Les Anokye

Experience

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  Widener University

  Sept 2011 - Apr 2012

  Director of Campus Involvement/Senator of Finance (Ombusdman)

  • Met with Deans and Campus Safety Officers about how to better the quality of living on campus• Interviewed campus safety sergeants and officers and negotiated solutions to campus issues• Conducted weekly meetings with finance chair to discuss budget allocations • Served as liaison between students and campus safety officers to agree on policies• Focused mainly on campus life and how it pertained to the students• Set up weekly meeting with advisors for thought on what to expect from student• Held meeting with campus safety sergeant and officers to ask how they felt about working for Widener University• Had weekly meeting with SGA’s Chair of Finance to discuss budget allocations and other finances pertaining to various clubs and organizations• Became the liaison between the needs of the students and the campus safety officers on how to come to an agreement on certain matters and/or policies• Gathered students for ideas on how to make the campus better suitable for their living and studies• Formed a suggestion box to better forge a line of communication between the Student Government Association and the student body of the university Show less

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  Hoffman DiMuzio

  Jun 2012 - Aug 2012

  Secretary To Partner

  • Helped document assortments of files • Researched cases for clients• Took messages concerning court dates, appointments, and meeting confirmations• Coordinated with other secretaries to ensure an efficient working pace• Categorized medical records into Excel spreadsheets to provide accessible information• Logged social security records and claims into different programs so lawyers could pull them up in a timely manner• Assisted in pulling up old cases from clients to compare with other more current cases Show less

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  DOC (formerly Leaders Innovating Media)

  Jan 2013 - now

  Content Creator/Producer/Writer

  • Develop branded content, photo/video-editing and creative writing for personal and freelance projects• Develop budgets, scheduling and production coordination for different content creative endeavors• Write scripts, outlines, treatments and pitches for short films and short-form/long-form videos• Edit with software programs, such as Adobe (Premier, Photoshop, etc.), iMovie, Final Cut Pro, etc.• Generate business interests via social media outreach, marketable visibility and unique cinematic techniques• Reach out to fellow creators, nationally and abroad, to cultivate working relationships and collaborations• Consult with other creators on ideas and concepts for their projects Show less

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  Widener University

  Sept 2013 - May 2015

  -Lobbying higher education reform at The Capitol in Harrisburg, Pennsylvania-Handled multiple senators and discussed what my organization was pushing for-Sat down with Representatives from the House to discuss Ready to Succeed Scholarship-Lobbied to get Middle Income Student Debt Relief Act passed though legislation-Represented my university in reforming a bill at the Pennsylvania State Capitol -Lobbied on behalf of CSCubed for lowering education costs for middle-income families-Led a team to negotiate with political officials within the Pennsylvania House of Representatives Show less

  • Student Representative

    Jan 2014 - May 2015

  • Assistant to Dean of Civic Engagement and Director of MSA/ Social Media Runner

    Sept 2013 - Dec 2013
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  World Information Transfer

  May 2014 - Aug 2014

  Representative to the UN

  • Covered meetings and summits within the United Nations• Wrote summaries/formal reports on UN events and posted information on website/blog• Lobbied for my organization’s goals and held campaign strategy sessions

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  SutherlandGold Group

  Jan 2016 - Apr 2016

  Public Relations Intern

  • Promoting consumer technology start-ups and established companies• Building and maintaining media lists • Securing print and online coverage for clients through targeted media outreach• Reviewing incoming HAROs and sending out daily industry scan• Tracking all press coverage, clipping press hits and assisted with monthly press hit reports• Setting up calendar invites, meetings and events for team members• Assisting with administrative tasks and clerical assignments • Researching client information including business strategies, products and services, key customers and competitors Show less

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  Opal Group

  Jun 2016 - Aug 2016

  Investor Relations Associate Fellow

  The Investor Relations Associate will:-Attend our events in order to facilitate their clients’ experience on-site, working closely with the Sales, Marketing and Operations Departments.-Identify, invite & confirm attendees for conferences -Contact prospective attendees by conducting frequent telephone sessions, and email correspondence -Function as a liaison between client and company-Conduct ongoing research within assigned area to further industry knowledge-Manage client questions, inquiries and any customer service related issues or concerns-Become acquainted with key professionals, industry leaders, and senior executives within relevant vertical markets-Attend domestic and international conferences, to provide assistance and support as needed Show less

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  JetBlue Airways

  Aug 2016 - Feb 2017

  Corporate Communications Intern (Media)

  -Provide administrative day-to-day support to the Media Relations team-Answer emails and media calls, as needed-Monitor traditional and social media, compile daily media reports and develop templates for key reports and research-Draft press releases and media blasts for outreach to top-tier outlets-Research for projects and inbound media inquiries, as needed-Mine for proactive media / brand publicity opportunities-Build and maintain media lists specific to key cities, relevant beats, events and themes-Collect editorial calendars for key consumer and trade media-Assist team with special event preparation and execution-Create and maintain press kit materials, including archiving media photos, documents and press clippings-Support media FAM trips requests and report on resulting coverage-Assist with writing assignments including press releases and media alerts as well as external blog entries-Develop an activity calendar of key industry and culturally relevant events, conferences and awards Show less

