Danie McAnally

Experience

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  Target

  Sept 2009 - Mar 2010

  Signing Specialist

  Update and track all in-store marketing and signage resulting in effective customer navigation.-Audit add-set on weekly basis, ensuring all signage is up-to-date and accounted for by dead line.-Work directly with corporate to obtain additional signage and fixtures as needed.-Maintain fixture room, ensuring proper organization of marketing material.

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  Victoria's Secret

  Mar 2010 - May 2015

  Drive total store results through ownership of merchandise flow and visual merchandising standard as Product Manager. Support growth in sales and customer service by executing short and long term strategies that ensures maximal profitability.-Started as Sales Associate; promoted to Product Manager based on abilities of visual skills, merchandising, and the connections with associates as a mentor.-Uphold visual standards and sell down strategies by leveraging tools and reports.-Demonstrate excellent customer service by driving customer loyalty through current brand models and strategies.-Collaborate with management to improve sales potential by reviewing weekly, monthly, and quarterly store sales results that leads to a volume brand increase and a new store remodel in Spring 2012. (Stepped down from management in order to focus on education) Show less

  • Sales Associate

    Apr 2008 - May 2015

  • Product Manager

    Mar 2010 - May 2012
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  Catherines Stores Corporation

  Jun 2013 - Aug 2013

  Merchandising Wear to Work - Intern

  Observe merchandising team to understand operational functions such as writing orders, communicating with vendors, and managing samples as well as prepping for all milestone meetings including open to buy, tops down, trend, line workshop, line review, line close and buyers close.-Ownership of process of tracking orders using Mainframe and update assortment form to reflect expected PO assortment dates.-Separate previous week sale units via stock to sales by best, average, worst then tag bestand worst items to display for Executive Leadership Team weekly meeting.-Participate in weekly and monthly business reviews to analyze sales then manipulatereceipt orders, sales goals, and line assortments to impact overall department results.-Cross reference line information in PLM and assortment form when changes and updatesare made from designers, vendors, and merchandisers. Show less

