Anthony Chen

Experience

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  Digi Telecommunications

  Sept 2007 - Feb 2008

  Associate

  Support all Digi dealers in assigned area, inclusive of stocks and event planning with Distributors in the area. Ensure dealers do not defect to competitors while maintaining business best practice.

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  UMW Toyota

  Apr 2008 - May 2009

  Retail Operation Executive

  1. Assist operation flow with branches and dealers inclusive of stocks distribution, monthly target, and sales.2. Buying off with branches and dealers according to their KPI and revenue target.3. Branch and dealer assessment - strict adherence to company guideline.Notable Achievements-Assist 80% of dealership and branch to hit their yearly target-Regional target achieved.-Part of sales operation team to achieve company first 100k units of new car sales.

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  Giftmate Sdn Bhd

  Jul 2010 - Sept 2012

  Retail Sales Manager

  1. Plan and implement marketing campaign and business ideas for the retail division of company.Workflow, SOP - overseeing staff workflow, SOP from back end to shelves. 2. Market research - identify potential new channels for growth.3. Channel sales development - Identify different sales channel for additional revenue for company; including online and corporate solutions.Notable Achievements: -Setting up of 3 new outlets and staffing them to ensure smooth operations in the new outlets.-Setting up online shopping with existing websites such as Poslaju Malaysia, Lelong.my and bank reward programmes.-Contributed to 30% of company’s target by signing up customers which include Pernord Ricard, OAC, ING and CIMB.-Increased company revenue by 20% in year 2011. Show less

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  CSE Telematics Sdn Bhd

  Oct 2012 - Dec 2013

  Marketing & Sales Executive

  1. Assist in product testing, operation workflow and rolling out of new product - TVM solutions.2. Direct & channel sales - market and develope business opportunities in all market sectors for TVM solutions, both B2B and B2C.3. Provide channel sales support , giving dealer training and also helping dealers in presentation to their respective clients. Notable Achievements: -Successfully recruited and trained 8 dealers to carry new products. Provided support to ensure channel sales is ready to start capitalizing on their existing customers.-Assist in the successful rollout of new company product, TVM solution by conducting internal testing, and coordinating installation workflow with internal team. Show less

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  FA Trucks Sdn Bhd

  Dec 2013 - Jul 2016

  Marketing Manager (Last Held Position)

  1. Assist in formulation of business case for new company venture (distributorship for Iveco trucks) - involved in go to market creation, market research, supply chain management, after sales services and viability studies.2. Designated as Marketing manager once the project was approved. Tasked with the introduction of Iveco to the market, including brand launch, communication, and all creative work.3. Adhere to principal standards in all marketing channels including facade designing, website designing and any marketing channels.4. Worked with principal in model configuration and planning, product support, and production planning involving local assembly team.5. Assist in the approval process to obtain homologation of vehicles.Notable Achievements: -Successfully helped Federal Auto in obtaining Iveco as the sole distributorship in Malaysia.-Lead the Iveco launching in Malaysia via MIBTC exhibition, press launches and event launches to prospective customers.-Managed a budget of RM 500k for launching and setting up of A&P of Iveco in Malaysia.-Planned and managed facade and dealer standards for first Iveco outlet in Malaysia.-Promoted internally from Operation Executive to Project Manager/Marketing Manager.-All model lineup obtain approval for homologation and is fit for Malaysian road. Show less

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  Wearnes Automotive Sdn Bhd

  Jul 2016 - Dec 2019

  Marketing Manager

  1. Primary role is to drive company new startup (Wearnes Autohaus Service) marketing acquisition and retention efforts in both offline and online channels.2. Devise, manage and execute all marketing creative content and communication.3. Own all customer touchpoints and mapping customer journey, optimizing customer experiences and satisfaction via data from online analytics and surveys. 4. Customer segmentation and campaign strategies through analytical data collected. 5. Implementation of A/B testing for paid channels ,email automations and landing pages.Notable Achievements:-Website organic visitors improved 60% y-o-y via content marketing in both SEO and social media, reducing bounce and exit rate and improving site load speed by 20%.-Increased customer booking online by 65% y-o-y through active online ads acquisition and engagement. -Company’s revenue growth by 40% y-o-y. Customer return rate increased by 15% y-o-y.-Improve online paid channel roi by 15% on long term campaigns. Show less

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  Credit Corporation Guarantee

  Jan 2020 - Jun 2020

  Head of Section, Marketing (SME Advisory & Marketing)

  1. Primary role is to promote CGC Developmental Programme to SMEs, this programme is designed to help level up SME’s capabilities and competitveness.Notable Achievements:● Assist with the company’s website chatbot capabilities Reduced/improved unanswered/unattended queries by 50% in 1 month time during MCO with the inclusion of chat bubble suggestions and predefined answers..● Removal of expired company asset in LRT station● Converted and implement e-brochure of MCO related product and existing products Show less

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  SPD Scientific M Sdn Bhd

  Jan 2021 - Jun 2023

  Assistant Marketing Manager

  Responsible for all Digital Marketing initiatives for the company including SEM, SEO, E-commerce, andWebsite Management (content), Social media.2. Work with agencies to optimize digital campaigns and improve ROI on online spend.3. Revamping older websites to improve contents and readabilityNotable Achievement:● Successfully create and launched digital campaigns for covid related landing page (sdcovkit.com ;quickvueathome.com.sg)● Worked with $1000 a day budget to maximize reach. Ongoing work with agencies to continuouslyimprove conversion● Revamping and transfer of legacy website to new e-commerce platform (shopify)● Social media channel followers (Linkedin) doubled in 5 months across 3 accounts Show less

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  Mercedes-Benz Malaysia

  Jun 2023 - now

  Content and Campaign Manager, ROEC.CS

  Content and Campaign for Region Overseas Experience Center, Customer Service