Frazer D'sa

Experience

• 

  Avanzar Health

  Dec 2017 - Jan 2019

  Digital Marketing Executive
• 

  Performics India

  Jan 2019 - now

  Client Portfolio - Lakme, Dove, Vaseline, Pond's, Toothsi & Skinnsi, Stanza LivingSpearheading a team of 10 members in delivering results for top DTC brands – Managing, training & motivating team to achieve monthly targets as per media plan & grow to the next levelClient management & servicing – presenting monthly/quarterly reviews to key marketing heads, point of escalation & resolution on client queries. Initiating & leading frequent meetings with clientsPlayed an instrumental role in winning New Digital Performance Accounts for the company & creating New Business Proposals for Existing ClientsStrategizing, creating, monitoring, and iterating ad campaigns across multiple channels, primarily on Google & Facebook Ads, additionally exploring relevant publishers & platforms for clientProviding insights and recommendations leading to efficient campaign management based on in-depth reporting/analysis (daily, weekly monthly & quarterly), competitor research, audience persona’s & moreSuggesting optimal media mix for our business partners to maximize the ROI Show less

  • Senior Business Manager

    Oct 2023 - now

  • Business Manager

    Apr 2022 - Sept 2023

  • Associate

    Feb 2021 - Mar 2022

  • Analyst

    Jan 2019 - Jan 2021