Casey May

Experience

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  Lancaster EMS

  Mar 2008 - May 2008

  Volunteer

  Filed 911 calls, patient's paperwork such as insurance, reason for calling, personal information, etc.

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  Texas Roadhouse

  Jan 2011 - Mar 2017

  Legendary Service Marketer Assistant

  Created action plans to increase partnerships within the community and the customer base. Developed and promoted community relations. Coordinated, planned, and executed events and community engagement strategies. Led brainstorming sessions among company personnel to develop effective marketing strategies and promotions.

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  Clear Channel Media + Entertainment Grand Rapids

  Jun 2014 - Aug 2014

  Summer Intern

  Writing and editing content, researching trending topics to discuss on air, editing and voicing commercials, participating in customer events and giveaways.

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  LNP Media Group

  Mar 2017 - Mar 2018

  Media Solution Strategist

  Created marketing plans to exceed monthly revenue goals and grow advertising revenue in all LNP Media Group, Inc. print and digital products and events. Developed and demonstrated knowledge of customers, their merchandise, sales and advertising objectives and market position. Adhered to deadlines and was prompt with all assignments. Researched current trends and emerging technology and the opportunities they present for LNP and its advertisers.

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  Coldwell Banker Realty

  Mar 2018 - Aug 2019

  Sales Support Administrator

  A part of an "Agent On-Boarding Committee" who's goal is to create a seamless on-boarding experience for new and experienced agents. The on-boarding process we create will be used across the Mid-Atlantic Region and possibly across the country. Created content for and maintained the Coldwell Banker Mid-Atlantic Instagram page. Assisted new and seasoned sales agents with marketing, advertising and technology needs. Provided assistance/trainings on Company systems to new and seasoned sales agents. Responsible for social media and marketing support as requested to allow the sales agents to focus on the growth of their business. Created graphic design work for ads both for sales agents & Company. Responsible for direct support of the branch manager and branch office operations, including but not limited to; branch accounts payables and receivables, expense reports, coordination all office administration tasks, including general, office and business supply orders, equipment maintenance, coordinate the affiliation process for new agents. Show less

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  Myself

  Jan 2019 - now

  Freelance

  Assist businesses with website creation and maintenance, as well as updating and optimizing websites and content for search engine best practices. Creation of graphics for social media and various branding materials such as brochures, flyers, presentations and event promotions. Maintaining social media accounts by posting, scheduling, and analyzing. Write and create blog content for social media and websites. Handled Google Ads - Paid & Search, as well as other digital forms of advertising such as Pay-Per-Click and Geofencing. Show less

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  The Conrad Company

  May 2020 - now

  Marketing Manager

  The Conrad Company is the most dependable collection of manufacturing, distribution, service & repair brands in the U.S.A.In my role as Marketing Manager, I oversee and energize a diverse team dedicated to crafting high-impact marketing strategies and materials. My responsibilities include:- Developing and implementing marketing strategies that align with The Conrad Company's goals across various sectors, including manufacturing, distribution, service, and repair.- Manage the marketing budget, ensuring resources are allocated efficiently to maximize return on investment.- Develop and execute comprehensive content strategy that aligns with our marketing objectives and targets specific audience segments.- Establish and maintain effective relationships with brand managers and executive leadership to ensure our marketing efforts support overall company objectives. - Manage supplier relationships to foster collaboration on various marketing initiatives, including co-op programs and joint marketing campaigns.- Accountable for the graphic design processes for all marketing materials, ensuring they align with brand guidelines. These materials include flyers, stickers, ads, and trailer wraps.- Develop and execute of social media strategies to enhance engagement and raise brand awareness. Including providing training and support to the sales team on utilizing social media effectively. - Ensure the company website as well as the websites for its (7) brands are continuously optimized to serve as an effective digital hub.- Monitor and report on the effectiveness of marketing activities, utilizing key performance indicators and return on investment metrics to guide future marketing decisions. Insights gained are reported to senior management to inform broader business strategies. Show less