Garima Bhatia

Experience

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  Bennett, Coleman and Co. Ltd. (Times Group)

  Jul 2006 - Feb 2007

  Student Reporter

  Student reporter with NiE - News in Education Paper for schools that the Times Group had come up with.

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  Mutual PR

  Jun 2012 - Jun 2014

  Account Manager

  • Planned, Managed and Serviced key B2B client accounts to provide end-to-end public relations solutions (LANXESS, UBM, Hager India, etc.)• Orchestrated comprehensive content research, development, editing, and dissemination strategy for clients, resulting in a 40% increase in positive PR coverage.• Delivered strategic coverage for clients across publications like Times Property, Hindustan Times, Hindu Business Lines, Business India.• Successfully mitigated instances of possible crisis or bad press with a strong professional relationship with media houses and journalists• Negotiated and arranged international media junkets for journalists from key publications to ensure strategic and positive coverage for the launch of clients’ state-of-art production plants and various events.Clients Include LANXESS India, a leading specialty chemicals company with sales of EUR 9.1 billion in 2012 and roughly 17,500 employees in 31 countries. The company is currently represented at 52 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals.Ensto specializes in developing and marketing electrical systems and supplies for the dependable and efficient distribution of electrical power as well as innovative electrical applications. Ensto is a part of EM Group which is a Finnish family business. They are locally present in 20 countries an our products are manufactured in seven countries. They are designed and planned for a long lifetime, to be environmentally friendly, energy efficient and leave a minimum carbon footprint.and more... Show less

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  Ethinos Digital Marketing

  Jan 2015 - May 2015

  Social Media Marketing Intern

  Learning as I grow in the space of Digital Marketing. Understanding marketing and reaching out to consumers in a world steadily going over the Internet and Mobile. Successful Completion of Project Titled ‘Identify & Ascertain the Potential of Business Development for Ethinos’Main areas of work consisted of Social Strategy, SEO Optimized Content and Competitive Intelligence,Contribution to key accounts like Kotak TOP and FADV. Numerous articles, posts, blogs that were featured in LinkedIn Pulse, garnered visibility for clients and directed traffic to clients' pages. Show less

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  Ethinos Digital Marketing

  Jan 2016 - May 2016

  Social Media Executive

  • Created & edited content for various platforms like blogposts, research presentations, internal mailers, social media platforms.• Conceived and streamlined a social media strategy, leading to a 20% growth in client engagement on Twitter, LinkedIn, and Facebook.• Conducted competitive intelligence and market trend analysis, that contributed to 10% increase in successful product marketing pitches.• Authored SEO-optimized ghost articles, increasing client credibility and engagement by 30%.Link to ghost articles1. Characteristics that make Big Data - Big2. Big Data Analytics - Success Stories3. Anticipating Changes in Big Data Analytics Show less

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  HDFC Bank

  Jul 2016 - Oct 2021

  Digital Innovation | Digital Initiatives | Product Marketing•Administered the creation & release of a new mobile app facilitating end-to-end digital processing (STP) for two-wheeler loan lifecycle, resulting in a quarterly revenue increase of INR 5 crore• Managed workflow design, documentation, testing, and pilot phases to ensure a successful launch.• Led product enhancements of existing web and mobile-based applications, driving a monthly business increase of INR 20 lakhs• Achieved a 20% improvement in project delivery timelines through effective cross-functional collaboration.• Implemented internal marketing communication strategies, resulting in a 25% increase in stakeholder engagement via e-mailers, web banners and internal channels. Show less Products Handled: • Personal Loans, Life and General Insurance, Two Wheeler & Auto Loans and Investments - Public Provident Fund and Government BondsJob description:•Product Programs on bank owned channels (Net-Banking/ATM/Mobile) - Solution based implementation of downstream - to increase business, track performance and impact of new requirement•Supervised functional and business level requirements, effectively communicated requirements to cross-functional teams, and ensured alignment with product teams’ vision for products•Conceptualised and executed programs alongside impactful marketing campaigns, achieving a 25% growth in unassisted digital business. This minimised customer drop-off and generated an additional INR 112.31 crore in just 6 months.•Rejuvenated customer activation rates by 30% through the implementation of personalised marketing automation tools (Zine One). Show less

  • Manager - Digital Initiatives and Marketing at HDFC Bank Retail Assets (TWL Loans)

    Jan 2020 - Oct 2021

  • Digital Marketing & Acquisition - Deputy Manager

    Jul 2016 - Jan 2020
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  Mahindra Finance

  Oct 2021 - Jan 2023

  Manager - Digital Initiatives

  Forged digital partnerships and managed relationships through integration with vehicle aggregator platforms like CarDekho, Mahindra First Choice, Maruti Suzuki True Value, etc to drive a 30% surge in loan applications Spearheaded continuous enhancements in digital systems and lending process for customer convenience, expanding digital channels' contribution to the total business by 12%.Championed the digitization of customer experience, resulting in increased customer satisfaction and a 20% reduction in processing time Show less

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  Credilio

  Jan 2023 - Apr 2024

  • Developed strategic product solutions and targeted marketing strategies to streamline Advisor Onboarding, resulting in a cost reduction of 57% and a significant increase in operational efficiency.• Implemented gamification strategies on the platform to enhance advisor engagement by 34% and activation by 65%, thereby unlocking new revenue potential.• Drove customer-facing digitization efforts by analyzing processes, identifying automation opportunities, and collaborating on digital solutions to reduce home loan processing time by 15%.• Fostered successful product launches by leading cross-functional collaboration with design, engineering, and marketing teams to ensure effective execution Show less

  • Assistant Vice President Product Management

    Jan 2023 - Apr 2024

  • Assistant Vice President Product Management

    Jan 2023 - Apr 2024
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  Freelance

  May 2024 - now

  Project Management Consultant