Talk to sales Try for Free
Shatheeswaran MJ

Shatheeswaran MJ

Freelance Marketing

Followers of Shatheeswaran MJ644 followers
location of Shatheeswaran MJChennai, Tamil Nadu, India

Connect with Shatheeswaran MJ to Send Message

Connect

Connect with Shatheeswaran MJ to Send Message

Connect

  • Timeline

  • About me

    13+ Years in Media Planning, Digital Analytics | Driving Growth for B2B and E-commerce Brands

  • Education

    • KLN College of Engineering, Madurai, India

      2005 - 2009
      Bachelor of Engineering - BE

  • Experience

    • Freelance

      Jul 2009 - Mar 2011
      Freelance Marketing

    • Vavia Technologies Pvt. Ltd.

      Apr 2011 - Feb 2012
      SEO Analyst

      • Managed off-page submissions including Directory, Article, and Crigs list to boost website visibility.• Conducted website audits and recommended SEO best practices for improved performance.

    • Software Developers Inc (SDI)

      Feb 2012 - Jun 2012
      Senior SEO Executive

    • TekEssence

      Jul 2012 - Sept 2013
      Senior SEO Executive

      I managed off-page submissions to boost website visibility and conducted website audits and recommended SEO best practices.

    • Digicliff Solutions Private Limited

      Nov 2013 - Jun 2015

      1. Analyzed best performing advertisement channels and split the monthly budget accordingly 2. Worked on CTR optimization, placement Optimization, Bid optimization, conversion optimization, keyword optimization etc…3. Prepared the Weekly, monthly Campaign performance reports to understand the spend vs revenue and other major campaign KPIs

      • Assistant Manager - Search Marketing

        Dec 2014 - Jun 2015

      • Sr. Analyst - Search Marketing

        Nov 2013 - Nov 2014

    • Lyca Group

      Jun 2015 - Dec 2017
      Online Marketing Specialist

      • Running AdWords Campaign to increase the online presence; engaged in reporting of campaigns with in-depth analysis on the performance of keywords, ad copies, campaign banners and bounce rates.• Implement inbound marketing including flight section (Destination basis), Airline information and Travel guide

    • Bounteous India

      Dec 2017 - now

      1. Develop and execute comprehensive digital channel strategies to optimize website performance.2. Lead the migration of website analytics platforms to GA4, enabling data-driven decision making.3. Translate data analysis and reporting into actionable insights for marketing teams, leading to improved campaign performance and ROAS. 1. Collaborate with clients to develop annual marketing plans up to $1M USD, including campaign launches, strategic road maps, budgets, and sales goals.2. Develop and implement data-driven digital marketing strategies for e-commerce and B2C clients, resulting in 3x ROAS 1. Hands-on experience in Adobe Analytics reporting, Workspace and variables implementations2. Perform quality checks of the work done by the team and provide feedback to improve the efficiency3. Hands-on proficiency with Tealium and Google Tag Management System for seamless implementation and tracking of digital assets.

      • Technology Marketing Manager

        Oct 2022 - now

      • Marketing Lead

        Oct 2020 - Sept 2022

      • Senior Digital Marketing Specialist

        Dec 2017 - Sept 2020

  • Licenses & Certifications

    • Advanced Google Analytics

      Google
      Aug 2022

  • Honors & Awards

    • Awarded to Shatheeswaran MJ
      Listeller - Jun 2019 Honored with the Listellar (2018-19) award for exceptional contributions to a US-based jewelry client, demonstrating initiative and consistently going above and beyond in taking on additional responsibilities.