Mike Hopkins

Experience

• 

  Goodyear

  May 1989 - Oct 2012

  Duties included supervising nine professional Retail Development Specialists on a team that services approximately 1300 wholesale and retail distribution points representing 3.4 million tire sell out units annually. Duties also include coaching and providing quality feedback to ensure development of direct reports and also working with the various customer groups and channels to make sure that their goals are met or exceeded to increase the amount of sales and improve the sales mix of the company and the customers involved. Other activities included working on a team that successfully launched a national training program with Walmart in which over 8000 associates received comprehensive tire industry and Goodyear product training that improved sales and product mix in the company's Tire and Lube Express division. Show less Position responsibilities included delivering professional sell-out support to all channels of consumer tire distribution. Responsibilities included assisting in training sales associates on proper selling skills and expert product knowledge of the current range of consumer tires available to the consumer. Other duties included providing merchandising support and making sure promotional activities are in place and located in high impact areas. I was also selected to serve on the Retail Excellence Organization National Advisory Board, which serves as a link between the Retail Excellence Organization and Goodyear Senior Management. This was one of only 14 positions available on this national organization of my peers. Other accomplishments included launching a training program with Sam's Club on High Performance tires in Akron in which over 150 Sam's Club associates attended and saw a sales lift on 13% higher in Goodyear products compared to locations that did not attend. Show less Duties included managing a territory that covers parts of 5 states with over 200 individual locations that includes national retailers such as Wal-Mart, Sam’s Club, Sears, and TBC. Duties included holding training classes from a local level to a corporate headquarters level on tire industry related topics. In addition, I coordinated and assisted in the organization of special events for each account as called upon. I was also involved in providing field level feedback to the respective account management teams to inform them about business issues and suggest possible strategies and tactics to resolve business problem. Position entails creating a top of mind awareness that helps facilitate sell-out by being the “go to” vendor and product that is recommended to the end consumer. Other activities included conducting Tire Sales training in Denver for the Sam's Club locations in the market which resulted in a 16% sales lift immediately after conducting the event. Show less Duties included calling on smaller independent tire dealers and new prospective tire dealers to grow their overall as well as their Goodyear business. Responsibilities also included getting car dealers actively involved in selling tires on their service drives. Activities included holding training sessions with service and parts associates about how to sell tires as well as training on the Goodyear OE and aftermarket offerings. Other activities included organizing special events with principals as well as providing merchandising assistance to increase the retail customer’s awareness of Goodyear products offered at the local outlet. Position involved increasing the local Independent tire and car dealer’s perception of Goodyear being the product to recommend to the end user. During my tenure at this position, I was able to develop Goodyear's largest dealers for the Volkswagen and Lexus dealership channels. Show less

  • Retail Development Manager

    Aug 2008 - Oct 2012

  • Retail Development Specialist

    Oct 2007 - Aug 2008

  • Field Training and Merchandising Manager

    Jul 2001 - Oct 2007

  • Area Distributive Representative

    Oct 1996 - Jun 2001

  • Retail Store Manager

    May 1989 - Sept 1996
• 

  Bank of America

  Dec 2012 - Apr 2015

  Officer, Mortgage Servicing

  Responsible for minimizing and eliminating regulatory high risks through associate interaction, training sessions, and data analysis. Duties also include interacting with customers to develop relationships pertaining to mortgage needs as well as other cross functional sales items. Position also entails leading training sessions for associates, managing specialty teams as needed, and handling escalations to resolve customer concerns.

• 

  American Tire Distributors

  Apr 2015 - now

  Works with sales team to collaboratively reach targets, consistently meeting or exceeding personalquotas. Secured competitor business via strategic marketing, service programs and promotions.Grew territory by building talented sales force. Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor. Contributed to team objectives in fast-paced environment. Duties included developing, leading, and implementing merchandising and training plans with assigned corporate account locations with the desired effect of growing their overall sales. Other responsibilities included analyzing the product screen for inventory for customers and making recommendations as well as assisting with training, merchandising assistance, and consultation.

  • Manager Corporate Accounts

    Aug 2016 - now

  • Retail Merchandising and Training Specialist

    Apr 2015 - Aug 2016