Aiya Dulat

Experience

• 

  Markup Co., Ltd.

  Sept 2022 - now

  • Create and manage brand identity, brand vision and daily content on Twitter, Instagram, YouTube, and TikTok for over 19,700 followers collectively• Manage brand identity through written and digital content to ensure content aligns with the brand and project values, achieving a 95% consistency rate in brand messaging across all platforms• Manage and optimize SNS channels (Meta, Twitter, Reddit, Google), resulting in a 20% increase in engagement and a 15% growth in click-through rates through strategic advertisement execution• Foster robust relationships with influencers and creators, resulting in a 40% expansion of brand visibility across social media channels Show less • Led new virtual human project: activities included extensive research of the tech industry plus developing a marketing strategy (social media and email marketing) which doubled conversion and increased user engagement by 20% through targeted marketing initiatives.• Managed both organic and paid social media channels, including the creation of organic content, as well as campaign budgeting and strategies development.• Leveraged advanced analytics tools such as Google Analytics to monitor campaign performance and optimize strategies, culminating in a 20% improvement in conversions and a 25% increase in overall campaign effectiveness within six months. Show less

  • Digital Marketing Manager

    Feb 2023 - now

  • Digital Marketing Intern

    Sept 2022 - Feb 2023