Bruno Muchada

Experience

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  HOTEL DOS MARES

  Oct 2005 - Mar 2007

  Front Desk Manager and Sales Assistant

  • Responsible for running of the front desk.• Anticipating and handling any guest request.• Assisting in the development and monitoring of the budget.• Scheduling the front office staff and supervising workload during shifts.• Evaluating the job performance of the team.• Maintaining working relationships and communication with all the departments.• Assisting sales manager to build strategies and promos.

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  Lucky charm distribuciones Tarifa, S.L.

  May 2007 - Feb 2009

  General Manager

  • Overseeing daily business operations.• Developing and implementing growth strategies.• Training and managing staff (more than 30).• Improving revenue and optimizing expenses.• Hiring employees.• Evaluating performance and productivity.• Researching and identifying growth opportunities.

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  AOS ADVENTURE & AOS TRAVEL

  Apr 2009 - Oct 2013

  CEO & Co-Founder

  AOS ADVENTURE is a combination of retail, distribution and active tourism, working closely with AOS TRAVEL, a travel agency focus on extreme sports and being a destination management company in Tarifa and Nothern Morocco.As a CEO I was responsible for:• Communicating, on behalf of the company, with shareholders, government entities and the public.• Setting strategic goals and making sure they are measurable and describable.• Developing high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives.• Leading and motivating subordinates to advance employee engagement develop a high performing managerial team.• Overseeing all operations and business activities to ensure they produce the desire results and are consistent with the overall strategy and mission.• Preparing the company to scale it through a franchise model. Show less

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  Eleven Tarifa

  Jan 2013 - Sept 2013

  COO & Co-Founder

  A full-service event management company to promote Tarifa and Strait of Gibraltar area. Sports events, corporate meetings, conferences, product launches and incentives.As a COO I was responsible for:• Building the operational team.• Oversee the operations of the organization to meet business goals and projections.• Collaborate closely with the president and produce reports on company operations.• Empower the operational team with the leadership and resources they need to successfully complete operations initiatives.• Measure and report on operational performance and develop plans to improve relevant key performance indicators. Show less

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  Spotfav

  May 2013 - Jun 2015

  Market Strategist

  Spotfav is a platform that aims to inform the real-time weather conditions in those places (spots) where you like to practice your favorite watersports activities. It is a tool that will help you to plan journeys in the short term and may avoid them on many occasions.As a Market Strategist I was responsible for:• Conducting research to identify new market opportunities and consumer preferences to support campaign creations.• Setting specific marketing goals that align with the overall direction and business goals.• Tracking and measuring marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.• Forecasting market trends.• Generating innovative ideas to promote Spotfav brand and services/products.• Developing business cases to support new marketing strategies, budget requests, projects, and marketing plans.• Ensuring brand alignment to increase brand awareness and equity.• Managing relationships with clients and stakeholders. Show less

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  Wet Tarifa

  Jun 2013 - Jun 2015

  Product Manager ION

  ION is one of the most relevant brands developing gear for bikers and surfers who are constantly pushing the limits, experience nature and feeling its force. And Wet Watersports is the official distributor in Spain and Portugal.As a Product Manager in Spain and Portugal I was responsible for:• Creating buy-in for the product vision both internally and with key external partners.• Developing product pricing and positioning strategies in the market.• Translating product strategy into detailed requirements and prototypes.• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth• Scope and prioritize activities based on business and customer impact.• Driving product launches including working with public relations team, executives, and other product management team members.• Evaluating promotional plans to ensure that they are consistent with product line strategy.• Acting as a product evangelist to build awareness and understanding.• Managing the marketing budget to optimize it in events, riders and opinion leaders.• Representing the company by visiting customers to solicit feedback on company products and services.• Opening the market and building the team of reps in both countries. Show less

