Amit Upadeo

Experience

• 

  BPL Sanyo Appliances Ltd

  Sept 1994 - Feb 1995

  Sales Representative

  This was my first job. Started my career as Product Demonstrator for BPL-SANYO washing machines and later on learned how to develop direct dealer network and place the product in leading outlets. I learned and developed my communication skills in this first job as a Product Demonstrator by interacting with number of consumers on daily basis.

• 

  Real Value Marketing Services Ltd.

  Mar 1995 - Apr 1996

  Area Sales Officer

  These were initial days of my sales career and learned how to develop relationship with dealers and distributors for driving business. Worked across Vidharbha and Marathwada regions of Maharashtra to appoint dealers.

• 

  GE Lighting

  May 1996 - Aug 2001

  Area Sales Manager

  Started my GE Lighting career from Nagpur as a Sales Executive in 1996 and got promoted as a manager within two and half years of performance. Was leading entire Vidarbha and Marathwada region.Also, got an opportunity to lead Rajasthan as a manager. Was responsible for setting up distribution channel for bulbs, CFL lamps, Tube Lights and accessories. The focus was on Electrical and Grocer outlets.

• 

  Hagemeyer (I) Ltd

  Sept 2001 - May 2002

  Sales Manager

  Was responsible for sales and distribution of electrical products manufactured by various brands. This was a challenging assignment as we were the distributors of leading brands and were competing with parallel distribution by the brands.

• 

  PepsiCo

  Jun 2002 - Mar 2009

  GM Sales

  Started my PepsiCo (Frito-Lay) career from Gujarat as an Area Head in June 2002 to fight a tough battle with a local competitor called 'Balaji Namkin'. Record distribution increase and excellent market visibility resulted in market share growth from 9% to 22% in just two and half years. Won prestigious 'Presidents Ring Of Honour' award in 2004 for extraordinary performance and leadership.Sr. Manager Maharashtra and Goa - Was given the responsibility of this large territory with high market share in 2016.GM Sales - Was responsible for Gr. Mumbai for sales and distribution of Lays, Kurkure, Uncle Chips, Cheetos, Lehar Namkin and Quaker Oats in all channels. Led distributor consolidation and dealer automation projects. Show less

• 

  L'Oréal

  Jun 2009 - Dec 2017

  GTM Head I Regional Manager I GT, MT, CSD, Institutional Sales, Exports, e-commerce.

  GTM Head - Was responsible for GTM strategy and execution for Consumer Products Division. Coordination with regional teams for execution of strategy was the key responsibility.RM North - Was leading North Region from April 2014 to Jan 2017 for CPD division. Responsible for driving sales and distribution in Delhi NCR, Punjab, Haryana, Himachal Pradesh, UP, Uttarakhand, J&K and Rajasthan for Garnier, L'Oreal Paris and Maybelline brands in grocery, cosmetic, chemist, super markets & stand alone outlets and all Modern Trade chains.RM East - Was responsible for East region from April 2012 to March 2014. Responsible for West Bengal, Bihar, Jharkhand, Odisha and all NE states along with Nepal and Bhutan.Sr. Manager CSD, Insitutions, Export and e-comm - Was responsible for pan India CSD operations, Institutional sales, export to Bangladesh, Sri Lanka and Maldives. Established e-comm as a new channel in 2010 which has delivered 300+ CR business in 2018.Zonal manager (West) - Was responsible for Gr. Mumbai and delivered 40% growth by driving distribution and visibility in grocer and provision stores apart from traditional cosmetic outlets. Show less

• 

  GNC

  Jan 2018 - Dec 2018

  Head Sales (VP)

  Was responsible to develop Sales & Distribution strategy, product pricing strategy, P&L, organisation structure & distribution network at pan India level from scratch. I was the first employee for the sales & distribution vertical to join the organisation. Successfully set up distribution network in all 4 regions in just first 4 months. Associated and placed product in all major sports nutrition outlets and key accounts such as Noble Plus, Health & Glow & Food Hall in first 6 months of operations. Made GNC, the most visible and well merchandised brand in all sales channels.Organised dealer meet in presence of John Abraham, the brand ambassador. Today, GNC features amongst top 5 brands in the Sports Nutrition category in India with presence in more than 1000 outlets. Show less

• 

  Self Employed

  Jan 2019 - now

  Business Development Consultant - FMCG/ Cosmetics/ Personal Care/ Sports Nutrition / Health Food

  As a Business Development Consultant, associated with FMCG, Personal care, Cosmetic, Sports Nutrition and QSR brands for overall Business Development with expertise in Sales & Distribution, Marketing.

• 

  LEAP India

  May 2020 - Feb 2022

  GM Sales

  Responsible for Pan India B2B Sales . Managing 400+ reputed customers from FMCG, Beverage, White Goods, E-comm, 3PL industries.Growing at 30%+ CAGR YOY with 75%+ Market Share in Pallet Pooling business. Driving Transfer Hire Business Model to address problems faced by Supply Chain teams across industries.

• 

  Innoleague Technologies India Pvt Ltd

  Aug 2022 - now

  Entrepreneur

  Soft & Fresh is a fabric conditioner brand in FMCG category. Online presence - Amazon, Flipkart, Jio Mart & Big Basket. Offline presence - Mumbai.Looking for distributors and super distributors for pan India offline operations.

• 

  Oye Paaji

  Jun 2023 - now

  Entrepreneur

  Oye Paaji is a QSR brand serving authentic Delhi Street Food. Currently operational in Mumbai and has expansion plans.

• 

  Foodie Blessings

  Jul 2023 - now

  Entrepreneur

  Foodie Blessings is a millet based food brand in the health & nutrition category currently serving more than 50+ products. Apart from millets other products are wood cold pressed oil range.