Katie Merken

Experience

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  Syracuse University

  Sept 2018 - Oct 2019

  SEM 100 Peer Facilitator

  Co-facilitated, prepared for, and led discussions involving themes such as diversity, race, identity, wellness, and inclusion for the incoming freshman class at Syracuse University as part of the First Year Experience Initiative.

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  Delta Phi Epsilon Sorority, Gamma Chapter

  Jan 2019 - Jan 2020

  Coordinator of Public Relations

  - Created the chapter's public relations campaign which includes advertising, media communication, and press releases to promote a positive image of Delta Phi Epsilon on campus and in the community- Coordinated with all other positions to assist them in promoting events and activities- Ran and created content for all social media platforms

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  Philadelphia magazine

  May 2019 - Aug 2019

  Editorial Intern

  - Researched and fact-checked articles- Transcribed interviews- Wrote articles for website and magazine- Updated online content and social media- Ran verified Twitter account for magazine’s business section

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  Syracuse University Panhellenic Council

  Apr 2020 - May 2021

  Vice President of Communications

  - Responsible for all public relations, advertising, marketing, and branding efforts on behalf of the Panhellenic Association and Executive Board Initiatives- Establish a working relationship with campus publications and student reporters- Create and publish advertisements and flyers for Panhellenic events- Maintain all social media accounts

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  PokeOno

  Jun 2020 - Aug 2020

  Restaurant Marketing Strategist

  - Developed and executed branding techniques to increase social media engagement - Updated restaurant's social media platforms- Directed photo shoots- Photographed menu items

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  Marquis & Co.

  Sept 2021 - Sept 2022

  Marketing Associate

  - Assist with and project manage marketing needs for HipCityVeg, Bar Bombón, and Charlie was a sinner., totaling 13 restaurants.- Graphic design and photography tasks using InDesign, PhotoShop, Illustrator, etc. - Create content and schedule posts for social media platforms - Monitor and optimize online listings, including Google, Apple, Yelp, OpenTable, etc. - Develop and execute grassroots marketing campaigns- Collaborate on the design and ordering of merchandise, signage, and other marketing materials- Pitch ideas, write articles, and manage online blog using WordPress- Generate weekly email marketing campaigns using Mailchimp- Manage customer service email communication and provide service recoveries to customers Show less

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  DMi Partners

  Nov 2022 - now

  - Grow brands' influencer strategies and relationships within the affiliate industry- Maximize influencer growth by consistently fostering new and existing relationships- Find new and creative opportunities to drive sales, traffic, and exposure for brands- Organize and lead monthly calls with brands, highlighting influencer progress and strategy- Facilitate paid and unpaid influencer campaigns, overseeing content creation, deliverable execution, gifted products, and affiliate link usage- Analyze data such as ROAS, clicks, sales, and traffic from influencer campaigns to develop tailored recommendations for brands' future strategy Show less

  • Influencer Marketing Manager

    Aug 2024 - now

  • Associate Influencer Marketing Manager

    Nov 2022 - Aug 2024