
Linnet Nyandia
Operations and Content Manager

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About me
Business Development | Project Management | Data Analytics | B2B SaaS
Education

University of Nairobi
2016 - 2020BSc. Agribusiness Management Business and Management Second Class Honours (Upper Division)Core Units: Principles of Marketing, Business Management Plans & Strategies, Organization Theory, Market Research & Analysis, Project Planning & Analysis, SME Development & Entrepreneurship, Policy Analysis, Business & International Trade, Operations Research, Business Accounting, Human Resource Management, Industrial Organization, Marketing Strategies & Plans, Financial Management, Risk Management, Price Analysis, and Rural & Microfinance.
Experience

Change Making Group - 254CMG
Apr 2016 - Oct 2016Operations and Content Manager- Managed a team of 5 artists, producers, and content creators.- Created and managed digital content for the artists and their shows to promote their work andexpand their portfolios.- Operations, resource, and capacity mobilization in the office to ensure all vital resourcesneeded by the staff were readily available.- Strategically improved the visibility and engagement in the music scene.- Organized community-based shows that promotedcommunal responsibility and sensitized the youth on personal growth and developmentthrough sports and arts. Show less

Climate Change And Development In Africa (CCDA)
Oct 2017 - Oct 2018Youth Delegate and Representative- Part of the facilitators in the Seventh International Conference on Climate Change and Development in Africa which focused on policies and actions for effective implementation of the Paris Agreement and Sustainable Development Goals (SDGs).- African Youth Consultative Workshop On Inter-Generational Justice: Delegate in the International themed ‘African youth Intergenerational Equity and Justice Perspective’.- National Youth Workshop on The Role of the Youth in SDGs

Royal Media Services Limited
Mar 2018 - Apr 2020Digital Media Specialist- Assisted in the creation and evaluation of pilot TV shows, contributing to content development, digital marketing strategies, and audience engagement across digital platforms.- Leveraged digital media channels to promote episodes, engage with viewers, and build a strong online presence for the show.- Studied and analyzed audience behavior and preferences using social media analytics to tailor content, improving audience retention and digital reach.- Collaborated with teams to ensure seamless integration of the show's messaging across various digital platforms, maximizing visibility and engagement. Show less

Upwork, Fiverr, PeoplePerHour
Mar 2019 - Nov 2023Research, Project, and Education Program Consultant- Worked with international clients to develop and implement business intelligence solutions across sectors including SaaS, education, marketing, nursing, public health, and SMEs.- Conducted extensive market research and analysis to identify and apply evidence-based best practices, enhancing program impact and driving strategic development.- Deep understanding of the SaaS buyer journey, including user onboarding, client retention, and revenue expansion through upselling and cross-selling strategies- Managed the monitoring and evaluation (M&E) processes, resulting in a 22% improvement in program integration and measurable impact on client objectives.- Actively participated in strategy sessions to address challenges, streamline operations, and develop solutions that improved learning outcomes and program delivery.- Produced detailed research reports on program performance and impact, providing key insights that informed decision-making and future business growth opportunities.Relevance: Expertise in market research, predictive data analysis, business intelligence, systems integration, M&E, UX, and data visualization Show less

Consultancy
Jul 2021 - Sept 2021Finance Assistant- Equipped Small Businesses and Medium Enterprises (SMEs) with financial literacy to helpthem gain financial management and book-keeping skills.- Conducted risk assessment, accounting and business plan reviews for SMEs that engaged theconsultancy- Consulted in managerial economics, business and management accounting, risk management,and small and medium enterprises for the organization.- Wrote articles on finance and business management for the organization.

