Arvind Razdan

Experience

• 

  Global Systems

  Jan 2009 - Aug 2009

  Junior Analyst

  - Collected requirements from cross functional business community.- Documented requirements changes and maintained traceability between product requirements and other artifacts.- Conducted JAD sessions with business users and SMEs to identify and gather various functional and non-functional requirements.- Created supplemental specifications, effective agendas, documentation, and related process flows and work flows for efficient formalized reviews and walk-throughs.- Designed and developed Use Cases, Activity Diagrams and Sequence Diagrams.- Utilized Rational Unified Process (RUP) to configure and develop process, standards, and procedures and create a Business Requirement Document. Show less

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  IBM Global Business Services

  Oct 2009 - Sept 2010

  Senior Recruitment Executive

  - Was an authorized signatory for IBM Daksh, thus interviewed and released offers for deserving candidates.- Helped the candidate complete the Joining Application Form and explained the entire joining procedure to the candidate, also checked for the authenticity of the documents carried by the candidate as per the company guidelines.- Tagged various candidates to their respective BU JRF and checked if they finally joined then tag them to the original JRF, thus avoiding any empty seat in the JRF and eventually closing the same.- Raised tickets of various JRFs and BU JRFs for different processes of the company.- Attended multiple job fairs and interviewed and offered over twenty- five candidates at a single job fair. Show less

• 

  CyberMedia

  Jan 2011 - Mar 2015

  - Managed and implemented online delivery including lead generation, campaign management and execution- Amplified communications for our special Issues/ Annual Events via eDMs, Newsletter Inserts, Online Banners, Social Media Posts etc. - Created and Strategized Readership Surveys to gauge the Influence of our brands. - Developed 360° Brand Communication – Print, Online, Events, Webinars, Social Media- Worked in co-ordination with clients to generate strategies to amplify products/Services- Co-ordinated and created media partnerships with various IT and Telecom Associations to generate audience, em-panel speakers.- Strategized and executed lead generation programs to successfully generate qualified leads for various clients.- Leveraged Social Media to increase brand influence on Facebook, Twitter, Linkedin- Created proposals and various collaterals (edit/events calendars, mediapack, 1 pager Information Capsule, Post Event Analysis Reports) to supplement the sales team.- Generated campaign reports using Zedo, Kreatio, eNewsletter Pro etc.- Interacted with various clients to understand their requirements before executing campaigns and lead generation- Promotional activities done for various special issues and events generated business worth Rs. 50 lac - Played a vital role to generate audience for various internal events, also participated in the process of attendee Approval & Rejection. Show less - Created 360° marketing programs including partnership options in Print, Digital (Microsite, eDMs, Newsletters, Webinars) and Events. - Conceptualized and created proposals on various Special Issues and events also created proposals for custom ventures.- Generated 85+ leads for brands like Dataquest and PCQuest that converted to business.- Worked in collaboration with the designers to create online and print ad campaigns to generate leads and spread awareness about the same.- Created Corporate and Brand presentations to generate curiosity amongst advertisers/ prospect investors.- Played an instrumental role in implementation of the QRC (Quick Response Code) into our magazines for subscription and revenue generation purposes. - Managing Social Media community for Dataquest on Facebook. Show less

  • Manager - Marketing

    Apr 2013 - Mar 2015

  • Assistant Manager- Marketing

    Apr 2012 - Mar 2013

  • Executive - Marketing

    Jan 2011 - Mar 2012
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  Writer Corporation

  Mar 2015 - May 2017

  Assistant Marketing Manager

  - Planning and execution of all the ATL & BTL activities including online amplification, Social Media, on-site events- Market monitoring, analysis and penetration of our brand Writer Relocations.- Preparing of all the marketing & sales tool collateral for the Delhi Region with emphasis on advantages of our services.- Sponsorship of 3rd Part events and other activities for Brand Recall and Lead Generation amongst the targeted audience.- Marketing process evaluation/generating required reports.- Customer relationship management via digital and onsite activities.- Handling the loyalty program of Writer Expat Club, 900 plus expats & NRI are the members of the club. - Set-up, development and maintenance of partner network for the Expat Club.- Analysis of customer needs and behavior to suggest various ways to better the experience and increase satisfaction. Show less

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  EY

  Aug 2017 - now

  - Lead a cross-functional team to execute complex marketing campaigns using digital media including design, content development, multimedia, web, social media, mobile and marketing analytics- Engage with global teams to identify their objectives, strategies, target audiences, differentiators and other aspects of a complete marketing brief- Ensure top-quality delivery of services and materials by troubleshooting problems such as false client expectations, changing scope, digital team members operating in silos, skill or knowledge gaps in the team or poorly developed briefs by the business- Facilitate debriefs with teams to evaluate campaign effectiveness and consider how the content can be repurposed for related or similar, future marketing initiatives- Write and manage compelling business ready content in line with EY verbal guidelines- Assess and review business critical presentations and provide consultative support- Monitor, report and analyse performance data across search engines, keywords, webmaster on regular basis.- Ensure that relevant approvals are in place; the team goals are met; pursue assignments that are related to higher-level, strategic, long-term objectives.- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications function- Communicate feedback to help team improve their writing skills and style and conducting need-based training- Ensuring compliance with EY Visual and Style Guide Show less

  • Assistant Director - Campaign Management & BMCA Philippines Location Lead

    Oct 2020 - now

  • Associate Manager- Campaign Management Lead

    Oct 2019 - Sept 2020

  • Assistant Manager - Marketing Communications & Digital Marketing

    Aug 2017 - Sept 2019