Yolani Paulse

Experience

• 

  Definitia Africa

  Aug 2019 - Feb 2020

  Social Media Manager

  As a freelance Social Media Manager at Definitia Africa from August 2019 to February 2020, I was responsible for social media marketing and content planning. My role included managing social media platforms, developing and implementing content strategies, and ensuring effective engagement with the audience.

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  Tourvest Destination Management

  Mar 2020 - Jun 2020

  Digital Communication Assistant

  As a Digital Communication Assistant at Tourvest Destination Management in 2020, I supported the Communications Manager with all communication needs across the house of brands, ensuring consistency with brand messaging. I managed social media platforms, including content scheduling, engagement monitoring, and community management.My role involved facilitating online conversations, building and maintaining relationships with online audiences, and using analytics tools to measure social media success. I assisted in creating social media campaigns, contributing creative ideas and strategic insights, and identified market trends to develop effective strategies in collaboration with design and marketing teams. I also worked with cross-functional teams to align and integrate communication and marketing efforts. عرض أقل

• 

  Fresh Vision Optometrists

  Jun 2020 - Mar 2021

  Social Media Manager

  As a freelance Social Media Manager for Fresh Vision Optometrists, I focused on social media marketing, digital marketing, and content planning. My role involved creating and managing social media content, copywriting, and designing graphics to enhance brand visibility. I strategically planned and executed digital marketing campaigns, ensuring alignment with the brand's goals and driving engagement across various platforms.

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  Tourvest Destination Management

  Apr 2021 - May 2022

  Communications Coordinator

  As the Communications Coordinator at Tourvest Destination Management, I managed viral campaign strategies, social media, and paid campaigns for multiple brands, including SA Rugby Travel and Pure-Travel, driving significant engagement and brand visibility. My role involved copywriting for marketing materials, ensuring consistent messaging and brand alignment. I developed strategic digital marketing plans focused on goal setting, audience targeting, and campaign optimization.I tracked ROI for campaigns, analyzing data to optimize performance, and provided monthly progress reports to stakeholders, highlighting key metrics. Additionally, I managed website updates to keep content fresh and aligned with marketing initiatives. I also sourced products for events, collaborating with suppliers to secure quality materials within budget and provided off-site assistance to support successful marketing events. عرض أقل

• 

  The CRM Team

  May 2022 - now

  As the Marketing Assistant Manager at The CRM Team, I oversee brand maintenance and development, ensuring our website's textual content remains current through monthly updates. I manage digital marketing, creating content plans for social media across LinkedIn, Facebook, and Instagram, while also handling advertising and lead generation campaigns. Monthly, I analyze follower growth and explore new platforms for effective marketing.In public relations, I manage our ITWeb account and collaborate with their writing team to align content with our marketing efforts. I also create internal newsletters, design mailers for events, and support our graphic designer by crafting messaging for campaigns, websites, and brochures.I coordinate with third-party agencies, assist with quotes from suppliers, support business development, and help organize events. I work closely with the Head of Marketing on budgets, marketing reports, and competitor analysis. I also assist the Sales team with deal updates in Microsoft Partner Centre and account list management.Additionally, I handle onboarding and offboarding employees and ensure certifications are completed for partners like Microsoft, monday.com, and Udemy.This role combines strategic planning with hands-on execution to drive The CRM Team's marketing success. عرض أقل As a Content Writer, I created and managed a wide range of content across multiple platforms, including SEO articles, press releases, blogs, eBooks, email campaigns, website updates, product assets, ad campaigns, video scripts, social media posts, and case studies. I conducted in-depth industry research to ensure content was relevant and impactful, and meticulously proofread and edited content to maintain high standards of quality.I developed a 12-month strategic content plan in collaboration with the marketing team, supporting business development goals. Working closely with the Head of Marketing, I aligned content initiatives with overall marketing strategies, ensuring consistency in brand messaging. Additionally, I regularly updated website content to keep it fresh, accurate, and aligned with company objectives. عرض أقل

  • Marketing Assistant Manager

    Mar 2024 - now

  • Content Specialist

    May 2022 - Feb 2024