Experience

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  Sify

  May 2007 - Sept 2008

  Product executive

  Worked on New Product launches.Marketing StrategiesCompetitors Analysis (Feature & Packaging Comparison)Providing inputs for Strategic Initiatives for business development. Drafting proposals in response to RFI, RFP and RFQ for international partners as well as domestic clients in close association with global partners.Technical solution formulation as per the RequirementProviding marketing and business support to global partners like Global Crossing for various services. Show less

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  Wipro infotech ltd

  Sept 2008 - Jul 2010

  Business development manager

  Responsible for Emerging Technology business Brief:Handling techno – commercial role with the right mix of technology and sales/pre sales stint. The technology includes:• End to End Data center consolidation/DC 3.0 concept• Virtualization • Load Balancing• Bandwidth optimization /WAN acceleration• Video conferencing• Bandwidth monitoringKey Responsibilities:• Customer interaction & Account management• Requirement Analysis• Solution designing• Seeding accounts / POC / Performance Analysis• Business Visibility and market focus• Sequential Adherence to financial plan for ET business• Account/Customer Planning• Maintaining Partner/OEM relationships.• Formulating Technical Proposal• Responding RFP’s Show less

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  Agc networks

  Jul 2010 - Oct 2011

  Business manager
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  Ibm

  Oct 2011 - Apr 2021

  •Creating end-to-end marketing plan for IBM Cloud Services including the digital strategy to drive business goals•Driving key messages across web , social media channels, emails, digital and face to face events•Leveraging analytics to size the market using multiple criteria like Geography, Sector, Industry, etc. Analyzing the competitors objectively and analyzing the next quarter pipeline and providing guidance for improvement •Working with alliances and vendors to drive marketing tactics and generate revenue Show less •Managed the launch and enablement of Gravitant (Newly acquired Cloud Brokerage Company in IBM) for enterprise sellers along with the management of WinPath process (New OI creation for next quarter). Drive web-Marketing for Gravitant to acquire new customers and provide analytics support to optimize the marketing investment•Sizing the market using multiple criteria like Geography, Sector, Industry, Served and employee-size. Analyzing the competitors objectively and analyzing the next quarter pipeline and providing guidance for improvement •Leading marketing strategy for Asia Pacific – Systems Services including portfolio prioritization matrix for all offerings of Systems Services within IBM. This involves analyzing all the offerings on the basis of GE-McKinsey matrix for their previous year performance and ranking them on the basis of their importance in the complete portfolio.•Leading and managing all aspects of event organization from planning to implementation for Systems Services from IBM GTS brand across various regions. Recently was leading the show at IBM Connect event held in Sept in Singapore. Key responsibilities included key note speech and demo for IT operations analytics offering.•Managing the deployment of a prospect selection and targeting tool developed for internal use in IBM. The tool integrates multiple core and non-core databases to down-select a list of prospects based on the criteria provided by sales leaders. The tool also integrates a number of different manual tools being used in different geographies and plan to reduce the processing time by around 80%. Show less

  • Global Product Marketing Manager- IBM Cloud Services

    May 2016 - Apr 2021

  • Product Marketing Leader (Asia Pacific)- Cloud

    Oct 2011 - May 2016
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  Microsoft

  Apr 2021 - now

  - Own the Azure Digital and App Innovation product marketing strategy for Americas, aligning Azure priorities and programs with growth models, and making investment decisions in collaboration with segment/channel teams. - Ownership to drive revenue growth by planning and executing activities to promote Azure services, leading key product releases and moments- Develop competitive strategies, drive inclusive marketing, and monitor business metrics to deliver results and course correct when needed.- Advocate for Azure internally and externally, sharing product knowledge and evangelizing it to customers, influencers, sales teams, and partners to drive pre-sales and consumption. Show less - Own and execute marketing strategies to promote Azure services, driving revenue growth and market adoption.- Lead cross-functional teams to deliver successful product launches, key activities, and marketing campaigns.- Collaborate with sales, partner, and service teams to align on go-to-market plans and drive business outcomes.- Conduct market research, analyze competitive landscape, and identify opportunities for market share expansion.- Develop compelling messaging, positioning, and sales enablement tools to support the sales process. Show less

  • Director-Product Marketing, Azure App Innovation | Americas (US, Canada and Latin America)

    Jan 2023 - now

  • Product Marketing Leader, Azure (App Modernization and DevOps) - Canada

    Apr 2021 - Jan 2023