James L.

Experience

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  AG Hair Cosmetics

  May 2002 - Jun 2006

  Network and Database Assistant
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  CDCI Inc.

  Jul 2006 - Dec 2008

  IT Project Consultant
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  CDCI Research

  Jan 2009 - Jan 2012

  IT Manager
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  Central 1 Credit Union

  Nov 2011 - Oct 2012

  Business Analyst (Contract)

  Business Analyst on multiple concurrent projects for various internal departments. Web development and web systems projects include web-based Insurance Claims Management and Administration System, web analytics (Adobe SiteCatalyst, HBX) implementation, migration, and deployment. Infrastructure projects include Windows 7, App-V, Citrix migration and deployment.

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  Trader Corporation

  Nov 2012 - Nov 2018

  Senior Product Manager

  Senior Product Manager for Dealer mobile Apps (Android and iOS). Previously, Product Lead for Private Business since April 2016. Responsible for the C2C Ecommerce business. Continuously driving and delivering technical change that aligned with organisational objectives. Developed 3 year Roadmap that helped revitalized a stagnant business by increasing revenue +25%, increasing consumer satisfaction +40%, while reducing operational costs of the business by 35% within the first year.Manager of the Business Analysis Team at Trader Corporation as of December 2013, engaged to provide leadership and direction to the organization's team of Business Analysts. Manages program delivery of all technical analysis activities within the organization. Defines organizational project processes from product ideation (Vision and Scope) to in life and closure (PIR). Awarded the "Continuous Improvement" organizational award within first year of employment.Originally engaged as a contract Business Analyst on dedicated enterprise development project requiring the use of web, mobile, iOS, Android development. Enterprise Project is expected to augment and impact Canadian consumer vehicle sales/resale marketplace, current client service offerings, and has substantial organizational impact for resources and strategy. Performing impact assessment, enterprise analysis and requirements gathering. Elicitation of requirement with varying stakeholder levels and groups. Show less

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  HSBC

  Nov 2018 - May 2021

  Product Owner / Digital Product Manager/ Lead Digital (Business) Analyst

  Global Mobile Product Manager/Product Owner for the HSBC Consumer app. The global app supports 60+ banking organizations in 40 different jurisdictions. Part of a core Global Product team developing customer value driven features for HSBC Customers. The views that were developed serviced over 1.5B visits world-wide by HSBC customers.

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  Lululemon

  Jun 2021 - now

  Senior Product Manager

  Product Manager for multiple Digital Marketing business units covering Customer Relationship Management, Artificial Intelligence, Direct to Consumer Email and Push marketing, Paid Media and Display Marketing, Social Media and Affiliate Marketing, and Global Brand departments. Product management responsibilities included full product ownership of Customer Data Platform (CDP), Email Management Systems (EMS), Internal MarTech Data Warehouse.Business responsibilities include Product platform ownership of: 1) Match-merged - Consumer-level data analytics board level reporting and predictive behavior and propensity modeling, 2) Scaling Consumer level AI recommendation modelling throughout the organization to maximize purpose driven customer level recommendations 3) Direct-to-consumer, first party marketing platforms through personalized Email and Push communications in the billions of instances annually 4) Integrating 3rd party advertising platforms with personalized consumer insights in privacy compliant manner to maximize ROAS Show less