
Silvina De Brum

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About me
Cofounder, UX Researcher at Personas | Human-Centered Design Instructor (she, her)
Education

LUMA Institute
2015 - 2015Advancing Innovation through Human-Centered Design
Oregon State University
2010 - 2014MA Design and Human EnvironmentActivities and Societies: Human Factors and Ergonomics Society, International Design & Emotion Society Major in Design and Human Environment, minor in Industrial Engineering (Human-centered System Engineering). Thesis title: Designed to Fit: Tailored Technologies for Medical Practitioners

Universidad ORT Uruguay
2007 - 2009Proyectista Industrial Industrial Design
Universidad de la República
2000 - 2006Medical Practitioner Medicine
Universidad de la República
2002 - 2003Fine Art
Experience

Oregon State University
Sept 2012 - Mar 2014-Designed School of MIME's printed and online materials that included brochures, fliers, signage, banners, ads and user interfaces for web based products. Worked closely with vendors to produce such materials and maintained school and University (OSU) brand by working withing the brand guidelines. - In charge of photo-shooting, post-production, file selection and editing. - Collaborated with engineers, marketing specialists and faculty members to support their communication needs - Full Instructor of DHE 245 (Applications of Design Theory): - Taught design methodology, elements and principles to interiors, apparel and merchandising management students.- Developed curriculum and content materials for lectures and studio applications
Graphic Designer
Sept 2010 - Mar 2014Design Instructor, (GTA)
Sept 2012 - Jun 2013

Oregon State University
Jan 2015 - Jun 2015- Designed and documented user experiences and services using human-centered design and human factors methodologies- Created research outputs to drive design such as journey maps, usage scenarios, personas and workflow- Developed curriculum and content material for engineering design courses - for mechanical, industrial and manufacturing engineering students. - Co-instructor of MIME 299 ( Engineering Design Modeling)- Developed curriculum and content materials for lectures and lab applications
Designer and Researcher - Faculty Research Assistant
Oct 2014 - Jun 2015Instructor
Jan 2015 - May 2015

Self employed - Design consulting
Mar 2015 - Apr 2020UX Designer and Researcher• Designed protocols and conducted user research, ranging from ethnographic studies and participatory design to usability testing• Created research outputs such as personas, storyboards, scenarios, experience diagrams, and service blueprints• Worked with project teams to create user-friendly and appealing application interfaces and websites for users. Ensured mock-ups met both visual and textual branding standards.• Created wireframes and design concepts for digital and physical (3D) products.• Utilized Adobe InDesign and Microsoft Excel and PowerPoint to produce visually dynamic reports for each phase in the research, analysis, and design process. Presented reports to stakeholders.• Instructed design thinking workshops to help teams to align on priorities, define problems and find solutions. Show less

LUMA Institute
Jan 2016 - nowHuman-Centered Design InstructorLUMA Institute provides public and private workshops as well as coaching services to equip individuals, teams, and organizations to accelerate innovation through the discipline of Human-Centered Design. Products and services are provided all over the world. As a part of LUMA´s international team of consultant instructors, I instruct public and private LUMA system of innovation workshops.

CPA Innovation
Aug 2017 - Nov 2019UX Researcher & Service Designer - Senior Associate Consultant- Planed and conducted user interviews, surveys, usability tests, card sorting exercises, contextual inquiries, and diary studies.- Analyzed data from multiple qualitative insights. Translated user research findings into strategic recommendations.- Developed user personas, journey maps, prototypes, service blueprints - Communicated and presented research insights to business and executive stakeholders to influence both short- and long-term design and development roadmaps.

Personas
Apr 2020 - nowCo-FounderPersonas is an Uruguay based User Research and Service Design studio. Specialized in qualitative research, we help companies and organizations to conduct user research anywhere in South America or the United States.
Licenses & Certifications

Certificate in Advanced Englishh
University of CambridgeDec 1999
Certified Practitioner of Human Centered Design
LUMA Institute
LUMA Insititute Certified Human-Centered Design Instructor
LUMA Institute
The Oxford examination in English as a Foreign Language
University of OxfordNov 1997
First Certificate in English
University of CambridgeDec 1998
Volunteer Experience
Co Organizer
Issued by +Mujeres en UX Uruguay on Aug 2019
Associated with Silvina De BrumMember
Issued by Grupo SER on Mar 2002
Associated with Silvina De BrumGraphic Designer
Issued by da Vinci Film festival on Feb 2010
Associated with Silvina De Brum
Languages
- spSpanish
- enEnglish
- poPortuguese
- frFrench
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