Akash Dere

Experience

• 

  Larsen & Toubro

  Jun 2013 - Aug 2013

  Engineering Intern

  • Implemented Kaizen on the electro-magnet production line resulting in a reduction in project costs, defects and change request • Rejection Management for electro-magnet for MCB• Reduced rejections by 90%• Quality Management of the electro-magnets

• 

  Colgate-Palmolive

  Jun 2014 - Aug 2014

  Engineering Intern

  • Steam Line Mapped throughout the plant• Detected losses to increase efficiency of the boilers• Suggested changes in order to increase efficiency• Root Cause Analysis for improper steam distribution

• 

  Cool Air

  Dec 2015 - Aug 2016

  Junior Marketing Manager

  •Used coordination and planning skills to achieve results according to schedule•Drove operational improvements which resulted in savings and improved profit margins.•Created marketing budgets and timeline•Developed and maintained external vendor relationships•B2B market communication and negotiations

• 

  Jio

  Nov 2017 - Mar 2018

  Assistant Business & Consumer Insights Analyst

  •Analysed and provided recommendations to acquire new telecom customers based on extracted data and marketing insights•Data Analysed of KPI's under BI framework for end user interface through CleverTap and mAdme (channel, reporting)•Supported business and created strategies, data analysis, market segmentation using Excel (Vlookup, pivot, etc). and Tableau•Managed Stakeholders & co-ordinated for the assigned research projects•Data mining using SQL

• 

  Cool Air

  Nov 2018 - Oct 2019

  Marketing Consultant

  Supported business and created strategies, data analysis, market segmentation using Excel (Vlookup, pivot, etc). andTableauInteracted with clients in order to understand their purchase, sales and marketing domainProvide project management support to project/program leadership by helping to manage issues, risks, and re-planning effortsManaged Stakeholders & co-ordinated for the assigned research projectsVendor management across the project & portfolio

• 

  Shankar Packagings Limited

  Oct 2019 - Jan 2020

  Junior Marketing Manager

  •B2B market communication and negotiations for technical textiles•Making statistical marketing decisions by data visualisation and create marketing plan accordingly•Created dashboard reports for market analysis•Maintain reports for external clients and internal support•Exceeded goals through effective task prioritization and great work ethic•Maintained energy and enthusiasm in fast-paced environment•Identified issues, analyzed information and provided solutions to problems•Developed and maintained courteous and effective working relationships Show less

• 

  Jio Platforms Limited (JPL)

  Jan 2020 - now

  •Leverage knowledge of ETL, Big Data and PySpark to contribute to overall technology upgrade and migration plan•Identify and integrate new tools and technologies for marketing campaign automation•Collaborate with team members to achieve target results•Exceed goals through effective task prioritization and great work ethic•Resolve conflicts and negotiate mutually beneficial agreements between parties•Lead projects and analyse data to identify opportunities for improvement•Manage team of employees, training and professional growth of employees•Create plans and communicate deadlines to complete projects on time•Drive operational improvements which result in savings and improved profit margins•Collaborate with stakeholder groups across the organization to ensure business and technology alignment •Manage time and multiple priorities with a variety of internal and external requirements and stakeholders•Capture, track and analyse campaign performance across campaigns and channels, define new and follow-up campaigns based on performance Show less •Perform data modeling and develop analytical views for campaign data, attribute views for master data and calculation views in PySpark based internally developed Rover application•Identify issues, analyse information and provide solutions to problems•Develop and implement performance improvement strategies and plans to promote continuous improvement•Improve operations through consistent hard work and dedication•Propose solutions meeting & define specifications and needs•Build and integrate marketing campaign segmentation engine, Channels – SMS, Push & In-app notifications, OBD, Telecalling, Email, Ads, Screen Pop-up, Whatsapp, etc•Manage Segmentation and profiling for all campaigns across Mobility, Fiber, JioMart, media & OTT Apps and external paid campaigns- including acquisition and engagement•Cross Channel Campaign Orchestration and coordinating configurations & deployment on multiple systems Show less

  • Team Lead - Campaign Analytics - Digital Marketing

    Sept 2022 - now

  • Business Analyst - Campaign Analytics

    Jan 2020 - Sept 2022