Alan Robezzoli

Experience

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  Elite Sportswear, LP

  Jan 2001 - Jan 2011

  Oversee global marketing, e-commerce, advertising, and international sales functions. Define and align strategic vision and plans to meet corporate growth objectives. Track and manage new business development efforts to identify and secure market opportunities.• Achieved a top 2% national ranking in website marketing effectiveness and a top 10% ranking in blogging effectiveness while simultaneously reducing paid search costs by 85%.• Grew international sales 500% in 6 years through aggressive distributor recruitment, training, and innovative e-commerce support.• Grew unit sales 89% and 25% for 2 key product categories. Show less Manage day-to-day operations supporting all product marketing & design efforts, global sales efforts, and e-commerce, IT, and production planning & scheduling functions.• Spearheaded aggressive email marketing campaign to rapidly grow online sales.• Managed aggressive pay-per-click (PPC) campaigns for domestic and international B2B and B2C market segments.• Lowered the occurrence of oversold merchandise by more than 90% on close-out items through enhancements to online ordering process.• Cut order fulfillment times by 2 days and call center costs by 30% by spearheading efforts to transition a traditional call center environment to a more efficient online B2B and B2C environment.• Reduced raw material costs 4.4% by streamlining & enhancing raw material utilization processes while decreasing a bottlenecked process from an average of 30 minutes to 5 minutes per order Show less Led all production & pre-production operations supporting departments covering planning, scheduling, procurement, and data entry functions. Directed manufacturing, production & capacity planning, vendor performance & procurement, and IT activities. Spearheaded initiatives to streamline processes and improve productivity. Led strategic planning team. • Achieved 29 weeks of improved on-time shipping performance vs. the same period the prior year.• Reduced customer call-backs 50% on make-to-order products by leading a team to design, develop, and implement industry’s first online product configurator, greatly improving customer satisfaction.• Spearheaded project to grow export business. Rapidly grew international sales by 25-50% annually by directing a team responsible for creating and rolling out industry’s first international multi-lingual, multi-currency website. Show less

  • Executive Vice President - Marketing & International Sales

    Jan 2008 - Jan 2011

  • Vice President of Marketing / COO

    Jan 2005 - Jan 2008

  • Chief Operating Officer (COO)

    Jan 2001 - Jan 2005
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  Lifeline of Berks County, Inc.

  Jan 2011 - Jan 2013

  Board of Directors

  A non-profit crisis pregnancy center offering free resources and counseling to women in need.

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  Power Marketing International, LLC

  Apr 2011 - now

  President

  ✅ Complete Online Marketing Systems & Websites for Any Business!➡️ GET FOUND ➡️ IMPRESS ➡️ ENGAGE ➡️ CONVERT!• High-Performance Website Design and Development• Multi-Channel Marketing & Branding• Online Advertising• Internet Marketing• Email Marketing• Search Engine Advertising and Marketing• Search Engine Optimization (SEO)• Social Media Marketing (SMM)

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  Xperia

  Jan 2014 - Jan 2017

  Vice President of Sales and Marketing

  Responsible for brand development, sales growth, and strategic planning for Xperia's enterprise software optimized for the apparel and footwear fashion industry. > ERP - Enterprise Resource Planning> BI - Business Intelligence> PLM - Product Lifecycle Management> CRM - Customer Relationship Management

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  Small Business Resource Association

  Jan 2019 - now

  Chief Strategy Officer

  Responsible for guiding the long-term growth and operational strategies for this exciting, rapidly-expanding organization. The SBRA is dedicated to helping small businesses "Be Better. Grow Faster!". Contact me about joining the SBRA today!