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  QVC

  Aug 2013 - Apr 2021

  Drive incremental sales, customer acquisition and brand awareness for QVC’s full category assortment through campaign management and execution of online affiliate and content marketing channels. Support QVC through optimizing and testing new business opportunities to grow revenue.•Responsible for the day-to-day execution of all affiliate & content channel needs including executing, optimizing and planning of media campaigns & marketing strategies.•Achieve sales and business targets by optimizing both channels through daily and weekly reporting analysis through Impact Radius reports and CoreMetric reports via Tableau.•Manages business relationship with 20-25 partners through direct communication and Impact Radius.•Partner with team to research and test new business opportunities within the online marketing landscape and stay informed of industry trends.•Point person for Performance Partnership team as a resource to answer questions or teach QVC processes and procedures•Manage and mentor three direct reports (2 Senior Coordinators & 1 Intern) Show less Grow customer acquisition along with increasing sales through campaign management and execution through social media Influencers. Increase the presence of both QVC & HSN as a key player in the Influencer space through campaigns focused on popular brands/product within the space and creating unique relationships with Influencer partners.• Pulling reports in Tableau & Google Analytics to analyze sales and new customers around campaigns and to read & react to sales and new name spikes around product/brands not on a campaign.• Manage & project monthly spend• Partner with cross-functional partners on influencer and company initiatives to increase presence of QVC & HSN within the social media space• Work closely with merchandising to secure compelling offers on products/brands• Continuous research for potential Influencers and social media trends through social platforms (Instagram & LiketoKnowit) along with Julius and rewardStyle partners.• Maintain and grow strong partner relationships with Influencers and vendors to secure organic postings and vendor support Show less Maximize sales by understanding the needs and expectations of the customer through the development and implementation of strategy, analysis and appropriate reaction to sales trends. • Pulling reports in Micro Strategy to analyze inventory, demand vs. shipped sales, brand performance, comparing sales against last year, and compare show productivity to identify business risks & opportunities.• Manage & project receipts, sales and RTV for teams weekly sales update & monthly OTB meetings• Communicate with cross-functional partners to develop product/show concepts, promotional/social strategies & selling/display strategies to respond with urgency to sales & show trends.• Manage the onboarding of new vendors to ensure speed to market to secure expected sales within planned air time. Launched a total of 21 brands in 2+ years. • Manage, mentor & act as key resource to office Merch Trainee and Intern• Point person for jewelry trend research, providing information from WGSN, social platforms & organic search online/brick & mortar• Point person for jewelry team as a resource to answer questions or teach QVC processes and procedures for areas such as QA, legal or merchant tasks such as understanding the plan. Show less Administer daily tasks to allow buyers to focus on their businesses while learning the processes of the role of a buyer. Ownership of tasks to allow the office to work proficiently while gradually taking on tasks such as dealing with issues, picking assortments, negations with vendors and cross department communications.-Manage QA process with samples from tracking what is needed, to submitting into QA, tracking pass or failed results, communicate with QA & vendors regarding issues and updating on-order with status of samples.-Communicate daily with vendors regarding QA, samples, purchase orders, show/item sales results, issues, and requests.-Create item and purchase orders along with updates after creation in IBM. -Reconcile the on-order monthly through tracking deliveries of purchase orders, reviewing OTB against on-order to inform buyers of changes or concerns and verifying that it totals up correctly.-Pulling reports in MicroStrategy to analyze brand performance, key driver results, comparing sales against last year, and to compare show productivity. Show less Support the buying team with their daily activities while assisting the merchant trainee with Quality Assurance samples, communications with vendors, maintain samples and prepare team for their meetings through printing files and laying out samples.-Review top of production and assay samples along with required paperwork, update long description on IBM then submit into Quality Assurance. Upload required paperworkInto Quest if sent separately. -Validate Quality Assurance status of samples through Quest for approval to be dropped off to Product Central to be digitally shot.-Maintain and update show bag samples with label system by continuously checkingon-order spreadsheet for sku number, show title and prep amount while keeping mostcurrent samples in show bags. -Gain approval for HOT PO’s, HOT first sample’s and group number requests through database systems. Show less Provide assistance to buying team through weekly tasks as script reviews of shows, review itemswith vendors, and brainstorm product ideas for upcoming shows while owning Quality Assuranceprocess through Quest and shopping the market for comparable pricing. -Analyze script reviews of shows to check achievement to goal, highlight re-scriptable items, evaluate top and bottom performing items by dollars per minute/matrix sell through/selling history/previous promotions/ star rating/ customer comments. -Collaborate with buying team on product development such as color options, details,sizes along with new shows to highlight new items. -Shop online market for comparably priced items to be uploaded into CARA and reviewedby Sales Support to be approved to display comparable prices on air with items. -Communicate with vendors on requested RTV’s from planners by calculating percentageof stock to be returned and receive a RA number from vendors to finalize RTV processwith supply chain. 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  • Marketing Performance Partnership, Affiliate and Content Specialist

    Sept 2019 - Apr 2021

  • Marketing Performance Partnerships, Influencer Specialist

    Feb 2019 - Aug 2019

  • Associate Buyer Diamonique & Fashion Jewelry

    Apr 2018 - Feb 2019

  • Assistant Buyer Jewelry

    Dec 2015 - Apr 2018

  • Merch Trainee for Footwear

    May 2014 - Dec 2015

  • Buying Intern - Gold Jewelry

    Jan 2014 - Apr 2014

  • Buying Intern - Seasonal/Home Decor

    Aug 2013 - Dec 2013
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  DMi Partners

  Apr 2021 - Oct 2021

  Senior Client Account Manager

  Manage the affiliate program for seven clients within beauty, apparel, health & wellness, and baby verticals. Consistently communicating with clients regarding their program updates and progress to ensure goals and expectations are exceeded.•Run the daily operations of clients within their respective platforms.•Lead weekly client calls to discuss program updates and initiatives. •Analyze client, publisher, and placement performance to identify areas of opportunities, growth, and shortcomings. •Partner with Publisher Development to discuss client goals and needs to help with planning out new publisher opportunities. •Guide clients around optimization strategies regarding promotional offerings, product launches and incremental growth•Create monthly summary reports to detail the actions that took place within the month to drive performance.•Maintain a strong understanding of affiliate marketing and continue to grow knowledge of types of partners and growth of industry. Show less

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  QVC

  Nov 2021 - now

  • Senior Manager Email, SMS & Push QVC

    Oct 2024 - now

  • Senior Manager Affiliate & Content Marketing, QVC

    Nov 2021 - Sept 2024