Asher Fenton

Experience

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  ProActive Training ltd

  May 2017 - Jul 2018

  ProActive Student Ambassador

  In my role as Loughborough University School of Sport, Exercise and Health Sciences Careers Representative, I was responsible for seeking opportunities for student placements and graduate jobs alongside providing CPD for students. I liaised with a company called ProActive Training to provide extracurricular CPD courses for students such as Sports Massage, Sports Taping, Kinesiology Training and Personal Trainer qualifications.Key Responsibilities:Select suitable dates for courses that are tailored to majority of students.Creatively advertise the courses to students including distributing course descriptors.Send enrolment details to interested students and share contract information with ProActive. Show less

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  Loughborough Sport

  Sept 2017 - Jun 2018

  Men’s Football Coach & Analyst

  Role involved assisting the head coach in planning and delivering training sessions with the aim of developing footballers aged 18-22 and gaining positive results. Emphasis on developing tactical knowledge, technical skill and effective decision making.Team Achievements:BUCS Football Trophy 2017-2018 - Quarter FinalBUCS Football 2017-2018 - Midlands 1A - 4th Place

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  Swindon Town Football Club

  Aug 2018 - Jul 2019

  U9-16 Performance Analyst

  Supporting the academy (U9-U16) performance analysis department part-time. Specifically supporting the coaching staff, to film all home matches, producing individual and team tactical/technical video clips.Assisting the Lead Academy Analyst to meet club performance analysis and data objectives.Filming Academy home matches across varying age groups and ensuring the upkeep of all filming and video capture equipment.Live and post-match coding match footage using analysis software Sportscode & Longomatch.Providing staff with a concise set of clips in line with specified key performance indicators for each age group.Keeping up to date video databases in line with academy philosophy to be presented as best practice examples.Producing clips of individual players involvement during games and catalogue these on PMA.Attending department meetings and CPD events.Assisting with first team match day protocols including filming and live coding. Show less

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  Bristol City Football Club

  Aug 2018 - Jul 2019

  Women's Strength & Conditioning Intern

  Role involves assisting the lead academy strength and conditioning coach with pitch and gym based conditioning program's across age groups 9-18. Aims include increasing mobility, teaching fundamental movement skills (Lunge, Squat, Hinge, Brace, Rotate, Push, Pull patterns), strength & power development, motor skill competencies (Acceleration, Deceleration, Reacceleration & Lateral Shuffle patterns), plyometrics and Olypmic Lifting.Lead & assist with gym based strength & power development sessions.Lead & assist with on field specific warm up activities which include running mechanics, agility and fundamental movement skills.Lead & assist with athlete testing using equipment such as speed gates to monitor and track development. Show less

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  Bristol Rovers Football Club (Official)

  Aug 2018 - Jul 2019

  U23 Performance Analyst

  Supporting the performance analysis department part-time working directly with the U23 players and performance staff. Specifically supporting the coaching staff, to film all home & away matches.Assisting the Lead First Team Analyst to meet club performance analysis and data objectives.Filming all U23 squad matches and ensuring the upkeep of all video capture equipment.Live and post-match coding match footage using analysis software Sportscode & Longomatch.Providing staff with a concise set of clips in line with identified technical and tactical outcomes.Creating and maintaining a statistical database for team and individual performance trends.Assisting with first team match day protocols including filming and live coding.Observing and using software packages Wyscout/Scout7 whilst shadowing the lead analyst. Show less

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  Wolves

  Aug 2019 - Dec 2022

  Be responsible for the design and delivery of the analysis programme for the U9-14s.Help to facilitate players with their own analysis and feedback, using age group appropriate methods.Being creative to engage with players and allow them to be responsible for their own learning whilst providing appropriate guidance.Ensure analysis is embedded in player development plans and is constantly evolving to keep pace with changing requirements.Production/presentation of analysis based on individual and team learning objectives.Facilitate wide angle filming of games (multiple groups) and live coding/analysis to provide instant feedback where required.Facilitation of filming and analysis of training to develop the link between training and game preparation.Manage schedule of casual analysts to ensure filming and coding takes place and provide guidance to develop their skillsets.Work with the academy student placement programme to utilise and develop the students on work experience.Manage own time across multiple age groups to cater for analysis requirements of players and coaches.Maintain the storage and sharing/uploading of video from both training and games as necessary.Designing sessions/activities to engage with the players outside of the ‘normal’ analysis environment.Support the coach development programme.Build and maintain relationships with other academy analysts and keep in regular contact with senior academy staff. Show less Sole responsibility for formulation and delivery of a comprehensive performance analysis service relating to all aspects of player development for U9-14 age groups and assisting department staff in their daily tasks with the U23, U18 and U15/16 squads.In conjunction with requirements of the coaching staff and players, providing an excellent level of support that incorporates pre-match, live and post-match analysis through video and statistical presentations, regarding both team and individual performances.Filming and coding matches, both live or post-match, and training sessions of different age groups within the academy, home and away.Coding and analysing opposition fixtures in order to produce pre match video analysis, statistical outputs and iBook reports.Producing motivational videos, maintaining databases regarding players and teams’ performances, scouting data and best practice content.Regularly updating online Hudl platform for coaches and players with the latest squad information, matches, training and produced videos.Driving educational sessions within the weekly program to maximise development opportunities, in accordance with chosen themes and individual plans.Travelling both within the UK and abroad to support academy squads during trips and tournaments.Collaborating with a multi-disciplinary team to provide content for player development plans and player reviews.Managing and educating two part-time student assistant analyst staff aiding with filming and coding.Provide technical and tactical analysis on players of interest to recruitment staff.Assisting with the development of supportive material for any coach education or club philosophy projects initiated by club staff.Tasked to be responsible for the creation and maintenance of individual player development plans for elite players by Head of Elite Player Development across all age groups. Show less

  • U9-14 Performance Analyst

    Aug 2020 - Dec 2022

  • Performance Analysis MSc Intern (U9-23)

    Aug 2019 - Jul 2020
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  Liverpool Football Club

  Jan 2023 - now

  Responsible for the collection, interpretation, and presentation of technical analysis/performance data for the Academy Players. Also responsible for the co-ordination and management of the casual worker group and the management of all Analysis Department equipment.Ensuring that all games are uploaded to Hudl as soon as possible after the fixture is completed and shared with the team and coaching staff.Creating and maintaining individual player databases for players which can provide an accurate reflection of each individual’s strengths and development points.Working with the Heads of Phase to provide individually specific and age appropriate ‘best practice’ video profiles.Ensuring specific clips are created for the GK department and shared.Ensuring age group training sessions are filmed and coded.Conducting basic training for coaches in the use of Hudl and SportsCode and offer support to ensure they can utilise this software within their coaching work.Keeping up to speed with technical developments within the discipline of performance analysis and help to ensure the dept workflows are at the forefront of technology.Ensuring all player and team information is stored accurately on the academy servers and can be easily accessed when required.Co-ordinating of the Casual Worker team to ensure all games are filmed, coded and uploaded to Hudl.Conducting basic staff training of the Casual Worker staff.Leading the recruitment of new Casual Worker staff.Purchasing and maintaining analysis department equipment. Show less

  • Head of Schoolboy Performance Education

    Oct 2023 - now

  • Academy Performance Analyst

    Jan 2023 - Oct 2023