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  Spotfav Local Telecom

  Sept 2013 - Jun 2014

  Project Local Manager

  Spotfav Local Telecom was the predecessor of Ahí+. Taking advantage of the Spotfav community the idea was to launch a virtual mobile operator and implement good internet services in rural areas almost forgotten by the main operators in the market, and make it scalable to a Spain level.As a Project Manager I was responsible for:• Leading project planning sessions and ensuring project meet deadlines.• Coordinating staff and internal resources.• Managing project progress and adapt work as require.• Managing relationships with clients, stakeholders and local government.• Designing and signing off on contracts.• Overseeing all incoming and outgoing project documentation.• Participating in tender process: design, submission and review.• Conducting project reviews and creating detailed reports for executive staff.• Optimizing and improving processes and the overall approach where necessary.• Securing growth opportunities and initiating new projects in the area. Show less

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  Educational Institution

  Oct 2015 - Sept 2016

  Hotel General Manager

  Dakhla Attitude is a water sports resort in Morocco, Dakhla (+200 beds). It was the very first water sports complex founded in this remote destination that offers a convenient accommodation next to the flat-water lagoon with steady winds. Now, Dakhla Attitude has the biggest water sports center in Dakhla and proudly, one of the largest worldwide.As a General Manager I was responsible for:• Overseeing the operations functions of the hotel.• Maintaining statistical and financial records.• Holding regular briefings and meetings with all heads of departments.• Ensuring full compliance to Hotel operating controls, SOP’s, policies, procedures and service standards.• Planning and organizing accommodation, surf center, catering and other hotel services.• Leading all key property issues including capital projects, customer service and refurbishment.• Driving Sales & Marketing strategy.• Handling complaints, and oversee the service recovery procedures.• The preparation, presentation and subsequent achievement of the hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget.• Managing on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded.• Developing improvement actions, carry out cost savings.• Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipments and services.• Overseeing and managing all departments and working closely with department heads on a daily basis.• Motivating the hotel team (+90 members) to deliver service standards. Show less

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  Blue Waves Surf House

  Aug 2016 - Jun 2017

  CEO & Co-Owner

  Blue Waves Surf House is a place where people can connect in between surfing the waves and discovering Morocco. I met the owner by chance and decided to join the company in the startup stage bringing my knowledge in the hospitality industry to boost project success in record time. Ten months after my arrival we had two lodges in the area (it means +45 beds), a completely new image, solid product and sales & marketing strategy, proper SOPs, financial plans, clear goals & KPIs, increased revenue & profit and optimized expenses.As a CEO I was responsible for:• Communicating, on behalf of the company, with shareholders, government entities and the public.• Setting strategic goals and making sure they are measurable and describable.• Developing high-quality business strategies and plans ensuring their alignment with short-termand long-term objectives.• Leading and motivating subordinates to advance employee engagement develop a highperforming managerial team.• Overseeing all operations and business activities to ensure they produce the desire results and areconsistent with the overall strategy and mission.• Preparing the company to scale it through a franchise model. Show less

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  Selina

  Aug 2017 - Apr 2019

  Global Director of Product

  Selina is a nomadic lifestyle brand that accommodates the needs of a new generation of travelers and digital nomads. Selina is one of the world’s fastest-growing hospitality brands, combining beautifully-designed private and shared accommodations with coworking, wellness, recreational offerings and local experiences for today’s nomadic traveler to live, work and explore anywhere in the world. Selina is disrupting the hospitality industry with design, tech and socially-centric approach to a boutique hotel and co-working developments that enable travelers to seamlessly live and work abroad.As a Global Director I was responsible for:• Building, leading, managing and mentoring a team across all Selina locations.• Preparing the product to scale it in a super-fast way (15 new locations yearly worldwide).• Product planning and assignment of tasks and deliverables.• Product lifecycle management from concept to launch of the product(s) across Selina locations.• Leading, defining, representing and communicating product strategy to all stakeholders.• Building global partnerships relationships and models.• Assessing product development sprints and enhancement opportunities.• Developing budgets, forecasts, and metrics.• Monitoring product development sprints and evaluate results.• Owning the product roadmap and communicate with C-level staff, board members, and other stakeholders.• Leading sales & marketing strategy to boost the image and revenues.• Define pricing and competitive positioning for each product.• Driving innovative ideas, solutions and products through leadership and decisive action.• Building incredible teams and processes to deliver products that satisfy the needs of customers.• Becoming the key evangelist of surf and participate in press activities, conferences, discussions with thought leaders and market analysts. Show less

