Megan Chua

Experience

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  Charisma Academy (Asia)

  Dec 2015 - Dec 2015

  Sales Intern

  Completed Corporate Deck for Associate Trainer Programme.

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  Charisma Academy (Asia)

  Dec 2016 - Dec 2016

  Sales Intern

  Completed Database Project for Corporate Clients.

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  Charisma Academy (Asia)

  Dec 2017 - Dec 2017

  Sales Intern

  Completed Website Project and maintained Social Media platforms.

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  Oon & Bazul LLP

  Nov 2018 - Nov 2018

  Legal Intern

  Selected to represent her Junior College for the Singapore Junior College Law Programme organised by the SMU School of Law and the Singapore Academy of Law. Engaged in a legal internship at Oon & Bazul LLP and served as a Deputy Public Prosecutor in a Mock Plead Guilty Mention at the Singapore High Court.

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  CHP Law LLC

  Dec 2019 - Jan 2020

  Legal Intern

  Gained insightful perspectives on the demands and realities of legal professions and prompted her to analyse situations from a corporate standpoint. Attending court cases exposed her to the practical aspects of litigation, where she recognised professionalism and quick-wittedness to be the two most important traits to react in real-time. Her steepest learning curve was in practising cogency, thus, in preparing legal documents, it taught her concision, vigilance and consistency, and helped in honing her ability to appreciate nuances and make acute observations. Show less

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  NTU Pioneer Hall

  Sept 2020 - Sept 2021

  Publicity & Media Director

  Megan was the Publicity & Media Director in NTU Pioneer Hall's 7th Hall Council. Coordinated between various portfolios and external partners while leading her subcommittee and serving over 560 hall residents. She headed the social media marketing, event marketing, media coverage, external and internal partnerships and collateral design over the course of her directorship. Her largest project involved the publication of a hall yearbook in which she was the Chief Editor and Photographer and covered the academic year's worth of events, committees and resident contributions. Show less

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  Women Unbounded

  Dec 2020 - Sept 2021

  Deputy Head of Marketing

  Led two portfolios as the Deputy Manager of Marketing and Graphic Design. Promoted within two months of joining Women Unbounded, to the positions of Marketing Secretary and Marketing-Design Liaison and was also promoted to the Core Team for Graphic Design. The not-for-profit organisation champions intersectional feminism and supports minority groups through events, workshops, skill-sharing and advocacy. Coordinated the content creation between teams and managed campaigns across different divisions. In the capacity of a dual portfolio, she learnt to harmonise the exchange of and led the execution of ideas between the many divisions in the organisation. Led the planning and execution of campaigns as a Core Team Designer, and most enjoyed unleashing her creativity in collateral design. Show less

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  Razer Inc.

  Apr 2021 - Aug 2021

  Branding & Graphic Design Intern

  Responsible for brand merchandising and point of sales marketing during her summer internship at Razer, with a key involvement for the launch of the new Razer Cafe. She also had a hand in corporate, print, commercial, mockup and vector design using Adobe Photoshop, Illustrator and InDesign software. She worked with local and international teams to conceptualise and design collateral for markets in the USA, the UK, China, France, Japan, Korea, Taiwan, Thailand, Malaysia and Singapore.

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  Publicis Groupe

  Apr 2022 - Aug 2022

  Media Planning Intern

  Agency: PerformicsKey Account: DBS BankPortfolio: Consumer Banking Group - Branding, Deposits, Credit/Debit Cards, Unsecured & Secured Loans, Payment Plans, DBS TreasuresMegan worked closely with Clients, Media Partners and Creative Agencies to drive business objectives and manage end-to-end integrated media campaigns across: • Digital channels (SEM, Paid Social, Programmatic Display, Programmatic Video) and • Offline channels (OOH, Transit Media, Cinema, Print, Radio).Research & Market Analysis • Conducted extensive competitive analyses for SEM ads in multiple DBS product pillars • Improved media planning processes with research tools such as Google Trends & Consumer Barometer, Nielson Clear Decisions & AQX, Global Web IndexCampaign Set-Up • Set up and executed end-to-end campaign planning on Google CM360, Search Ads 360, Display & Video 360, Facebook Ads Manager, LinkedIn Campaign Manager • Optimised campaign performance on Google Ads and SA360 for SEM keyword planning, RSA & ETA ads and ad extensions (Sitelinks, Structured Snippets, Callout Extensions, Image Extensions) Campaign Performance Optimisation & Data Analysis • Implemented Floodlight Tagging on Google CM360 and GTM for accurate tracking, attribution and deduplication • Evaluated and automated dashboarding solutions across Datorama and Search Ads 360 for data analysis and reporting • Developed biweekly reviews of campaign performance and actionable insights for the client's future use in campaign strategy and optimisation Show less

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  Strategy Group, Prime Minister's Office

  Feb 2023 - Aug 2023

  Corporate Communications Directorate

  Key Roles: Ministerial Staffing, Media Relations, Social Media Management, Media MonitoringKey Events: Budget 2023, Committee of Supply 2023Organised and coordinated Ministerial staffing, media relations, public policy announcements, content strategy and creation, and also social media and campaign management. Key events include Budget 2023, Committee of Supply 2023, the Extended Baby Support Grant disbursement announcement, the enhanced Baby Bonus scheme disbursement announcement, and the Association for Small and Medium Enterprises "Making FWAs work for SMEs" dialogue with Ministers and Ministers of State. Responsible for preparing important reports and media materials for Ministers for the Prime Minister's Office, as well as strategising and executing campaigns for their social media accounts. Managed projects and relationships with key stakeholders, including Government, research, and creative agencies, and also organised corporate partnerships and engagements. Show less

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  McKinsey & Company

  Nov 2023 - Apr 2024

  Global Infrastructure Initiative

  Global Infrastructure Initiative (GII)Key Project: 9th GII Summit Dubai, February 27–29, 2024Managed the event programs and communications for the Global Infrastructure Initiative (GII) at McKinsey & Company, with key responsibility lying in the organization of the flagship GII Summit. The ninth edition of the Summit will was held in Dubai from 27-29 February 2024 and convened 250+ global leaders in infrastructure and capital projects to engage in critical discussions and panels on pressing concerns in the infrastructure space. Show less