M. Aaliyan

Experience

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  BMSAS Technologies

  Aug 2020 - Jul 2021

  Digital Marketing Executive

  ✅Managed and optimized Meta Ads campaigns for an ecommerce clothing brand.✅Achieved a significant 20% reduction in Cost Per Purchase (CPA) from 200 PKR to 160 PKR through audience research and targeted ad creatives. ✅Wrote compelling ad copy to enhance engagement and conversion rates.✅Handled both awareness and conversion campaigns to improve overall campaign efficiency.✅Implemented Conversion Rate Optimization (CRO) strategies and made strategic tweaks to product pages.✅Reported key metrics and insights to management. Show less

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  Madsgency

  Aug 2021 - Jan 2022

  Media Buying Executive

  ✅Led YouTube ad campaigns for clients in the info products sector.✅Conducted in-depth audience and video ad research using tools like SpyFu.✅Provided detailed briefs to ad script writers for effective content creation and assign task on Clickup.✅Test ad variations for A/B testing to optimize performance.✅Managed retargeting and display campaigns to enhance ad efficiency.✅Conducted comprehensive QA of the entire funnel built on ClickFunnels.✅Managed monthly ad budgets ranging from $55k to $70k, achieving a remarkable 300% ROI for clients.✅Reported all campaign statistics to management and the head of the department.✅Wrote ad copy headlines and descriptions.✅Reduced lead cost from $300 to $215.✅Managed campaigns for both sales funnel and call funnel, both built on ClickFunnels. Show less

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  Salsoft Technologies (Pvt) Ltd

  Feb 2022 - Jun 2022

  PPC Executive

  📌B2B Campaign planning, execution & monitoring. (Content)📌Q/A of the landing pages to make it customer-centric.📌Research & planning of Ad copies, keywords, and extensions.📌Finding the right hooks to trigger the right audience with headlines.📌Setup Conversion Tracking.📌Optimization & scaling of campaigns to scale high budget.📌Lowering the cost per lead and increasing the number of fresh accounts.

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  Legendesk (Pvt.) Ltd.

  Jul 2022 - Mar 2024

  Senior Manager - Digital Marketing

  📌Campaign planning, execution, and monitoring. (Design, Content & TM Accounts)📌Fully responsible for all of the accounts and reporting weekly and monthly performances to the CEO & Head.📌Responsible for training PPC executives.📌Wireframing and Q/A of the landing pages to make it customer-centric.📌Research & and planning of Ad copies, keywords, and extensions.📌Finding the right hooks to trigger the right audience with headlines.📌Setup Conversion Tracking.📌Optimization & and scaling of campaigns to scale high budget.📌Lowering down the cost per lead and increasing the number of fresh accounts.📌Maintaining 250% to 300% ROI.📌Maintaining the budget of $50K per month. Show less

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  Confidential

  Apr 2024 - now

  Assistant Vice President - Marketing

  📌Campaign planning, execution, and monitoring of Google & Microsoft search campaigns. (Design & TM Accounts)📌Fully responsible for all of the accounts and reporting weekly and monthly performances to the CEO.📌Wireframing and Q/A of the landing pages to make it customer-centric.📌Research & and planning of Ad copies, keywords, and extensions.📌Finding the right hooks to trigger the right audience with headlines.📌Setup Conversion Tracking.📌Optimization & and scaling of campaigns to scale high budget.📌 Lowering down the cost per lead and increasing the number of fresh accounts.📌Maintaining 300% ROI on all brands.📌Maintaining the budget of $20K per month Show less