites such as The U.S. House of Representatives, The White House and The State Department.Students are enrolled at Georgetown University, live in a furnished apartment on campus in the center of D.C., and are placed in a competitive internship for eight weeks. Show less

    • Strayer University-Tennessee

      2013 - 2015
      Master of Business Administration (MBA) Marketing

  • Experience

    • Black Press Magazine

      Jan 2006 - Jan 2006
      Digital Media Reporter

    • The Leaf-Chronicle

      Jan 2006 - Jan 2006
      Page design intern

    • Springfield News-Leader

      Jan 2006 - May 2009
      Copy Editor I & II/ Layout Designer

      Specialized in Alternative Story Forms. Built captivating covers and inside pages in the A and Features sections. Designed six to 24 pages nightly, successfully made tight deadlines and collaborated with Graphics Editor to transform well-developed ideas into great presentations. Copy edited under AP guidelines and wrote snazzy, yet accurate, headlines. Web produced using basic HTML. Annually, attended work-shops hosted by SND.

    • Arrow Senior Living Management, LLC

      Jun 2009 - Jul 2012
      Creative Director / Marketing

      Was responsible for brand management and direction of all visuals representing Arrow and its entities. Designed creative collateral, eye-catching direct mail, branding packages and e-mail campaigns. Worked directly with CEO and Marketing Director to draft and execute marketing plans.

    • J.Crew

      Jan 2012 - Jan 2013
      PT Sales Associate

    • American Home Shield

      May 2013 - Nov 2015
      Web Content Specialist

      • Created and managed Home Matters Blog - American Home Shield's first, responsively designed, home advice blog.• Worked closely with the E-commerce manager and external teams to optimize and implement SEO recommendations on all AHS domains. • Interpreted content and design layout tickets to build and update content and/or formatting on the website using Oracle ATG/BCC in an effort to drive traffic and revenue. • Contributed to the process of user experience design, ensuring content was appropriately structured to meet the goals for the site and supported platforms. • Held final accountability for quality of HTML, CSS, and XML coding on the site in compliance with standards. Updated and or corrected errors as necessary. • Partnered with IT to manage the scheduling, planning, development, set-up, review, quality assurance, and testing of web content. • Specified, located, and selected multimedia content needed to support or work alongside textual content including images, animations, and video. • Completed thorough testing of the browser and mobile experience. Show less

    • J.Crew

      Jan 2015 - Jan 2016
      PT Sales Associate

    • ServiceMaster

      Nov 2015 - Jan 2021
      Content Marketing Manager

      ServiceMaster (NYSE: SERV) operates over 8,000 company-owned, franchised and licensed locations. Brands include Terminix, American Home Shield, Merry Maids, AmeriSpec, Furniture Medic, ServiceMaster Clean and ServiceMaster Restore.-- Creates content strategy for brand websites.-- Oversees a team that is responsible for managing and maintaining all brand blogs including Terminix, American Home Shield and Merry Maids.-- Works closely with the Senior Director of Digital Marketing and SEO Manager to ensure that all website content aligns with the digital vision. -- Manages and maintains the editorial calendars and content workflows for each brand.- Works alongside the Social Media team and PR to ensure that the most engaging content is well-promoted and links back to ServiceMaster-owned web properties.-- Collaborates with agencies and manages freelancers to keep up with an aggressive writing and posting schedule.-- Works with internal creative team to develop diverse assets (downloadable guides, blog posts, webinars, infographics) that are relevant, educational, and engaging to increase brand visibility and capture leads.- Makes ongoing content edits and updates to all brand websites for accuracy, legal compliance, and optimization. Show less

    • The University of Tennessee Health Science Center

      Jan 2021 - Dec 2021
      Digital Content Manager

    • St. Jude Children's Research Hospital - ALSAC

      Jan 2022 - now

      • Manager, Ads Agency Hub

        Nov 2024 - now

      • Digital Media Strategist

        Jan 2022 - Dec 2024

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Natalie Gilmore, MBA
      American Home Shield's Marketing Employee of the Quarter - Q1 2014 - Apr 2014
    • Awarded to Natalie Gilmore, MBA
      Miss Natural Divinity 2014 - Jan 2014 * Was one of eight participants in a local pageant and crowned Miss Natural Divinity 2014. * Became the 2014 national spokesperson for local beauty business.