Priscila Freitas

Experience

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  FIA - Fundação Instituto de Administração

  Jan 2008 - Jan 2008

  Intern

  Supporting students and teachers of the Strategic and Competitive Monitoring course, providing materials, scheduling rooms, coffee break, and assisting with communication between teachers and the institute.

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  BizTalking

  Sept 2012 - Aug 2013

  Process Analyst

  Mapping operational cycles of Commercial, HR, Finance and Operational departments, breaking down these cycles into specific steps and designing new business processes to improve quality and reduce errors. Modelling and monitoring KPI. Implementation of process management.

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  JWT

  Jun 2014 - May 2016

  Business Intelligence Analyst

  Working in The Blue Hive/GTB (Global Team Blue), dedicated for Ford account in Brazil. I was responsible for:* Reporting the online and offline campaign performance and suggesting improvements;* Analysing user behaviour and conversion propensity;* Creating and maintaining reports based on market research and user segmentation for benchmark;* Forecasting loyalty program engagement;* Analysing customer satisfaction;* Automating reports and dashboards via VBA.

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  Jotacom Comunicação

  Jun 2016 - May 2017

  Business Intelligence Analyst (Web Analytics and Metrics)

  Analyst working with the following clients: Smiles, EnglishLive, Buscapé, SulAmérica, Blizzard, VB Serviços, Sicredi. I was responsible for:* Analysing the performance of digital marketing campaigns; * Automating and maintaining reports and dashboards for each client;* Crossing data from multiple sources for monitoring the end-to-end impact of the campaigns;* Applying statistical analysis on web analytics data;* Using cluster, regression and causal analysis for campaign impact;* Implementing multichannel models and attribution modelling. Show less

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  Tapps Games

  May 2017 - Aug 2018

  Business Data Analyst

  Worked closer to Product Manager and Game Designer for:* Monitoring and improving game health;* Following up on the impact of product decisions;* Implementing and analysing AB testing;* Understanding players behaviour to support the product decisions in order to optimise game performance and players satisfaction;* Defining which data should be collected or tracked and creating tables using SQL;* Creating and maintaining dashboards as well as ad hoc analysis.Besides that, I also supported the User Acquisition and Marketing teams by:* Analysing user acquisition and monetisation strategies (CPA and CLV);* Optimising the ads model;* Doing statistical analysis for overall company KPIs, specially revenue. Show less

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  Adobe

  Oct 2018 - Apr 2021

  Program Manager & BI

  As Program Manager of Adobe Non Genuine Segments, I managed the SMB Piracy Conversion compliance operations in Latin America. Our goal was to help customers with non-authorised Adobe products by informing the risks and vulnerabilities of using them and getting them back to genuine Adobe products.* Managing the local operations and strategies to fit into the company’s global strategy;* Analysing business intelligence metrics to raise efficiency and maximise results;* Optimising the contact center training and performance to improve ROI;* Partnering with Account Managers to strengthen the relationship with impacted customers;* Reporting to global program leadership. Show less

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  FREE NOW

  Jun 2021 - May 2023

  Growth Manager

  Working in a cross-functional team focused on driver incentives. Finding opportunities in the product and marketplace areas. Responsible for:* Identifying opportunities on bringing incremental tours while reducing the costs;* Prototyping and testing growth initiatives or MVPs in order to prioritise development resources;* Designing and analysing AB testing to support product decisions;* Analysing user behaviour and performance for product insights and improvements.