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  Swell Consulting

  Sept 2018 - now

  Co-Founder & Senior Consultant

  Co-founder of the first Surf Hospitality Consulting Company worldwide. Swell Consulting provides consulting services to create, manage or revitalise Surf Lodges. We provide all the services and assessments needed during the development of the different phases of creation and growth of properties: from the conceptualization to managing conflicts, through the planning stage, the positioning, expansion, profitability, or talent and quality management.I am mainly focusing on:• Create, scale and optimize hotels and hospitality concepts.• Improve operations optimizing the processes and procedures, reducing costs and boosting the quality of the services.• Conceptualization and repositioning.I love to work together with Swell Consulting Team to create amazing results. Show less

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  Special Lodgings Hospitality Consulting

  May 2019 - Oct 2020

  Senior Consultant

  Special Lodgings ensure that hotels reach the top, working together with their teams, creating adequate strategies and successfully implementing them. We are not just focus on improving the services and management in a way that will multiply the revenue, but also about offering a level of quality that will keep customers happy, and furthermore, maintain the reputation of the hotel on an optimum level of excellence. Experts in international hotel management providing real solutions to achieve the results hoteliers are looking for.I am mainly focusing on:• Create, scale and optimize hotels and hospitality concepts.• Improve operations optimizing the processes and procedures, reducing costs and boosting the quality of the services.• Conceptualization and repositioning.I love to work together with Special Lodgings Team to create amazing results. Show less

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  FeelViana

  Sept 2020 - May 2022

  Director Sports Center

  Portugal is a dream spot for those looking for adventure holidays in Europe. FeelViana Sport Hotel located in North of Portugal's gem, Viana do Castelo, is a sustainable four-star superior hotel, all dressed in wood and perfectly framed in the setting that welcomes you. The Kitesurfing, Windsurfing, Surfing, Stand Up Paddle, Wakeboard and Cycling are part of our daily lives in FeelViana. The outdoor experiences are the heart of this hotel. But FeelViana Sport Hotel is also designed for those who just want to relax. In our Spa and in the Yoga and Pilates studio you can enjoy true moments of well-being, in a time of your own.As a General Sports Manager I am responsible for:• Building, leading, managing and mentoring the sports team.• Products planning and assignment of tasks and deliverables.• Product lifecycle management from concept to launch of the product(s).• Leading, defining, representing and communicating product strategy to all stakeholders.• Building global partnerships relationships and models.• Assessing product development sprints and enhancement opportunities.• Developing budgets, forecasts, and metrics.• Monitoring product development sprints and evaluating results.• Owning the product roadmap and communicate with C-level and other stakeholders.• Leading sales & marketing strategy to boost the image and revenues.• Define pricing and competitive positioning for each product.• Driving innovative ideas, solutions and products through leadership and decisive action.• Building incredible teams and processes to deliver products that satisfy the needs of customers.• Becoming the key evangelist of kitesurf, windsurf, surf, SUP, wake and cycling, participating in press activities, conferences, discussions with thought leaders and market analysts. Show less

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  Surf Office

  May 2022 - now

  Head of Hotel Partnerships

  Surf Office is the organizer of productive company retreats and team off-sites with locations all over the world.We use technology to automate and productize the work that used to be done manually by "event planners".We are a global marketplace where on one side we curate and onboard the best vendors (hotels, coworking spaces, etc.) and on the other side, we build marketing and sales strategies to attract new happy customers (tech companies, startups, digital agencies, etc.).