Isabella Bernardi

Experience

• 

  ITTS Mazzotti

  Jan 2007 - Jan 2011

  Hostess

  - Interacted with customers in a professional manner and presented creative solutions to address customer concerns; contributed to a pleasant and enjoyable conference and dining experience and repeat business. - Worked with the team of hostess staff to schedule reservations, assign tables, and manage waitlists, resulting in an efficient flow of customers through the restaurant and decreased wait times.

• 

  Art caffè

  Oct 2007 - Nov 2010

  Server/Bartender
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  Seeds of Italy

  Jan 2011 - Jan 2011

  Accounting Clerk Internship

  Lowered days of receivables through diligent communication with customers and saved process time,decreasing workload pressures on head of department.Contributed to a positive team environment by working collaboratively with co-workers and assistingwith detailed transactions; led to recognition from senior supervisors for team working abilities.

• 

  Bar Borgo Cavour

  Feb 2011 - Jun 2011

  Server/Bartender

  From Monday to Friday during lunch time

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  Mario's Restaurant

  Jul 2012 - Aug 2012

  Server/Bartender

  - Interacted with members of a private club providing daily food and beverage service as well as assisting with large functions of 50+ guests; ability to maintain consistent, quality service in high volume times helped reinforce club’s reputation as a location of choice for social gatherings and special events. - Earned performance bonus by collaborating with the food and beverage team, generating extra revenues per customer through increased sales opportunities.

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  Università Commerciale 'Luigi Bocconi'

  Jan 2013 - May 2015

  Teaching assistant of Computer Skills for Economics

  As tutor I mentored groups of 100 students, to help them achieve a high level of proficiency in Microsoft Excel. In order to do this I could practice on numerous business-related use cases, increasing at the same time my leadership skills.

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  Carrefour

  Feb 2014 - Aug 2014

  Pricing Analyst - Internship

  Independent management of selling prices in the category of beverages in the 3 channels Carrefour through the use of special tools, according to the strategy and business objectives. Development of reports required and daily interaction with the various players involved in the process (points of sales, buyers, categories, sales growth). Transfers at retail stores for price surveys and monitoring of competitors.

• 

  Bocconi Students Marketing Society

  Mar 2015 - Dec 2015

  Senior Marketing Consultant

  Bocconi Students Marketing Society is an association belonging to Bocconi University, promoting marketing activities and enhancing creativity.Offering clients relevant expertise with regard to market research, customer analysis,brand management, advertising and social media strategy, as well as overall business plans.

• 

  L'Oréal

  Jun 2015 - Jan 2016

  Business Development Intern - FMCG Division

  Identification of hair color category growth opportunities and threats through market analysis (IRI infoscan); supports the guidelines for the activities of Sales, Marketing and Trade Marketing departments for the category and assigned customers; analyze and acquires information to improve the knowledge of the customers and the store formats; elaborates the shopper's analysis; participates in the construction of assortments, planograms, business and promo plans of the main customers

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  RB

  Feb 2016 - Dec 2019

  Support the National Account teams of Sainsbury's to drive net revenue and market share across the Healthcare, Personal Care and Household portfolio. Evaluate EPOS & Customer data, in order to proactively seek new opportunities and mitigate risks. Robustly report on forecasted revenues, understanding key drivers. Understand and track the Joint Business Plan. Plan, prepare and manage account meetings with cross functional contacts. After 6 months in the role, I had full accountability for developing and monitoring the strategic plan for the Lav care portfolio to drive sales and gross margin exceeding 2016 and 2017 targets, managing the P&L, and agree listings for all new products. Show less

  • National Account Manager

    May 2018 - Dec 2019

  • Category Development Manager

    Jan 2018 - May 2018

  • Category Development Executive

    Jul 2017 - Dec 2017

  • Insights and Category Development Executive

    Jan 2017 - Jun 2017

  • Commercial Analyst

    Feb 2016 - Dec 2016
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  Procter & Gamble

  Jan 2020 - now

  With a decade of experience in FMCG, now leading end-to-end the strategy and operation of the GTM process across Europe managing a $1B business within homecare franchise to ensure results delivery and leading cross-functional teams execution to accelerate the trade growth and enhance customer experience to drive profitable growth Biggest MS&P role of P&G, managing total Fairy Dish for UK&I - £185M Net Sales, rated outstanding after 6 months in role. Responsible for leading the full Dish Care portfolio in Sainsbury’s. Achieved share leadership of Fairy dishwasher tablets in Sainsbury’s through relationship building and addressing competitiveness issues. Secure ongoing supply and emergency stock of the dish category, despite the unprecendented situation, securing incremental display outperforming the market by 9 points.

  • Commercial Strategy Director

    Nov 2022 - now

  • Commercial Strategy Senior Manager – MS&P

    Jan 2021 - Oct 2022

  • Senior National Account Manager

    Jan 2020 - Dec 2020