
Mahmudur Rahman Refath

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About me
Territory Manager at Lipton Bangladesh
Education

Khulna Public College
2004 - 2012Secondary
East West University
2016 - 2020Bachelor of Business Administration - BBA MarketingRelevant courses:•Principles of Marketing•Marketing Management•Sales Management•Consumer Behavior•Service Marketing•Marketing Research•Brand Management

Govt. M. M. City College
2012 - 2014Higher Secondary
Experience

Quantanite
Oct 2018 - May 2022• Contributed with skills in the best possible way so that, the team can achieve the agreed delivery in a professional manner.• Followed Quantanite's quality assurance process to ensure the quality of the delivery.• Worked closely with the team to highlight obstacles that arise in the working process and eliminate them.• Highlighted ambiguities, if they arise in the instruction or in the assignment.• Documented the complete work process and if any changes required, communicate with team members and line manager.• Contributed and assisted with work process and assignment target improvements. Show less
Associate
Apr 2021 - May 2022Senior Business Analyst
Apr 2019 - Apr 2021Business Analyst
Oct 2018 - Apr 2019

LIPTON Teas and Infusions
May 2022 - nowMajor Job Responsibilities:• Ensure achievement of monthly, quarterly and annual secondary sales targets.• Sales target setting for dsr and monitoring distributor sales force.• Monitor of secondary sales and mid-course corrections and inputs.• Set up of new distributor in assigned jurisdictionm.• Ensure distributors provide required infrastructure as per requirements.• Execute territory, town & beat plans as per agreed norms.• Market work with distributor sales force wherein he is expected to.• Check availability of all ranges in the outlet.• Make the sales call as per situation in the outlet.• Call for all brands, all skus and ensure range selling.• Check for freshness of product inside the outlet.• Ensure visibility and good number of facings compared to competitor and/or competing categories.• Attend to any complaints/queries from the retailer and provide a satisfactory answer.• Enhance productivity of salesman.• Ensure freshness.• Maintain and enhance relationships with key outlets, institutions and key stake holders.• Secure primary and secondary visibility as per plan in all key outlets.• Determine execution plan of distributor field force and regular follow up.• Supervise pos utilization as per norms, across outlets.• Implement and regulate paid displays and trade schemes as per plan.• Plan and execute activations at all targeted outlets.• Execute and monitor any given activation plan.• Ensure timely payment is done by distributor for smooth primary.• Educate and train distributors on internal systems & processes.• Making sure that distributor maintain right investment and infrastructure as per company norms.• Ensure that distributor maintaining all required report as per company guideline.• Ensure preparing and processing of all distributor claims as per agreed timelines.• Visit distributor warehouse to check infrastructure, quality and inventory status.• Ensure 100% adherence on company’s trade investment. Show less
Territory Manager
Jan 2024 - nowTerritory Officer
May 2022 - Jan 2024
Licenses & Certifications
- View certificate

Territory Distributor & Outlet Management
EkaterraJul 2022 - View certificate

Marketing in a Digital World
University of Illinois Urbana-ChampaignApr 2022 - View certificate

Marketing on Facebook and Instagram
FacebookFeb 2018 - View certificate

Removing Barriers to Change
University of PennsylvaniaMay 2022 - View certificate

Retail Marketing Strategy
University of PennsylvaniaApr 2022 - View certificate

FMCG Retail Management
10 Minute SchoolDec 2021
Honors & Awards
- Awarded to Mahmudur Rahman RefathGM Award for Q4-22 Lipton Jun 2023
Volunteer Experience
Instructor
Issued by Microsoft TEALS Program on Mar 2018
Associated with Mahmudur Rahman RefathCoordinator Of Volunteers
Issued by Embassy of Sweden on Oct 2018
Associated with Mahmudur Rahman RefathVisual Art Developer
Issued by Google Developers on Sept 2018
Associated with Mahmudur Rahman Refath
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