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  ITN Networks

  Jun 2017 - Nov 2017

  Assistant Media Buyer

  -Create working relationships with stations and rep firms to maintain buys and solve problems.-Assist buyers to make sure all media schedules are running as ordered each quarter to meet delivery goals.-Assist Buyer’s with any requests.-Confirm all orders-Resolve discrepancies on a weekly basis using a Tracking System.-Make-goods- same time period and different time period-Pre-logs- sensitive contracts-Out of Flight reports/Market Coverage

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  EY

  Jul 2018 - Jun 2019

  PR & Social Media Content Contractor

  -Research and draft social media content for EY-branded social channels, events, campaigns and leaders to enhance EY’s brand awareness and amplify engagement-Responsible for social content research, curation, and scheduling for EY US social media employee advocacy program-Support executive communications projects, including research for executive briefing and leadership messaging video shoots-Support social media employee advocacy training and related troubleshooting, metrics reporting and content scheduling requests-Research and become familiar with EY branding initiatives and events and support as needed Show less

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  MullenLowe U.S.

  May 2021 - Sept 2022

  • Help drive and influence agency culture ensuring it aligns with MullenLowe’s values through day-to-day practices and operations, and how it translate through MullenLowe's social media channels• Identify innovative ways in which the agency meaningfully comes together and builds a strong sense of community to be represented on social media• Ensure that employee/visitor/client experience in the office is one that is warm, engaging and “customer-service” oriented, troubleshooting any issues that might arise• Serve as a key partner to facilitate agency meetings, helping to ideate on meeting content, contribute to the building of presentation deck, plan the associated social aspects in order to drive high levels of engagement• Curate regular communications to the office on the appropriate channel (Teams, email, Workvivo) that highlight upcoming events/programming and recaps afterwards to drive energy and momentum towards our moments that matter on social media Show less Client(s): E*TRADE-Be the main voice for the brand across the social ecosystem, ensuring post copy seamlessly fits within the brand voice and platform tone.-Assist with creation, conception, and presentation of social media content, strategy, and how it works within integrated marketing campaigns.-Lead the development and ongoing management of editorial/content calendars for the brand.-Partner with analytics team for all performance reporting to provide context and insight to create better content.-Be the go-to expert for all things social media (platforms, ad units, cool executions, etc.).-Partner with cross-functional teams for larger integrated campaigns.-Prepare presentations and be comfortable presenting to clients and internal team members. Show less

  • Agency Experience Lead

    May 2022 - Sept 2022

  • Social Content Specialist

    May 2021 - May 2022
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  CANVAS United

  Jan 2023 - Mar 2023

  Senior Strategist

  (CLIENTS: Got Milk?, Comcast Xfinity, Keurig Dr. Pepper)-Built integrated campaigns/experiences for a multitude of brands-Delivered insight-based strategic recommendations through presentations/storytelling/data & reporting-Experience interfacing with clients and building relationships-Analyzed qualitative and quantitative research-Worked across consumer accounts (experience working in tech/startups a plus)-Presented digital and social best practices across platforms/experiences Show less

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  McKinney

  Jan 2023 - Jan 2024

  Social Media & Community Manager (Popeyes)

  -Collaborate with strategy, creative, and content creation teams to develop on-brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture-Manage day-to-day of social handles (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth-Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately-Work directly with the client to identify real-time opportunities and manage approvals-Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement-Develop short-form, text-only content that embodies a brand’s voice to build organic communities-Collaborate with creative, strategy, and account teams to concept and develop client-facing presentations and plans that deliver on desired goals-Track social analytics, and provide ongoing reporting that tells a clear story of where we’ve been and where we need to go next-Develop client-facing sentiment and competitive landscape on an ongoing basisHelp manage surprise and delight programs, including identifying potential recipients-Managing user generated content processes for brands including the discovery, outreach, and permission functions. -Keep a pulse on online trends, current events, and cultural opportunities relevant to the brand and proactively action on-brand trends Show less

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  Experience-Interaction

  Aug 2023 - Oct 2023

  Content Strategist

  CLIENT(S): Bushmills Irish Whiskey -Provide creative oversight on designs from a strategist’s perspective ( i.e. review content designs, webpages, and/or social media creative through a consumer lens)-Collaborate across the marketing team, creative team, and account teams-Conceptualize designs across digital channels (paid and organic social + CRM) and communicate creative vision to the creative team-Maintain brand messaging priorities and advise internal teams (digital marketing, creative, etc.) on how to anchor comms hierarchy across content Show less

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  OLIVER Agency

  Nov 2024 - now

  Social Media Manager @Pernod Ricard