Katie Merken

Katie Merken

SEM 100 Peer Facilitator

Followers of Katie Merken699 followers
location of Katie MerkenGreater Philadelphia

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  • Timeline

  • About me

    Influencer Marketing Manager at DMi Partners

  • Education

    • Syracuse University

      2017 - 2021
      Writing Studies, Rhetoric, and Composition & Psychology Rhetoric and Composition/Writing Studies

      Activities and Societies: Delta Phi Epsilon Sorority, First Year Experience, Student Voice Magazine, OttoTHON, Junior Panhellenic Council, Equal Time Magazine, Panhellenic Council Executive Board

    • Radnor Senior High School

      2013 - 2017

      Activities and Societies: Radnor Yearbook, Ethics Bowl, Radnor Girls Crew Club

  • Experience

    • Syracuse University

      Sept 2018 - Oct 2019
      SEM 100 Peer Facilitator

      Co-facilitated, prepared for, and led discussions involving themes such as diversity, race, identity, wellness, and inclusion for the incoming freshman class at Syracuse University as part of the First Year Experience Initiative.

    • Delta Phi Epsilon Sorority, Gamma Chapter

      Jan 2019 - Jan 2020
      Coordinator of Public Relations

      - Created the chapter's public relations campaign which includes advertising, media communication, and press releases to promote a positive image of Delta Phi Epsilon on campus and in the community- Coordinated with all other positions to assist them in promoting events and activities- Ran and created content for all social media platforms

    • Philadelphia magazine

      May 2019 - Aug 2019
      Editorial Intern

      - Researched and fact-checked articles- Transcribed interviews- Wrote articles for website and magazine- Updated online content and social media- Ran verified Twitter account for magazine’s business section

    • Syracuse University Panhellenic Council

      Apr 2020 - May 2021
      Vice President of Communications

      - Responsible for all public relations, advertising, marketing, and branding efforts on behalf of the Panhellenic Association and Executive Board Initiatives- Establish a working relationship with campus publications and student reporters- Create and publish advertisements and flyers for Panhellenic events- Maintain all social media accounts

    • PokeOno

      Jun 2020 - Aug 2020
      Restaurant Marketing Strategist

      - Developed and executed branding techniques to increase social media engagement - Updated restaurant's social media platforms- Directed photo shoots- Photographed menu items

    • Marquis & Co.

      Sept 2021 - Sept 2022
      Marketing Associate

      - Assist with and project manage marketing needs for HipCityVeg, Bar Bombón, and Charlie was a sinner., totaling 13 restaurants.- Graphic design and photography tasks using InDesign, PhotoShop, Illustrator, etc. - Create content and schedule posts for social media platforms - Monitor and optimize online listings, including Google, Apple, Yelp, OpenTable, etc. - Develop and execute grassroots marketing campaigns- Collaborate on the design and ordering of merchandise, signage, and other marketing materials- Pitch ideas, write articles, and manage online blog using WordPress- Generate weekly email marketing campaigns using Mailchimp- Manage customer service email communication and provide service recoveries to customers Show less

    • DMi Partners

      Nov 2022 - now

      - Grow brands' influencer strategies and relationships within the affiliate industry- Maximize influencer growth by consistently fostering new and existing relationships- Find new and creative opportunities to drive sales, traffic, and exposure for brands- Organize and lead monthly calls with brands, highlighting influencer progress and strategy- Facilitate paid and unpaid influencer campaigns, overseeing content creation, deliverable execution, gifted products, and affiliate link usage- Analyze data such as ROAS, clicks, sales, and traffic from influencer campaigns to develop tailored recommendations for brands' future strategy Show less

      • Influencer Marketing Manager

        Aug 2024 - now
      • Associate Influencer Marketing Manager

        Nov 2022 - Aug 2024
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Katie Merken
      Dean's List - May 2018 Syracuse University’s College of Arts and Sciences Dean's List: Fall 2017, Spring 2018, Fall 2018, Spring 2019, Fall 2019, Spring 2020, Fall 2020
    • Awarded to Katie Merken
      University of Florida Summer Scholar - Jun 2016 Attended lectures on journalism, best practices for professionals, ethics, and writing skills. Interviewed scholars and took photographs in order to create a pamphlet for the program.
    • Awarded to Katie Merken
      Phi Beta Kappa -
  • Volunteer Experience

    • Student Fundraiser

      Issued by OttoTHON - Syracuse University's Dance Marathon on Oct 2017
      OttoTHON - Syracuse University's Dance MarathonAssociated with Katie Merken
    • Exceptional Art Program Volunteer

      Issued by Main Line Art Center on Jan 2016
      Main Line Art CenterAssociated with Katie Merken
    • Student Ambassador

      Issued by Alex's Lemonade Stand Foundation on Jun 2015
      Alex's Lemonade Stand FoundationAssociated with Katie Merken