Daniel Werneck

Experience

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  SOUZA CRUZ

  Jan 2001 - Oct 2011

  Development and production of innovative merchandising tools.- Management of R$15 million/year; 15% reduction in costs. Leadership of a matrix and multicultural team in the improvement of global sales, marketing, and distribution processes.- Building a global TM&D system with a global team. Management of key accounts, expansion of direct capillarity, and management of partner products.- Generation of R$200 million in revenue per year in tobacco.- Additional revenue of R$280 million per year in new categories.- Gain of 1% market share and 5% increase in regional sales. Management of annual revenues around BRL$ 280 million and a team with 14 Sales Representatives.• 15% of regional revenues increasing average ticket and sales volume;• Pilot project of distribution of new product categories in the portfolio. Exclusive attendance for high quality customers at point of sales as night clubs, coffee shops and restaurants, building trade relationship, brand awareness and dealing marketing contracts. Performance, sales, marketing and competitors analysis.

  • Merchandising Development Manager - BTL

    Oct 2009 - Oct 2011

  • Trade Marketing & Distribution Manager in a Global TM&D Project

    Jan 2009 - Oct 2009

  • Indirect Channel and Partnership Project Manager - Commercial

    Jul 2006 - Jan 2009

  • Area Manager

    Nov 2004 - Jul 2006

  • Night HORECA Sales Representative

    Apr 2002 - Oct 2004

  • Information Analyst

    Jan 2001 - Apr 2002
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  Rede D'Or São Luiz

  Mar 2012 - Jun 2013

  Corporate Marketing Manager

  Strategic Marketing management for the Holding, 12 hospitals, and Instituto D'Or. Direct team of 14 people.- Communication Plans, Medical Events, and Press Relations/PR.- Customer experience (doctors and patients) aiming at increasing ROI.

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  Riocard Mais

  Jan 2014 - Jul 2021

  Management and development of new products and services with ancillary revenues in the biggest urban mobility ticketing system of Brazil.- Negotiation of commercial conditions for the implementation of a bank prepaid card with Mastercard and Visa, achieving 180% of the goals after deployment.- Introduction of Inside Sales, CRM, and the use of indicators (ROI, conversion, etc.) in the sales routine. Development of business opportunities generating ancillary revenues.- Services easily associated with transportation by consumers.- Profitability of unexplored commercial spaces in transport terminals.

  • New Business Development and Partnership Manager

    Mar 2016 - Jul 2021

  • New Business, Commercial and Communication Manager

    Jan 2014 - Feb 2016
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  Modal as a Service

  Mar 2022 - Jan 2023

  Commercial Area management looking for new partnerships and Key Accounts for Banking as a Service Tech & Financial solutions and embedded finance applications.- Review of business processes: CRM, pipeline optimization, and onboarding simplification resulting in a 19% conversion rate increase.- Strategic Sales Planning: Customer evaluation through business plan analysis and ROI, LTV, ARPU forecasting to improve headcount efficiency. - High performance team development with direct management of Sales Executives and SDRs (Sales Machine). Show less

  • Head of Sales & New Business

    Aug 2022 - Jan 2023

  • Commercial Manager

    Mar 2022 - Aug 2022
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  RJ+

  Feb 2023 - Dec 2023

  Business Partner

  New business development:- Financial Market (Debenture, CRI, CRA, IPO, Follow On)- Treasury solutions (Exchange, Derivatives)- Banking as a Service- Working capital, property- Receivables Discounting - Tokenization

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  UNLKD

  Jun 2023 - Dec 2023

  Business Developer

  Helping business to improve their results by unlocking value through digital solutions looking for solve ttheir pains and lack of productivity.

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  TOTVS

  Dec 2023 - now

  Account Manager - Technology / B2B

  - Encourage the digital transformation of businesses through solutions of greater value to customers and prospects.- Support the identification of pains, understand the challenges and support the design of high-tech digital solutions seeking to enhance results, optimize and integrate processes such as the trusted advisor for the correct adoption of technology in the management and operation of our customers' businesses;- Protheus, ERP, Fluig, Pipeline, CRM, RD Station, Exact Sales, Ahgora and other solutions. Show less