Jovana Bogdanovic

Experience

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  Starlink Enterprise Limited

  Jun 2013 - Sept 2023

  Collaborating Sales Representative - CEE region

  - Entry strategy and market analysis for current and potential clients- New leads generation - 5% increase in yearly targets set- CRM with focus on maintaining long-lasting cooperation with our client base

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  BST (HK), representative office in Beijing

  Jul 2013 - Sept 2013

  International Trade Intern

  - Accurate data and financial analysis, as well as exchange rate forecasting- Enforcement of customers` engagement- Promotion of the company and its services- Market research and industry insights using PLATTS platform

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  Radio Television of Serbia / Radio Televizija Srbije

  Jul 2015 - Sept 2015

  Production Coordination Intern

  - Expenditures and work flow planning for Correspondents` offices - Communication with the correspondents during the live TV show (scheduling, live on air)- Public Relations : working with the Account managers on representation of the company in different Media channels and daily updates of the television program and scheduling- Assisting with promotional activities, writing reports and analysis of daily viewership

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  China Daily

  Mar 2016 - May 2016

  Editorial Intern

  - Editing of the articles written in English for the newspaper, website and China`s government organizations- Translation and editing of documents written in Italian- Co-edited important articles for Government/Governmental Organizations which covered various topics such as Economics, Infrastructure, Tourism, Culture- Translation and editing articles of Italian Consulate in Chengdu- Co-editing promotional materials for the Chinese Association of Science and Technology- Research and production assistance in Video Department Show less

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  DIRECT MEDIA United Solutions

  May 2017 - Nov 2018

  Media Planning Assistant

  - TV media planning and monitoring of ongoing campaigns- Distribution of media plans to media suppliers- Weekly to yearly competition analysis

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  DIRECT MEDIA United Solutions

  Jan 2019 - Jun 2019

  Media Planner

  - Managed TV media planning and campaign performance tracking- Led market and competition analysis, delivering insights that improved media planning accuracy- Worked closely with the creative agency to ensure consistency and accuracy of all materials- Clients: DIS, Berlin Chemie, Keprom, Aksa, Pionir / Retail, pharmaceutical, FMCG industries

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  Real grupa

  Jun 2019 - Apr 2022

  Senior Media Planner

  - Managed entire offline media planning and campaign performance tracking- Conducted competition analysis and offline media budget allocation to optimize media investments- Worked closely with creative teams to ensure brand messaging consistency across all media- Client: Lidl (Serbia) / Retail industry

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  EssenceMediacom

  Apr 2022 - Sept 2023

  Account Manager

  - Managed media strategies for three key markets, ensuring campaign success across regions- Coordinated efforts between media agency team, creative agency, and brand managers- Led post-campaign analysis, optimizing future strategies based on KPIs- Directly collaborated with client media directors to align media investments with business goals- Client: The Coca-Cola Company (Serbia, Bosnia&Herzegovina and Montenegro) / FMCG industry

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  OMD Worldwide

  Sept 2023 - Dec 2024

  Account Manager

  - Developed and executed media strategies to meet client’s business objectives- Led a team of offline and online media specialists, optimizing cross-channel campaign performance- Conducted in-depth market, competitor, and consumer analysis- Managed advertising budgets, ensuring efficient allocation and cost optimization- Partnered with creative and media teams to develop compelling advertising campaigns- Client: A1 (Serbia) / Telecommunications industry

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  WEIHENG Energy Storage

  Nov 2024 - now

  Marketing Manager Europe

  - Development and execution of multi-channel marketing strategies for the European market- Branding and communication activities across digital and offline channels- Organization and management at conferences, trade-fairs, and seminars across Europe- Marketing support to global sales teams, equipping them with high-impact materials andcampaigns- Managing European market marketing budget, ensuring cost-effective execution and optimal ROI