Craig Ray

Experience

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  SCANA Corporation

  Jul 1999 - Jul 2003

  IT Technical Assistant

  IT Server Team server and desktop support assistant. Managed physical server backups, provided basic hardware and networking upkeep, maintained server inventory database and managed team intranet portal content.

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  PSNC ENERGY

  Jul 2003 - Jul 2004

  Operations Coordinator
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  GIS

  Sept 2005 - Aug 2007

  Senior Marketing Manager

  Senior manager overseeing website marketing operations and key account sales support efforts, creating print sales collateral, presentations, managing knowledge base, managing RFP production, and helping develop interactive software demos. Oversaw in-house creative production team of writers, communications strategists and graphic designers, in addition to managing all marketing agency relationships.

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  Trelleborg Engineered Coated Fabrics

  Aug 2007 - Jun 2008

  Marketing Manager

  Digital marketing and product development for Trelleborg's Reeves Engineered Fabrics Division.

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  Confluence Outdoor

  Jun 2008 - Nov 2011

  Senior Marketing Communications Manager

  Managed corporate marketing and communications functions for the eight largest canoe, kayak and paddlesport soft goods brands in the world including: Wilderness Systems, Dagger, Bomber Gear, Perception and more. Led corporate web/social media marketing strategy, content development, eCommerce, brand implementation, professional athlete influencer teams, events and advertising campaigns.

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  Verde Brand Communications

  Oct 2011 - Jun 2012

  Director of Digital Media

  Division director at public relations and marketing consulting agency specializing in outdoor consumer brands. Established strategic partnerships and developed high-powered marketing plans/campaigns for clients such as PrimaLoft, Outdoor Research, Vapur, Drift Innovation, Confluence Watersports, Ibex Wool, Julbo, Stio and SCARPA.

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  Cyberwoven

  Jun 2012 - Mar 2013

  Digital Project Manager

  Managed agency digital projects and internal production from initiation through post-launch implementation and maintenance. Created comprehensive project design deliverables including project scope, budget, schedule, risk assessment, feasibility review, quality assurance testing and information architecture to achieve successful, on-time client launches. Provided additional strategic support and creative content development during the expansion of agency's marketing services offering in a formal Content Strategist role. Show less

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  AREA203 Digital

  Mar 2013 - Aug 2013

  Director of Content and Social Media

  Department manager overseeing integrated marketing content and campaign development, customer relationship automation, social media, SEO, and the creative production process for agency client projects.

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  TD SYNNEX US

  Nov 2013 - Apr 2014

  Marketing and Creative Services Manager

  Managed creative services production team and led North American strategic marketing initiatives for an in-house print/digital agency serving major technology clients ranging from Fortune 500 companies to well-known, emerging tech firms.

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  Sealed Air Corporation

  May 2014 - Apr 2015

  Marketing Communications Manager, North America

  Managed internal and external marketing efforts within Sealed Air’s largest division and region, North American Food Care, serving as the region's primary strategic lead for the Diversey division, with additional global leadership roles on key digital marketing initiatives.

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  Diet Direct

  Apr 2015 - Jan 2019

  Marketing Content Manager

  Digital communications management and creative direction for a family of consumer health, wellness and nutrition brands including WonderSlim, dietDirect and Bariatric Choice.

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  Craig Ray Marketing, LLC

  Mar 2016 - Aug 2022

  Digital Marketing Consultant

  I offer agency-grade strategic digital marketing, brand strategy, and website design expertise and production services tailored to the unique ROI needs of small businesses, startups, nonprofits, and rapidly expanding corporate business units.

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  Auro Hotels

  Jun 2022 - now

  Senior Manager, Digital Experience

  Digital marketing, communications, branding and website strategy for Auro-owned hotel and restaurant outlets working within the Marriott, Hyatt and Hilton brands.Key properties and outlets include:- AC Hotel Greenville- Residence Inn / SpringHill Suites Downtown Greenville- Hyatt Regency Downtown Greenville / NOMA Square- Marriott Charleston- Westin Washington Dulles Airport- Juniper Restaurant & Bar- Paloma Greenville- Oak & Honey- The Press Room- Roost Restaurant- Perfect Buns Greenville Show less