:
Sept 2022 - Mar 2023Environment Conservation and Partner Outreach Lead- Engaged in tree planting programs and initiatives across various counties in the country, contributing to strategic efforts geared towards achieving 32% forest cover by 2032.- Played an integral role on the joint committee between DKF and Kenya Forest Service (KFS) in implementing a framework focused on planting 1,000,001 trees by October 31st 2022.- Proactively identified, approached, and secured partnerships and sponsorships for various environmental initiatives, resulting in a 46% increase in partnership engagement and financial backing.- Drove successful fundraising and resource mobilization efforts, securing support from diverse partners for project execution and community outreach.- Mapped and approached potential donors, leveraging existing networks and building pathways for engagement, directly aligning with donor identification and relationship-building. Show less

Laverne Nabwana and Company Advocates
Aug 2023 - Feb 2024Technical Administrator- Spearheaded key business and data security operations as the primary technical support member ensuring smooth operations and efficient workflows.- Led and managed cloud-based platforms, including Google Worskspace, Microsoft 365, and CRM system integration which saw productivity increase by 32% and errors reduced by 17%.- Oversaw company data consolidation, documentation, and reporting for systems integration and optimized operational efficiency.Relevance: Highlights process optimization and automation, software and tools administration, documentation, reporting, systems and data compliance management Show less

DripShop
Mar 2024 - Jul 2024Business Development- Skilled in articulating technical SaaS value propositions to non-technical decision-makers, with a talent for translating product features into business benefits.- Successfully booked 19 meetings leading to over 73% conversion rate within 4 months.- Responsible for generating new leads, prospecting, outreach, pitching company offer, qualifying inbound leads and prospecting outbound leads.- Regularly leveraged CRM analytics to identify deal blockers, forecast pipeline trends, and segment audiences for more effective outreach and nurturing.- Conducted market research and competitor analysis to help position SaaS products effectively in saturated or niche markets. Show less

Hodi
Mar 2024 - nowSenior Business Development Representative- Responsible for identifying potential clients, market trends, and emerging opportunities within the B2B SaaS and generative AI industries. - Successfully booked over 60 meetings leading to over 65% conversion rate within 10 months.- Collaborated with internal and external teams to effectively communicate value propositions, ensuring a high level of satisfaction and long-term client engagement.- Developed outbound and inbound strategies for high-growth SaaS solutions, resulting in consistently exceeding quarterly sales targets and revenue KPIs.- Prowess in utilizing CRM and sales tools, including Hubspot, Saleforce, Pipedrive, Calendly, and Sales Navigator.- Conducted data analysis to enhance prospecting efforts and drive strategic decision-making.Relevance: Demonstrates expertise in prospect and market research, B2B SaaS, CRM systems, and data analysis Show less

DorothyAI
Aug 2024 - Feb 2025Business Development Account Manager- Utilized multi-channel strategies to generate and nurture qualified leads. Collaborated with internal and external teams to align on messaging and drive demand generation campaigns.- Proven track record in driving growth for B2B SaaS and cloud-based solutions, with a strong understanding of the software sales cycle- Familiar with API-first and AI-powered SaaS ecosystems, supporting integration conversations and driving adoption across cross-functional client teams.- Experienced in nurturing enterprise and mid-market leads across multiple time zones, leveraging tools like LinkedIn Sales Navigator, Apollo, and intent data platforms.- Identified emerging trends and provided actionable insights to the internal teams, resulting in tailored approaches for target markets.- Cultivated and maintained strong relationships with clients by identifying pain points and offering tailored solutions. Show less
Licenses & Certifications
- View certificate

Share Data Through the Art of Visualization
Google Career CertificatesJan 2024 - View certificate

Analyze Data to Answer Questions
Google Career CertificatesNov 2023 - View certificate

Prepare Data for Exploration
Google Career CertificatesSept 2023 - View certificate

Fundamentals of digital marketing
Google Digital GarageJul 2023 - View certificate

Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics
LinkedInMar 2025 - View certificate

Process Data from Dirty to Clean
GoogleOct 2023 - View certificate

Consulting Foundations: Client Management and Relationships
LinkedInJan 2025 - View certificate

Foundations: Data, Data, Everywhere
CourseraAug 2023 - View certificate

Ask Questions to Make Data-Driven Decisions
CourseraAug 2023
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