Silvina De Brum

Silvina De Brum

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location of Silvina De BrumPunta del Este, Maldonado, Uruguay

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  • Timeline

  • About me

    Cofounder, UX Researcher at Personas | Human-Centered Design Instructor (she, her)

  • Education

    • LUMA Institute

      2015 - 2015
      Advancing Innovation through Human-Centered Design
    • Oregon State University

      2010 - 2014
      MA Design and Human Environment

      Activities and Societies: Human Factors and Ergonomics Society, International Design & Emotion Society Major in Design and Human Environment, minor in Industrial Engineering (Human-centered System Engineering). Thesis title: Designed to Fit: Tailored Technologies for Medical Practitioners

    • Universidad ORT Uruguay

      2007 - 2009
      Proyectista Industrial Industrial Design
    • Universidad de la República

      2000 - 2006
      Medical Practitioner Medicine
    • Universidad de la República

      2002 - 2003
      Fine Art
  • Experience

    • Oregon State University

      Sept 2012 - Mar 2014

      -Designed School of MIME's printed and online materials that included brochures, fliers, signage, banners, ads and user interfaces for web based products. Worked closely with vendors to produce such materials and maintained school and University (OSU) brand by working withing the brand guidelines. - In charge of photo-shooting, post-production, file selection and editing. - Collaborated with engineers, marketing specialists and faculty members to support their communication needs - Full Instructor of DHE 245 (Applications of Design Theory): - Taught design methodology, elements and principles to interiors, apparel and merchandising management students.- Developed curriculum and content materials for lectures and studio applications

      • Graphic Designer

        Sept 2010 - Mar 2014
      • Design Instructor, (GTA)

        Sept 2012 - Jun 2013
    • Oregon State University

      Jan 2015 - Jun 2015

      - Designed and documented user experiences and services using human-centered design and human factors methodologies- Created research outputs to drive design such as journey maps, usage scenarios, personas and workflow- Developed curriculum and content material for engineering design courses - for mechanical, industrial and manufacturing engineering students. - Co-instructor of MIME 299 ( Engineering Design Modeling)- Developed curriculum and content materials for lectures and lab applications

      • Designer and Researcher - Faculty Research Assistant

        Oct 2014 - Jun 2015
      • Instructor

        Jan 2015 - May 2015
    • Self employed - Design consulting

      Mar 2015 - Apr 2020
      UX Designer and Researcher

      • Designed protocols and conducted user research, ranging from ethnographic studies and participatory design to usability testing• Created research outputs such as personas, storyboards, scenarios, experience diagrams, and service blueprints• Worked with project teams to create user-friendly and appealing application interfaces and websites for users. Ensured mock-ups met both visual and textual branding standards.• Created wireframes and design concepts for digital and physical (3D) products.• Utilized Adobe InDesign and Microsoft Excel and PowerPoint to produce visually dynamic reports for each phase in the research, analysis, and design process. Presented reports to stakeholders.• Instructed design thinking workshops to help teams to align on priorities, define problems and find solutions. Show less

    • LUMA Institute

      Jan 2016 - now
      Human-Centered Design Instructor

      LUMA Institute provides public and private workshops as well as coaching services to equip individuals, teams, and organizations to accelerate innovation through the discipline of Human-Centered Design. Products and services are provided all over the world. As a part of LUMA´s international team of consultant instructors, I instruct public and private LUMA system of innovation workshops.

    • CPA Innovation

      Aug 2017 - Nov 2019
      UX Researcher & Service Designer - Senior Associate Consultant

      - Planed and conducted user interviews, surveys, usability tests, card sorting exercises, contextual inquiries, and diary studies.- Analyzed data from multiple qualitative insights. Translated user research findings into strategic recommendations.- Developed user personas, journey maps, prototypes, service blueprints - Communicated and presented research insights to business and executive stakeholders to influence both short- and long-term design and development roadmaps.

    • Personas

      Apr 2020 - now
      Co-Founder

      Personas is an Uruguay based User Research and Service Design studio. Specialized in qualitative research, we help companies and organizations to conduct user research anywhere in South America or the United States.

  • Licenses & Certifications

    • Certificate in Advanced Englishh

      University of Cambridge
      Dec 1999
    • Certified Practitioner of Human Centered Design

      LUMA Institute
    • LUMA Insititute Certified Human-Centered Design Instructor

      LUMA Institute
    • The Oxford examination in English as a Foreign Language

      University of Oxford
      Nov 1997
    • First Certificate in English

      University of Cambridge
      Dec 1998
  • Volunteer Experience

    • Co Organizer

      Issued by +Mujeres en UX Uruguay on Aug 2019
      +Mujeres en UX UruguayAssociated with Silvina De Brum
    • Member

      Issued by Grupo SER on Mar 2002
      Grupo SERAssociated with Silvina De Brum
    • Graphic Designer

      Issued by da Vinci Film festival on Feb 2010
      da Vinci Film festivalAssociated with Silvina De Brum