Anping Lee

Experience

• 

  Mars

  Mar 2009 - Sept 2009

  Intern

  Researching a new biodegradable polymer or other thermoplastics to replace the FLAVIA nozzle made of polypropylene.

• 

  Merck Group

  Nov 2009 - Oct 2017

  Led 12+ professional marketers to leverage commercial activities for Life Sciences Division including the marketing strategy and communication plan; identifying new delivery channels to increase revenue streams and developing business plans; and enhancing targeting and measurement capabilities.Responsible for digital marketing project to drive a digital transformation strategy including SEO, social media, content marketing, e-commerce and digital advertising. Led 8 sales reps to expand Merck Lifescience market share in the emerging account; driving the vision and product strategy execution, achieving >14% growth in 2015. Managed Merck key customer accounts such as TSMC, Pfizer and Coca-Cola.

  • Head of Marketing

    Apr 2016 - Oct 2017

  • Sales Manager

    Jan 2015 - Mar 2016

  • Account Manager

    Nov 2009 - Dec 2014
• 

  Edwards Lifesciences

  Jun 2018 - Dec 2024

  Sr. Sales and Marketing Manager

  Lead 5 persons, sales and marketing team for surgical cardiovascular therapies business with P&L responsibility. Transformed sales and marketing activities through business strategy, portfolio management, planning processes, account management etc... Creates and drives new product launching strategy combing with portfolio rationalization resulting in double size of business revenue compared to 2018.