Sylesh Shanmugam

Experience

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  Freelance

  Jan 2018 - now

  Influencer Marketing

  Influencer Marketing for all OTT content, short films, album songs, and movies.Brand awareness through Meme marketing for small businesses on Instagram and Facebook.

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  VASY MUSIC

  Nov 2018 - Mar 2021

  Social Media Marketing Executive

  Social Media Account ManagementPaid Campaign Management on Facebook, Instagram, Youtube ads.

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  CRI Group

  Apr 2021 - Oct 2021

  Digital Marketing Associate

  Managing agencies for toll-free, digital marketing, websiteLeads management.Managing Sales, Service and Dealership reports. PAN India digital requirement management & media planning.E-shop management.Handles social media response management.

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  Arion Media Corp

  Oct 2021 - now

  • Handling end-to-end campaign management starting from planning, strategizing, and optimizing on Google Ads and Social Media Platforms.• Understanding the client-specific needs, and modifying the campaigns within the process limitations.• Providing Optimization Support for the campaigns, Providing Analysis and Reporting of the Campaign Performance.• Monitor and control media spending for a portfolio of campaigns to ensure on-time and complete delivery of advertising impressions and budgets.• Managing the social media accounts of the clients.• Lead Generations over Facebook ads• Managing e-commerce conversion campaigns & Catalogue Sales Campaigns on Facebook Ads.• A/B Testing on different creatives and target audiences.• Remarketing Campaigns.• E-mail marketing (Freshmarkerters).• WhatsApp Marketing (Freshmarkerters).• Implementing new strategies to improve conversions and also increase brand awareness.• Increased ROAS from 3.7 to 4.4 on Facebook Ads.• Learning to implement GA4.• Pixels Implementations and Firing.• Handling a budget of over 10+ Lakhs.• Search Ads/PPC.• Search Engine Optimization (link building and keyword analysis).• Coordinating with the Design, and Video team to get the campaigns' creatives and video content.• Project Proposals for clients with the strategy, budget, funnels, media mix, and Estimated Results.• Reporting the performance of all campaigns. Show less

  • Account Manager & Sr Digital Marketing Executive

    Jan 2024 - now

  • Sr Digital Marketing Executive

    Oct 2021 - now
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  ATTS Technologies Private Limited

  Aug 2023 - now

  • Account Manager & Sr Digital Marketing Executive

    Jan 2024 - now

  • Sr Digital Marketing Executive

    Aug 2023 - now