Daniel O'Farrell

Experience

• 

  Bermingam Cameras

  Jan 2010 - Apr 2011

  Sales Assistant
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  IKEA Group

  Jan 2012 - Jun 2014

  Employee
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  Dublin City University

  Jan 2012 - Jan 2015

  Student
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  W.A.R Clothing

  May 2013 - Apr 2015

  Entrepreneur

  W.A.R Clothing is an Irish owned clothing company. We pride ourselves on ethical clothing from sustainable sources.

• 

  Google

  Jul 2013 - Jul 2013

  BOLDer
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  Scope Media

  Sept 2013 - Jan 2016

  Photographer and Videographer

  Set-up and managed a €35K P/A production company working with brands such as Nissan, Google and Puma.

• 

  Science Foundation Ireland

  Sept 2014 - May 2015

  Digital Strategies and Communications Intern

  • Developed and implemented communications activities across online, media and print platforms• Coordinated and managed visits to schools nationwide to promote careers in Science, Technology Engineering and Maths (STEM)• Managed and updated two websites and social media channels• Developed and conducted multiple forms of market research and frequent evaluation reports• Established and managed a volunteer speaker database• Developed, evaluated and managed public procurement contracts Show less

• 

  Google

  Jun 2015 - Sept 2015

  Large Advertiser and Agency Marketing (LAAM) Internship
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  Tap Networking

  Sept 2015 - Jun 2016

  Co-Founder

  Tap is an online platform that allows users to break through the noise, while building meaningful, lasting connections at business events.Tap aims to revolutionise the way in which event attendees share contact details, while also providing event organisers with real time valuable data insights.Through a NFC and GPS enabled bracelet, users can connect online and focus their undivided attention on building important relationships in the moment.Connecting with just a simple “Tap” or handshake details are shared instantly, creating an overall more enjoyable and efficient networking experience at business events.“Tap, a seamless networking experience” Show less

• 

  Google

  Jun 2016 - now

  Part of Google's International Growth TeamOur team was born out of recognising that being successful in international markets is much more than just accessing customers, but actually 360 degree positioning. Our team’s objective is to make sure you truly understand a market, and that your entire value proposition beyond marketing is set up to be successful in that market. The logic being that if we can help you avoid common mistakes then you will be successful and so will Google.Performance rated as within top 3% of the organisation (2018)- Leveraging Google's unique data to consult selected high-potential (leadgen / internet business) companies on internationalization strategies- Opportunity identification (demand analysis, market evaluation & prioritization)- Market assessment (market/industry analysis, competition, audience analysis)- Go-to-market strategies- Performance Tracking Show less -Manage a portfolio of 18 Partner agencies to hyper-accelerate their growth through the full suite of Google Products. Developing full-funnel marketing strategies for their high value accounts, across verticals – with Google. -Regularly meet and present strategies to senior stakeholders within Premier Partner agencies and direct clients. -Develop quarterly business plans for my Partners activating on seasonal, vertical, product and consumer insights to identify opportunities for growth and to anticipate market challenges. -Consistently exceeded quarterly revenue & productivity targets. -Deeply understand the UKI agency landscape as I’ve worked with some of the largest and smallest agencies in the region. Show less

  • International Growth Consultant

    Apr 2019 - now

  • Agency Account Strategist

    Jun 2016 - Apr 2019
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  Lululemon

  Apr 2022 - now

  Run Ambassador

  Working closely with Lululemon to push my potential. Create positive change and set audacious goals. This year I'm laser focussed on completing the Kerry Way Ultra Nite, a 100K Ultra mountain race on Sep 2nd '22.