Vivian Lu

Education

• 

  Lancaster University

  2016 - 2017

  MSc Marketing

  Studying in the UK not only enhanced my adaptability, professional knowledge but also broadened my horizon of various culture. With experiences conducted in-depth interviews from previous jobs and the training of focus group at Lancaster University, this enabled me further developing my discussion and moderating skills to gather qualitative data.Furthermore, having friends from diverse culture, I learnt how to interact people and know different cultures without bias, and hence… Show more Studying in the UK not only enhanced my adaptability, professional knowledge but also broadened my horizon of various culture. With experiences conducted in-depth interviews from previous jobs and the training of focus group at Lancaster University, this enabled me further developing my discussion and moderating skills to gather qualitative data.Furthermore, having friends from diverse culture, I learnt how to interact people and know different cultures without bias, and hence can extract useful information, collect meaningful data and develop insight.To summarise, through completing my master's degree, I have acquired knowledge ranging from audit capability, marketing planning, to control and evaluation. I have also further developed my analytical skills and broadened my ability in strategy.在國外就讀碩士的這一年，我在各項領域都擁有更豐富的經歷，心靈上也更加成熟富足。不僅僅是成績與人際關係的兼顧，各國文化的交流與視野的開拓，都讓我對自己的能力有更深層的認識。專業知識方面，大學時期的財金背景，讓我對金流與會計具備基本知識，而碩士的行銷課程，則讓我強化了我從行銷背景審計，活動策劃，到事後的分析與評估等方面的知識；更進一步融合了策略發想和洞察力分析的專能力。 Show less