Jackie Tram Pham

Experience

• 

  Nexus FrontierTech

  Sept 2017 - Oct 2018

  Content & Event Executive

  Nexus FrontierTech (previously Innovate Frontier Tech) is a group of tech enthusiasts who strongly believe in the power of breakthrough technology to solve the world’s problems.Work Experience:▪ Produced industry-leading editorial and thought leadership content, to support marketing and other strategic initiatives. Content included product and sales materials, white papers, interviews, blogs, video scripts, presentations, web copy, and social media posts.▪ Collaborated with internal and external resources (graphic designers, etc.) to generate new content, and identify creative ways to repurpose, reformat and revise existing content into various output channels.▪ Managed owned media (website, email, blog, social media channels) to raise brand awareness, build community, and ultimately nurture leads.▪ Planned and executed 03 events (techtalk shows) about frontier tech (IoT, AI and Blockchain) to help educate the community about the new technologies.▪ Ran Facebook advertising campaigns to collect over 200 quality leads for the company’s products.Achievements:▪ Analyzed and improved the Facebook page’s performance, which grew Facebook followersfrom 500 to over 4,000 and increased overall engagement ~40%.▪ Assessed email bounces to remove invalid and irrelevant contacts, improved the content totarget different segments, thus boosting the deliverability and open rates by 47%. Show less

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  MY CUP OF TEA

  Apr 2018 - May 2019

  Content Executive
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  UPLUS Solutions & Technologies

  Jan 2019 - Apr 2020

  Digital Marketing Specialist | Account Assistant

  Work Experience:▪ Produced content for dropshipping stores, websites and channels, namely product listings, sales content, social creatives that help promote and sell products.▪ Analyzed buyer’s journey to A/B test and optimize product content for dropshipping (product web page, check out page, thank-you page, plugins, etc.), ultimately to boost conversion rates.▪ Managed and optimized Facebook advertising campaigns to create and push digital sales.▪ Assisted 02 sellers in Shopify dropshipping in content creation, conversion rates optimization, online sales and Facebook advertising; which helped them reach revenue of $10,000/month.Achievement:▪ One-year revenue (product sales): Reached over 1.2 million dollars in sales▪ Best-seller of Q1-Q3/2020 Show less

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  Boost Commerce

  Apr 2020 - now

  ▪ Initiated, built, and managing the Affiliate Partner Program ▪ Acquired over 110 affiliate partners within the first 3 month launch by reaching out, and promoting via owned media and closed communities▪ Managing directly a network of nearly 100 affiliate partners▪ Build product training materials for agency partners to promote the app, namely, tutorials, pitchdecks, product FAQ, demo/walkthrough videos, etc.▪ Providing ongoing consultation and feedback for top-tier agency partners to increase the revenue growth, retain customer success rate, and gather insights from them to improve the product and program▪ Keeping track and measuring the growth of partnerships and the Affiliate Program, to optimize and nurture them. Using CRM/PRM tools to leverage the work.Achievements:▪ Employee of the Year 2021▪ Dedication Award 2022 Show less ▪ Create, manage, and evaluate unique and engaging editorial content (original blog posts, emails, white papers, video scripts, etc.) types that attract qualified audiences.▪ Repurpose popular content across multiple platforms, e.g. turn long-form blog posts into bitable content pieces for social media channels, or into videos.▪ Monitor SEO and user engagement and suggest content optimization accordingly.▪ Analyze content marketing data and provide recommendations to increase the company’sweb traffic, conversions of new leads and existing contacts, and company branding. Show less

  • Partnerships & Affiliates Manager

    Apr 2021 - now

  • Growth Marketing Specialist

    Apr 2020 - Mar 2021
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  Stably

  May 2022 - Jun 2023

  Marketing Associate

  ▪ Managed and grew social media accounts by frequent content creation, increasing Twitter followers from 4,000 to 10,000 within 7 months. ▪ Managed the company's communities, including Discord and Telegram communities. Posted content, kept them updated with news, and helped host AMAs on Twitter and Discord.▪ Planned and created compelling and engaging content for various marketing channels and owned communities, including website, blog posts, and social media platforms (Twitter, LinkedIn, Discord, and Facebook).▪ Monitored and analyzed social media and website analytics, using social analytics tools and GA4 to track performance and identify areas for improvement.▪ Assisted with SEO optimization efforts to improve organic search rankings and drive website traffic, utilizing Ahrefs for these efforts. Show less

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  Clearer.io

  Jun 2023 - now

  Partners Manager @ Asia

  Clearer.io delivers a comprehensive suite of ecosystem leading apps including Boost Commerce, Reviews.io, Influence.io, Address Validator, Rick Returns, Conversion Bear, and more.▪ Developing partnerships across the Asian region